These Snickers bars have been re-labeled with hunger symptoms. As the desire for personalized packaging continues to emerge, Snickers created these fresh wrappers to meet consumer demand.
The brand creatively used its iconic lettering and typography to write 21 different emotions that are associated with feelings of being hungry. Some of the emotions include: Cranky, Grouchy, Confused, Irritable, Impatient and Loopy. This new campaign is in keeping with the brand's existing slogan that encourages consumers to grab a chocolate bar when they are hungry because the brand believes: "You're not you when you're hungry."
In addition to the fresh new labels, Adweek describes that: "the brand has released this online spot from BBDO New York, starring a loopy goofball of a hotline operator who takes calls and dispatches bike messengers to deliver the insulting candy to those in need."
Hunger-Inspired Candy Bars
More Stats +/-
Coloring Chocolate Bars
Customized Candy Studios
Zany Barber Shops
Edible Chocolate Portfolios
Hilariously Hankering Pillows
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.