The 'Student Hotel' was conceived by Charlie MacGregor and designed by '...,stat,' created based on a student's place in life -- combining fun, learning and social spaces. Stylistically, the hotel aims to feel like a home-away-from-home, while still having the convenience and safety of a hotel.
The design is themed with a university residence in mind, and with simple furniture and some vintage decor, it feels like a comfortable dorm experience. The graphic art in the Student Hotel mimics a club or bar scene more than traditional hotel artwork. Finally, intellectual-inspiring details are strewn about, like bold quotes plastered on the walls and a small movie-watching hub that invites the young community to view TED talks together.
With student-aged individuals traveling much more than they used to, the tourism industry -- accommodations, transportation and travel companies like S-Trip or Contiki Tours -- is increasingly targeting 18 to 25-year-olds with marketing.
Key Themes Behind This Trend
- Youth-based Travel Market
- There is a disruptive innovation opportunity to create hotels and travel experiences specifically designed for the needs and preferences of young travelers.
- Home-away-from-home Concept
- There is a disruptive innovation opportunity to create accommodations that combine the comfort and familiarity of home with the convenience and safety of a hotel.
- Community-focused Travel Experiences
- There is a disruptive innovation opportunity to develop travel experiences that foster a sense of community and social interaction among young travelers.
Where This Applies
- Tourism
- There is a disruptive innovation opportunity for the tourism industry to create new products and services tailored to the needs and desires of young travelers.
- Accommodations
- There is a disruptive innovation opportunity for the accommodations industry to design and market accommodations specifically for young travelers, incorporating elements of a dormitory experience.
- Transportation
- There is a disruptive innovation opportunity for transportation companies to develop services and offerings that cater to the unique needs and preferences of young travelers, such as student travel programs like S-Trip or Contiki Tours.
