These Snickers Bars Replace Brand Names with Hunger Symptoms
These Snickers bars have been re-labeled with hunger symptoms. As the desire for personalized packaging continues to emerge, Snickers created these fresh wrappers to meet consumer demand.
The brand creatively used its iconic lettering and typography to write 21 different emotions that are associated with feelings of being hungry. Some of the emotions include: Cranky, Grouchy, Confused, Irritable, Impatient and Loopy. This new campaign is in keeping with the brand's existing slogan that encourages consumers to grab a chocolate bar when they are hungry because the brand believes: "You're not you when you're hungry."
In addition to the fresh new labels, Adweek describes that: "the brand has released this online spot from BBDO New York, starring a loopy goofball of a hotline operator who takes calls and dispatches bike messengers to deliver the insulting candy to those in need."
The brand creatively used its iconic lettering and typography to write 21 different emotions that are associated with feelings of being hungry. Some of the emotions include: Cranky, Grouchy, Confused, Irritable, Impatient and Loopy. This new campaign is in keeping with the brand's existing slogan that encourages consumers to grab a chocolate bar when they are hungry because the brand believes: "You're not you when you're hungry."
In addition to the fresh new labels, Adweek describes that: "the brand has released this online spot from BBDO New York, starring a loopy goofball of a hotline operator who takes calls and dispatches bike messengers to deliver the insulting candy to those in need."
Trend Themes
1. Personalized Packaging - Opportunity for companies to meet consumer demand for personalized packaging by creatively re-labeling products.
2. Emotion-driven Marketing - Brands incorporating emotions associated with hunger to connect with consumers on a deeper level and promote their products.
3. Online Advertising Campaigns - Use of online platforms to showcase brand creativity and engage consumers through entertaining and engaging content.
Industry Implications
1. Confectionery - Opportunities for confectionery companies to experiment with creative packaging to capture consumer attention and stand out in a competitive market.
2. Marketing and Advertising - Incorporating emotions and unique concepts into marketing campaigns to create memorable experiences and drive consumer engagement.
3. Delivery Services - Collaborations with brands to deliver unique or personalized products, leveraging online platforms for convenience and quick access.
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