These family-targeted travel ads range from vacation-rewarding campaigns that tug at the heartstrings to guilt-trip travel ads that use humor to promote family vacations. Regardless of the approach used, these travel ads demonstrate that families are a popular demographic for companies in the travel industry.
One of the biggest benefits of a family vacation is the opportunity to create shared memories. As a result, many companies create ads that emphasize the importance of sharing experiences with those you love. One standout example is an Expedia ad that reminds busy parents that they should create lasting memories before it is too late.
Another approach to family-targeted travel ads is to use humor to remind consumers about the joy of travel. For example, V/line created a series of posters that guilt consumers into taking a trip to visit those they have not seen for a while. Another example is a Thomas Cook ad that shows parents just how much fun their kids will have on vacation.
10 Family-Targeted Travel Ads
From Vacation-Rewarding Campaigns to Guilt Trip Travel Ads:
Katherine Pendrill — Jan 19, 2016 — World
10
Airline Holiday Surprises
Air Canada Gives the 'Gift of Home' to Canadians Living Abroad
9
Vibrant Airline Birthday Campaigns
The easyJet 20th Birthday Campaign Looks Back on Trips Taken
8
Televisual Travel Apps
Airbnb Rentals are Now Brought to Life Through Apple TV
7
Guilt Trip Travel Ads
V/line's Ads Attempt to Guilt You into Travelling to Visit Family
6
Rejuvinating Travel Commercials
Florida Wants People to Visit in Order to 'Unplug and Reconnect'
5
Heartwarming Headrest Messages
KLM's Cover Greetings Surprises Passengers with Personalized Notes
4
Family-Driven Travel Ads
This Expedia Ad Targets Busy Parents and Their Travel Points
3
Boldness-Favoring Travel Ads
This Thomas Cook Ad Will Resonate with Busy Young Parents
2
Familial Safety Videos
TAM Airlines' Safety Videos Star Travelers' Loved Ones
1
Vacation-Rewarding Campaigns
Expedia Rewards Vacation-Deprived Canadians with Well-Deserved Trips
Related Ideas
Campsite Art Exhibits
'UrbanCampsiteAmsterdam' is Showcasing Modern Sculptures at its Campsite
Crowdsourced Travel Campaigns (SPONSORED)
Marriott Hotels Celebrates Travel Brilliantly Campaign
Ingenious Interactive Ads
These Interactive Ads for French Railways Encourage People to Travel
In-Flight Streaming Launches
The Amazon on JetBlue Pop-Up Showcases the New In-Flight Media
Cultural Experience Boxes
The Croatia in a Box Offers Eastern European Products and Packaging
Massive Multicultural Markets
The Anthony Bourdain Food Market Will Host 100 International Vendors
Rental Yacht Accommodations
This Luxury Yacht is Being Offered to Airbnb Travelers in Hong Kong
Social Media Addiction Books
The Facebook Diet by Gemini Adams is a Silly and Helpful Picture Book
Social Promotion Giveaway Trips
Travelocity is Giving Away a Dream Trip with the Phrase #iWannaGo
Digital Detox Events
Folk Rebellion Launched with a Tech-Free Retreat Focused on Unplugging
Professional Headshot Tours
LinkedIn is Touring the US to Give Profile Advice and Headshots
Viral Campaign Recap Charts
This Graphic Examines the Best of Brands on Social Media in 2013
Pet Food Publicity Stunts
Paws Natural Pet Emporium's Owner is Only Eating Dog and Cat Food
Digital Detox Programs
Myhotels Bloomsbury Offers a Way for Guests to Disconnect & De-Stress
Fast-Food Reservation Platforms
Mcdonald's Locations in Sweden are Testing Online Reservations
Floating Website Birthday Cakes
The eBay Birthday Cake Floated Down the River Thames
Cultured Travel Campaigns
The Hong Kong International Airport Advocates 'Art in Airport'
Quirky Denim Matchmakers
G-Star Raw's Tinder-Style Web Tool Makes Shopping for Perfect Denim Easy
Private Business Traveler Abodes
The Airbnb Business Travel Program Provides Private Accomodations
Homey Boutique Hotels
The ROOST Apartment Hotel is a Place People Will Never Want to Leave
Luxury Airplane Apartments
KLM Converted An Aircraft Into a Luxury Apartment
Residential Charging Stations
Tesla Motors and Airbnb Team Up to Provide Eco Roadtrip Solutions
Space Age Travel Centers
The Flagship Space Age Fuel Store is the Brand's Only Travel Center
Uplifting Beauty Calendars
These Calendar Events by Burts Bees Bring Brightness to Your Days
Travel Aid Campaigns
KLM's Happy to Help Campaign Assists KLM & Non-KLM Travelers
Student-Inspired Hotels
Amsterdam's 'Student Hotel' Exemplifies the Youth-Based Travel Market
Last-Minute Gift Deliveries
Zady's Operation: Santa Made Deliveries on Vespas in NYC at Christmas
Tiny Soda Stands
This Coca-Cola Publicity Stunt Promotes Mini Coke Cans With Itty Bitty Booths
Candid Camera Commercials
The Humorously Akward KLM Personal Space Experiment
Kaleidoscopic Cognac Bottles
The Ryan McGinness for Hennessy Bottle Boasts a Dizzying Design
Daily Kindness Newscasts
This Series of Heartwarming Airbnb Ads Highlights Human Kindness
Technology Respite Commercials
