The February 2021 world trends continue to adapt to the new normal, offering new products and services that can be enjoyed safely. With travel still prohibited in many areas across the globe, companies are offering new and immersive ways to go on adventures.
One example is by Google and its new virtual theme park that highlights Japanese cuisine. Introducing Umami Land, where visitors can explore the digital world and learn about the traditional dishes and where they can find it in their local areas. Another great trend this month is inspired by Netflix's The Queen's Gambit. The Harmon Room is a mid-century themed hotel room that is designed after the scenes from the popular show including dripping chess pieces.
Top 40 World Trends in February
40
Chess-Themed Hotel Rooms
The Harmon Room is Based on the Hit Show, 'The Queen's Gambit'
39
Virtual Foodie Theme Parks
Google’s Online Umami Land Shares the Joy of Japanese Cuisine
38
Recycled Warm Outdoor Equipment
The Helinox Warmth Collection Bring the Comforts of Home Anywhere
37
Beginner-Friendly Adventure Trips
G Adventures’ Perlo Sees Increase in First-Time Nature Trips
36
Tennis Star Suitcase Collections
Serena Williams and Away Partnered for a Line of Travel Bags
35
Resort-Created Convenience Stores
Deli-Xoxo is a Convenience Store from the Five-Star Casa Dorada
34
Local-Guided New Zealand Island Tours
Country Walkers' Tours Offer an Authentic Local Experience
33
Self-Sufficient Space Travel
Tokyo Research's Project Turns Space Urine into Plant Fertilizer
32
Japanese Moderate Adventure Tours
Oku Japan Sees Significant Increase in Moderate/Beginner Hikers
31
Women-Led Hiking Communities
Women Who Wander Connects Outdoor Enthusiasts in Different Towns
30
Post-COVID Smart Airports
The Krabi International Airport Is Thailand's First 'Smart Airport'
29
Digital Health Passports
CommonPass Securely Stores Health Information for Travelers
28
Slower-Paced Cycling Trips
Backroads Saw Rise in Flexible Cycling Trips from New Demographics
27
Mobile Office Pod Concepts
Nissan's NV350 Office Pod Customization Supports Remote Work
26
Virtual Airport Agents
United Launched 'Agent on Demand' to Provide Contact-Free Customer Service
25
Collaborative Travel Planning Platforms
The 'Levantr' Smart Travel Planner Helps Groups Strategize
24
Organization-Focused Airplane Seats
The 'Strap' Airplane Seat Organizer Easily Stows Essentials
23
Customized Chinese Nature Tours
China Discovery's Private Tours Cover Beautiful Hidden Scenery
22
Luxury Beauty Boutique Experiences
L’Oréal and CDFG Continue to Create New Beauty Experiences
21
D2C In-Flight Wines
Flagship Cellars is Mailing Wines from American Airlines to Subscribers
20
Celebratory Flavorful Beers
Sunbird Brewing's Rose Oolong Pale Ale Honours the Mid-Autumn Festival
19
3-Hour Soothing Nature Tours
The Banana Bay Tours Invite Passengers to Enjoy the Sounds of Nature
18
Sustainable Rocket Fuel
Air Company's CO2 Conversion Technology Was Used to Create Renewable Fuel
17
Irish Adventure Tourism Companies
Unique Ascent Draws North Americans to Climb in Donegal
16
Discounted Greek Island Tours
Contiki's 2021 Experiences are Competitively Priced and Flexible
15
In-Airport Delivery Apps
AtYourGate Streamlines Shopping and Dining for Busy Travelers
14
Automated Biometric Boarding
NEC and SITA Offer Cutting-Edge Touchless Airport Solutions
13
Joyful Travel Websites
Inspired by Iceland Created a Site for the Opposite of "Doomscrolling"
12
Airport-Specific Disinfection Booths
