Women Who Wander is a social movement founded by outdoor enthusiast Kayla Kay, who started the organization to connect women in the Columbia Valley in British Columbia's East Kootenay region with one another so that they could explore the many different hiking trails that the area has to offer safely.
Since first launching, Women Who Wander has expanded its mission to include women in the surrounding communities as well, including Nelson, Sparwood, Kimberley, Fernie, and Banff. With the help of its ambassadors, Women Who Wander curates its nature expeditions with knowledge from locals who are well-versed in the outback opportunities near them. With a dedicated community that shares a passion for summiting mountains, Women Who Wander is the perfect resource for both locals and newcomers who are interested in expanding their social circles as they take in the beauty of the natural world.
Those interested in joining Women Who Wander can join online to receive brand discounts and take advantage of its year-round activities for no extra charge, or connect with members through its community-specific Facebook groups, where group hikes and transport are often organized.
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Why This Trend Is Growing
- Women-led Outdoor Groups
- Providing a platform for women to lead and engage in outdoor activities safely and inclusively.
- Local Nature Expeditions
- Curating local nature expeditions led by knowledgeable ambassadors to foster community growth.
- Social Networking for Outdoor Enthusiasts
- Connecting like-minded women through social networking platforms to share resources and experiences.
Industries Being Reshaped
- Outdoor Recreation
- This trend offers new opportunities for outdoor recreation outfitters and retailers to provide services and products that cater to women-led hiking communities.
- Social Networking
- This trend presents new opportunities for social networking platforms to cater to niche communities and expand their user base.
- Tourism
- This trend provides opportunities for local tourism boards to promote female-friendly outdoor activities and promote the local economies.
