Burt's Bees has taken an unusual new route to advertise its new line of Brightening Skin Care, hoping to infuse your calendar with a little sunshine each day.
The 'Brighten Your Calendar' campaign was devised by 'Baldwin&' and it has users add events to calendars on either iCal, Microsoft Outlook, Yahoo! or Google. Even if your schedule is already packed, you'll definitely want to take time out of your day for a "Meeting to Discuss Your Beautimousness" or a "Meeting with Nature." As well, there are some fun activities thrown in there, like pausing for a whistle break, or instructions to watch a video of a panda eating birthday cake, as well as a reminder that will come up to tell you "You are awesome." With things like these coming at you, you'll be beaming in no time.