Asia's leading craft brewery Sunbird Brewing captured the attention of many beer connoisseurs with its Ondeh Ondeh Porter which celebrated National Day 2020. For the Mid-Autumn Festival, the company debuted another special flavor—the Rose Oolong Pale Ale whose flavors are intended to accompany the mooncake feast.
Sunbird Brewing launched its newest creation in limited batches. The blend is inspired by "the very versatility of Tea leaves" and it boasts rich fragrances of "crushed rosebuds and rare-orchid infused with exquisite oolong tea leaves hand-picked from the Wuyi High Mountain."
With 5% ABV in each bottle, Sunbird Brewing offered six bottles for $55. Given the magnitude and cultural importance of the festival, as well as the intriguing blend, Sunbird Brewing's supplies were, without a doubt, quickly depleted.
Image Credit: Sunbird Brewing
What Makes This Trend Stand Out
- Celebratory Beers
- Breweries can innovate by releasing limited edition beers to celebrate special occasions and festivals.
- Tea-infused Beers
- Breweries can experiment with blending their beers with different types of tea to create unique flavor profiles.
- Cultural Festival-inspired Beers
- Breweries can release beers that pay homage to different cultural festivals in order to appeal to a wider audience.
Sectors Adopting This
- Craft Brewery
- Craft breweries can create a niche for themselves by releasing unique and innovative beers.
- Specialty Foods
- Breweries can partner with specialty food companies to create beer and food pairings for specific occasions and festivals.
- Event Planning
- Event planners can use limited edition beers as a way to add unique and memorable touches to their events.