Hong Kong Airport Launch Cleaning Robots & Other Procedures
11
Hotel-Partnered Performance Apps
TIME Hotels and Neorcha Offer Contactless Services via an App
10
South Pacific Airline Launches
FLY CORALway Aims to Be a Source for Connecting Island Flights
9
Rugged National Monument Bike Tours
This Secluded Tour Explores the Beautiful Sonoran Desert
8
Sober Group Nature Adventures
Sober Outside Connects Travelers Who Abstain from Alcohol and Drugs
7
App-Assisted Luggage Deliveries
This App Streamlines Bag Deliveries For Indian Train Passengers
6
Airport-Specific Mobile Ordering Apps
The Grab App is Being Utilized to Limit Contact in Airports
5
Crypto Payment Partnerships
This Partnership Brings Travel Discounts to Cryptocurrency Users
4
UV Light Tray Disinfection
Incheon International Airport Leverage New Disinfection Solutions
3
Safety-Encouraging Online Travel Centres
United Airlines' Travel Centre Addresses CDC Guidelines
2
Sci-Tech Innovation Communities
China Plans to Build an Influential Space by the Yangze River
1
Contactless Airport Parking
The Raleigh-Durham International Airport Offers Safer Parking Options
Related Ideas
Gaming-Themed Chocolate Partnerships
Kinder Joy and Nintendo Partnered on a Limited-Edition Range
Luxe Designer Beauty Activations
YSL Launched an Entertainment-Themed Light Club 2.0 Concept
Playful Toy-Inspired Pop-Ups
The Jellycat Café Pops Up at Shanghai’s Plaza 66 to Revive Traffic
Toy-Doll-Starring Travel Spots
Expedia Debuts its 'Going Places with Ken' Campaign
Interactive Fashion Horror Games
The Room by Gentle Monster Reimagines Brand Storytelling
Digital Pet Dining Experiences
Kura Sushi USA and Bandai Namco Partnered for a Tamagotchi Range
Global Flavor Collections
The World Heist Menu from Mcdonald’s Unveils Global Favoritesin the Uk
BookTok Travel Experiences
EF Ultimate Break Launched Literature-Inspired Group Tours for Gen Z
Trend-Aligned Menu Launches
Jamba's New Summer Bundles are Inspired by Gen Z and Millenial Trends
Therapy-Inspired Retail Concepts
Okamura Reimagines Retail Therapy with the Kimochi Kiosk in 2025
Reimagined Artwork-Based Travel Campaigns
Plaza Premium Group Debuts 'The Art of Travel'
DIY-Style Vacation Offerings
Marriott Bonvoy Lets Canadian Travelers Curate Their Escapes
Game-Inspired Hotel Experiences
Marriott Bonvoy Launches 'Vacation Roulette' to Ignite Spontaneity
Glamorous Tennis-Inspired Stays
Lotte New York Palace Presents the 'Game, Set, Sparkle' Package
Real-Life Mood-Board Transformations
Pinterest Launches the 'Bring My Pinterest to Life' Series
Simplified Hotel Inquiries
Hotels.com Introduced an AI Chatbot for Trip Planning
Faux Food Pop-Ups
MoMA Design Store Unveils an Immersive 'MoMA Mart' Pop-Up for NYC
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Luxe Soccer-Inspired Stays
Four Seasons Toronto Unveiled Experiences for FIFA 2026
Shareable Chocolate Ice Creams
The Chocolatiers Series by Salt & Straw Brings People Together
Immersive K-Beauty Pop-Ups
TIRTIR Brings Jeju Matcha Skincare to NYC with a Sensory Experience
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Fandom Culture Retail Experiences
EB Games x Vibrant Marketing Launch an 'EB Trends' Store Concept
Upscale Modern Holiday Experiences
W Toronto Hotel Unveils Festive Offerings Throughout December
Comprehensive Wellness Programs
Four Seasons Hotels and Resorts Has Elevated Its Offerings
Flavor Mashup Snacks
Mad Genius Snack Lab Makes Globally Inspired Bites for Gen Z & Millennials