Massage Envy Urges People to 'Unplug More Often' with a Membership
Hobbit-Themed Security Films
The Air New Zealand Safety Video is the Video to Rule Them All
Time Traveling Videos
The 'Hunter and Bear's 2012 Birthday' is Phenomenal
Longform Digital Travel Magazines
Beyond is the New Digital Installment of the St Regis Magazine
Digital Detox Apps
Flipd is an App for When You Want to Disconnect from the World
Jolly Ice Bucket Videos
Macy's ALS Ice Bucket Challenge Video Features Jolly Saint Nick
Social Media Seat Mate Services
The KLM Royal Dutch Airlines Lets You Choose Your Flight Partner
Surprise Adventure Apps
'Bar Roulette' Combines Two Popular Apps to Give Users a Unique Experience
Voice-Activated Beer Fridges
Molson's Clever Fridge Only Unlocks with Voice Translation
Coupling Travel Campaigns
'Do It for Denmark' Aims to Raise Denmark's Declining Birthrates
Snail Mail Beer Campaigns
Heineken Urges People to 'Spark Your Holidays' with Handwritten Notes
Clock-Collecting Travel Ads
This Switzerland Tourism Ad Contains No Dialogue, but a Clear Message
Couture Christmas Tables
Lanvin Dresses a Lavish Christmas Table for ELLE International
Exotic Cultural Travel Campaigns
The New G Adventures Campaign is Fun and Educational
International Student Housing Sites
'Nestpick' Matches Students with Their European Homes
Flighty Blind Dates
The Air New Zealand Blind Gate Promotes the Airline's 'Cuddle Class'
Unplugging Daily Diaries
The Folk Rebellion Hardcover Journal has 365 Tips to Tech Disconnect
Recipe-Based Travel Promotions
This Campaign Rewards Travelers for Their Culinary Creations
Romantic Underwater Commercials
The Kusmai Tea 'La Beaute Des Melanges' Campaign is Fanciful
Downplayed Destination Campaigns
The 'Come and Complain' Travel Campaign Downplays Poland
Thievery-Based Flight Promotions
JetBlue is Offering Free Giveaways to People Who Steal Their Ads
Iceberg Landmass Ads
The Tui Travel Campaign Shows Landmarks are Just the Tip of World Wonders
Neighborhood-Testing Sweepstakes
The Airbnb Try Before You Buy Campaign is For Future Home Buyers
Morbid Safety Videos
This Halloween Safety Video Points Out More Dumb Ways to Die
Hilarious Slo-Mo Booze Ads
Seth & Riley's Garage Hard Lemonade Brands Itself as 'Genius, Kind Of'
Travel Mentorship Campaigns
This Netherlands Travel Campaign Teaches Americans How to Be Cool
Technology Detox Campaigns
Cabela's Encourages a Break from Technology with 'Disconnect Day'
Cranberry-Covered Extreme Sports
The Red Bull Winch Team Takes Over Manitowish Waters
Inflatable Auto Seating
The Easy Car Seat is a Highly Portable Child Safety Seat
Celebratory Frozen Coffees
The Birthday Cake Frappuccino From Starbucks is Only Here for 5 Days
Honest Financial Ads
Better Money Habits Helps Americans Become More Financially Responsibility
Catchy Airplane Safety Musicals
The Virgin America New Safety Video Will Get You Dancing
Pajama'd Family Holiday Videos
'Christmas Jammies' is a Fun Family's Take on a Christmas Card
Flight Simulation Billboards
This Travel Billboard from KLM Turns the Public into Pilots
Middle Earth Airline Commercials
Air New Zealand's Flight Safety Video is Inspired by The Hobbit
Airline Assistant Dogs
KLM's Lost and Found Service is Run by an Adorable Dog
Anime Monster Travel Campaigns
All Nippon Airways Has a Special Summer Pokemon Travel Campaign
In-Flight Safety Videos
The Air New Zealand Campaign Features Ed O’Neill & Melanie Lynskey
Beautiful Birthday Campaigns
Dove's 50th Anniversary Campaign Celebrates Beauty at Every Age
Rejuvinating Travel Commercials
Florida Wants People to Visit in Order to 'Unplug and Reconnect'
Remote High-Five Challenges
KLM's Fun Campaign Challenged People to Virtually High Five Someone
Calming Vacation Ads
'The World's Most Relaxing Film' Encourages a Soothing Holiday
Elfin Shipping Services
Virgin Trains Promotes Its Bag Magic Service with a Jolly Cast of Elves
Hunger-Inspired Candy Bars
These Snickers Bars Replace Brand Names with Hunger Symptoms
High-Rise Networking Platforms
'Tenant King' Helps Neighbors Create Community-Based Networks
Emotive Travel Campaigns
Cathay Pacific's Life Well Travelled Campaign Markets Wanderlust
Infectious Safety Music Videos
Virgin America's Safety Video Will Get You Into the Groove
One-Shot Diorama Ads
The Welcome to Airbnb Campaign Features a Delightfully Handmade Miniature Set
Life-Detoxifying Guides
This Infographic Suggests a One Week Detox Plan to Better Your Life
Adventure-Inspiring Commercials
North Face is Launching Its First-Ever Global Ad Campaign
Snow Sports Webisodes
Sport Chek's First Tracks Series Appeals to Skiers and Snowboarders
Unexpected Airline Adventures
Westjet Provided Customers with an Upgraded Vegas Experience
Future-Bound Message Capsules
This Time Capsule Holds Current Text & Videos for Future Generations
Temporary Smog Relief Purifiers
The Chinese Smog Epidemic is Being Fought with Bags of Clean Air
Sultry Safety Videos
Air New Zealand's Safety Video Makes Boring Procedures Entertaining