Fashion-Inspired Coffee Events
Starbucks Partnered with NYFW2026 and Hosted a Coffeehouse Rave
Rural Running Vacations
Airbnb and Strava are Motivating Gen Z to Book Run-Cations
Vibrant Luxury Theme Parks
BON Luxury Theme Park Aims to Transform Worldwide Travel
AI Travel Planning
Mindtrip Turns Tourism Website Content into Personalized Travel Itineraries
Toronto-Based Winter Experiences
Queens Harbour Unveils 'The White Garden' for the Holidays
Design Food Exhibitions
IKEA's Food for Thought Exhibition in Milan Explores Cooking Rituals
Data-Driven Digital Experiences
Samsung Unveiled a Color-Changing Installation in London
Longevity-Focused Hotel Initiatives
Novotel Longevity Everyday Upgrades the Guest Experience
Wellness Hospitality Series
The 'Luxury Wellbeing Series 2025' will Span Across Asian Cities
Bookable Kitchen Pop-Ups
KitchenAid Room To Host Elevates Holiday Hosting
Immersive Gaming Lands
Minecraft World Brings the Game to Life in a Theme Park
Global Hospitality Expansions
Four Seasons Hotels and Resorts Announces New Plans for Its Business
Kindness-Focused Travel Campaigns
Global Child: Travel & Purpose Debuts a Qatar Episode
Branded Summer Lunches
MESHKI Debuts Its Viva Resort ’25 Collection with a Soirée in St. Tropez
Cartoon-Themed Hotel Rooms
The Little Twin Stars Rooms are at the Keio Plaza Hotel Hachioji
Theatrically Informed Indoor Fashion
The Louis Vuitton Spring 2026 RTW Collection is Chic
Color-Informed Hospitality Experiences
Pantone x Mandarin Oriental Makes Cloud Dancer Experiential
Limited-Edition Regional-Specific Snack Boxes
Tokyotreat Presents the Harajuku Snackventure Box
Tomato-Themed Dining Experiences
Mutti Tomatoes Hosted an Immersive Dining Experience in London
Curated Holiday Festivities
Shangri-La Toronto Unveiled its 'Enchanted Wonders 2025' Program
Collaborative Esports Tour Events
Intel and Team Liquid are Bringing Experiences Global
Streaming Series Food Ranges
Waitrose and Disney+ Partnered for an Exclusive Rivals Range
Pop-Up Reality TV Bars
Samsung Electronics' Verkligheten is a Destination for Reality TV Fans
Basketball Film-Inspired Pizza Campaigns
Pizza Hut Debuts Space Jam-Inspired Menu Bundle & Recipes
Tennis-Themed Cafe Refreshments
The Lavazza Wimbledon Promotion is Taking Place at its Flagship
Humorous Hotel Campaigns
Marriott Bonvoy x Mercedes-AMG PETRONAS Formula One Launch a Social Ad
Comprehensive Wellness-Celebrating Initatives
Live Love Spa Marks National Wellness Month
Roblox Popularity Trackers
Rotrends Shows What’s Popular on Roblox and Why
Adventure Destination Platforms
Marriott Bonvoy Outdoors Connects Travelers to Activities
AI-Powered Virtual Worlds
Google's Project Genie Turns Text Prompts Into Traversable Worlds
World Cup Hotel Destinations
World of Blue Launched Its Redesigned FIFA World Cup Hospitality Hub
AI-Enabled Wedding Guide Platforms
Tambourine and Hyatt Launch The. Hyatt Wedding Guide
Wellness-Driven Concept Homes
Zonda and Fischer Homes Unveiled the 2026 Virtual Concept Home
Holiday-Themed Hospitality Experiences
Four Seasons Hotels and Resorts Announces Its Holiday Plans
Retro-Inspired Arcade Activations
Hotel X Toronto Revives Its Retro Arcade Installation
Underrated Travel Locations
Intrepid Travel Has Released Its Annual Not Hot List
India-Based Luxury Hotel Concepts
Series by Marriott Launches with 26 Properties in India
Valentine's Day-Themed Drinkware
Thyme&Table Debuts Valentine's Day-Themed Home Goods in 2026
Global Tournament-Inspired Stays
The Autograph Collection and JW Marriott Prepare for FIFA 2026
Mexican Culinary Pop-Ups
Marriott Bonvoy x Pati Jinich will Festively Transform MI Café
Integrated Travel Wellness
Fairmont’s 'Wellness Without Walls' Brings Flexible Routines to Travel
Conceptual Fine Dining Experiences
Levi Lu Taps the Japanese Aesthetic Principle of Mono No Aware
Perks-Filled Activations
The Really Good Mood Machine by Uber Shares Feel-Good Surprises
Film-Inspired Hotel Offerings
Shangri-La Toronto Indulges Guests with the Eat, Play, Love Campaign
Worldwide Service Marketplaces
Airbnb Services are for Booking Everything from Catering to Makeup
Experiential Workshop Programs
The Keio Plaza Hotel Tokyo Offers Cultural Art Programs
Rewarding Ethical Chocolate Promotions
Tony’s Chocolonely and The Social Hub Amsterdam Partnered
Personalized Neuroaesthetic Experiences
113 Spring's Emergence Service Supports Creative Expansion
Hotel Fashion Collaborations
Palace Hotel Tokyo Launched Its Dior Bamboo Pavilion Stay Package
Girl Dinner Experiences
Waverly Kitchen + Bar Curates Shareable Comfort Food Plates
Book-Themed Bar Concepts
Book Bar is an Upcoming Destination for Shopping, Eating & Connecting
Menu Discovery Challenges
Original ChopShop's Feel Good Foodie Challenge Rewards Menu Exploration
Evolutionary Toronto Dining Experiences
The Drake Hotel Unveiled a Reimagined Gen-Z-Forward Menu
Food Sharing Platforms
TotallyChefs Connects Users to Share and Discover Recipes Globally
Haute Hotel-Branded Travel Experiences
The Latest Four Seasons Private Jet Experience is Luxe
Immersive Hotel Art Experiences
Nobu Hotel Los Cabos Unveils an Annual on Exhibition Art Event
Elegant Spring-Forward Experiences
Shangri-La Toronto Introduced 'Experience Spring in Bloom'
Inspired Travel Planning
CloneMyTrips Turns Social Travel Inspiration Into Bookable Trips
Racing-Themed Branded Installations
MGM Resorts International Spotlights the Formula 1 Grand Prix
Chibi Cartoon-Inspired Cafes
SEGA Launches a New Collaborative SONIC & FRIENDS Cafe
Curated Discovery-Forward Rebranding Strategies
Rosewood Hotel Group Emphasizes Elegance
Love-Themed Hotel Experiences
Hotel X Toronto Debuts Sweethearts Retreat & Celebrate Love Packages
Fantasy World Theme Parks
Disney Builds Real-Life Arendelle with World of Frozen
IP Theme Parks
iQIYI Brings Its Streaming IP into Immersive Real-World Theme Park Experiences
Global Product Launch Events
Uber Unveils a New Go-Get Exhibit Featuring Interactive Vignettes
Customized Soccer Tournament Packages
Roadtrips Unveiled 2026 FIFA World Cup Travel Packages
Centennial‑Inspired Airline Menus
American Airlines' Themed Menu Offers a Taste of the 20s
Zen Practices-Inspired Hotel Expansions
JW Marriott Hotel Tokyo is a Significant Expansion
AI Travel Planners
CloneMyTrips Transforms Social Media Travel Inspiration Into Bookable Trips
Foodie-Themed Singles Events
Knorr and Eventbrite are Connecting Singles in and Out of the Kitchen
Whimsical Desk Rituals
Starbucks Created a Small, Celebratory Post-CNY Activation
Gamified Travel Companions
Make Travel an Adventure With the CountryQuest Gamified Travel App
Illusory Dining Concepts
A Taste Illusion Experience Plays with Diners' Perception on April 1st
World Cup Hospitality Kits
Newark’s ‘Stay & Play’ Packages Turn Hotels into FIFA 2026 Fan Hubs
New Year Travel Experiences
Trip.com Group Spotlights 2026 Lunar New Year Travel
Galentine’s Hosting Kits
HelloFresh and Betches Media Curated The Galentine’s Dinner Edit
Gothic Romance Stays
Airbnb Recreated Cathy’s Bedroom at Thrushcross Grange
Curated Romantic Hotel Getaways
The Four Seasons Hotel Montreal Hosted a 2026 V-Day Experience
Cost-Effective Confectionery Items
World of Sweets Highlights Key Easter Trends Amid Rising Costs
Card Game-Themed Suites
The UNO Social Club in Las Vegas Elevates Game Nights for Kidults
Immersive Cultural Dining Experiences
HIRAKUZA Ginza Tokyo Combines Sumo Wrestling with Dining
Immersive Chinese Culinary Productions
Trip.com Group Debuts the Multi-Media Taste of China
Virtual Dining Platform Expansions
GreetEat Corp. Expands to All Users in North America
Holistic Wellness Travel Campaigns
The Tourism Authority of Thailand Participates in WTM 2025
K-Drama Bakery Promotions
The Rakuten Viki x TOUS les JOURS Promotion is Here for Valentine's Day
Japanese Gourmet-Focused Websites
Tokyo Metropolitan Government Debuts GO TOKYO Gourmet
Customization-Forward Valentine's Day Gifts
Sugarwish Highlights Customizable Gift Preferences
Japanese Minimalist-Inspired Restaurants
Ivy Huang of Vhouse Interior Design Designs Fifteen East
Stadium Stay Experiences
Marriott Bonvoy Introduces a World Cup Final Sleepover Suite for Fans
Multi-Benefit Wellness Bundles
Hotel X Toronto Introduces a New Experience Wellness Package
Localized Hotel Offerings
W Toronto Introduced its 'Live Local, Stay W' Package
Global Recipe Hubs
'I’ve Been Cooking' Offers Diverse Recipes to Inspire Your Home Cooking
Interactive Geography Games
City Quiz Fun Tests Your Global Knowledge With Timed Challenges
Gothic Romance Restaurant Campaigns
Eggslut's Egg Yearning Explores an Unexpected Symbol of Desire
Immersive Art Travel Programs
Marriott launches artist residency stays
Personalized Travel Planning
Globe Tales Delivers Travel Tips, Tools, and Curated Recommendations
Layered Online Content Reports
YouTube Defines Creative Maximalism as the Key Point After 20 Years
Valentine's Day Dining Research
OpenTable Compiles Data on Valentine's Day Dining Trends
Chef-Led Resort Culinary Programming
Wynn Resorts is Partnering with Chef's Table
Swipe Interface Restaurant Platforms
'Foodie Call' Helps Users Find Options for Meals
Interactive Traveler-Focused Campaigns
Tessan Will Spotlight the 100 Travelers Campaign
Artistic Dining Destinations
Daniel’s Room Restaurant Blends Art, Design and Food in Dubai
Literary Boutique Hotels
Genji Kyoto Hotel Translates a 1,000-Year-Old Story into Space
Cultural Japa Pavilions
Japa Valley Tokyo Reimagines Napa Luxury Through Art and Sake
Asia-Influenced Western Dishes
Bombastic Supper Club Unveils its Winter Delights with a New Menu
Viral Egg Tasting Menus
Sweet, Savory and Surprising Egg Flights are Taking Off on TikTok
London Urban Stay Concepts
The July London Victoria Apartment-Hotel Designed for Digital Nomads
Seasonal Hospitality Programs
Hotel Chinzanso Tokyo Announces the Seven Seasons Program
Romantic Stay Packages
The Hari Hong Kong Introduces A Curated Valentine’s Stay Experience
Expansive Creative Regional Festivals
Tokyo Creative Salon 2026 is Schedule to Occur in March
Multilingual Restaurant Reservation Apps
Tabelog's App Supports International Visitors
Event-Centric Camping Experiences
Huttopia Hosts World Cup Viewing and Activities at Its Campsites
Visual Discovery Campaigns
Pinterest Autumn-Winter Ads Highlight Castlecore Dreams and Fuzzy Vibes
Modular Corporate Workspaces
Oculus Design Studio Unveiled Nestle IT & Digital Hub in Bangalore