The line of collectible Coke cans is growing as the company looks to represent itself in affiliation with different causes and events through the release of limited edition packaging. Some of the most notable campaigns released by Coke include its Team USA London 2012 cans, as well its collaboration with the National Heart, Lung and Blood Institute to bring 'The Heart Truth' line.
The fact that companies are using other organizations and interests in conjunction with their brand is a testament to the evolving nature of marketing strategies. It is no longer sufficient to push the benefits of the product; rather, the emotional relationship and connectivity aspect must be cultivated in order to retain consumers. Coke does a superb job in attracting people who are not necessarily interested in its drink, but rather buy the product for the experience or feeling of inclusion into other facets of pop culture.
13 Collectible Coke Cans
13
Beautiful Bottle Art (SPONSORED)
Turning Soda Bottles Into Quirky Works of Art
12
Smiling Soda Cans
The Coke 'Happy Can' Smiles at You When Opened
11
Fan-Branded Bottles
The Coca-Cola 'Share a Coke With a Mate' Campaign is Personalized Packaging
10
Patriotic Acrobat Cans
The Turner Duckworth Team USA Coke Olympic Collector Series is Sensational
9
Posh Pop Packaging
The Diet Coke Get Glam Campaign is in Collaboration With Benefit Cosmetics
8
Heart Health Beverage Campaigns
Diet Coke's 'The Heart Truth' Teams With DVF & Minka Kelly
7
Minimalist Repackaged Sodas
Turner Duckworth Gives Diet Coke a New Look
6
Splitting Soda Packaging
The Coca-Cola Sharing Can is a Coke Can That Spreads the Love
5
Intricate Ethnic-Inspired Cola
The Brandbox Branding & Creative Agency Creates Breathtaking Coke
4
Electro Collaboration Sodas
Daft Punk x Coca Cola Electrifies Pop with a New Look
3
Revised Rouge Rebranding
Coca-Cola Arctic Home Cans Go Back to Being Iconic Red
2
Decorative Fashion Pop Packaging
The Marc Jacobs Diet Coke Cans Have Officially Been Unveiled
1
Repackaged Arcade Sodas
'Space Invaders' VS 'Space Invader' Pits Retro Games Against Graffiti
Related Ideas
Not American Apparel
Break the Mould With Jarritos Soda (Sponsored)
Beautiful Bottle Art (SPONSORED)
Turning Soda Bottles Into Quirky Works of Art
Recycled Bottle Art
Miwa Koizumi's PET Jellyfish
Organic Soda Bottles
The Eco Coke Concept Has a Sweet Spot for the Environment
14 Marvelous Man-Made Christmas Trees
From Canned Christmas Trees to Star of David Tannenbaums
29 Dope Daft Punk Innovations
From Coca Cola Bottles to Tied-Up Fashiontography
Couture Cola Campaigns
The Karl Lagerfeld Diet Coke 2011 Campaign is Pretty in Pink
Graphic Global Competition Banners
The 'Fit' London 2012 Poster Exhibition Pools UK Talent
Coke Crate Installations
The Upcycling Pavilion by BNKR Arquitectura Uses 5,000 Coca-Cola Cases
Cosmetic Soft Drinks
L'Oreal and Coca Cola Launch Lumaé
Cola Couture Canteens
New Gianfranco Ferre Coca-Cola Bottles are Extravagantly Limited
Official Olympic Themes
The Muse 'Survival' Song Captures the Intensity of the Games
Art in a Bottle
Drink Your Way to Bigger Art Collection with 1800 Tequila
Heart-Covered Cans
Coca-Cola x PLAY Comme Des Garcons Present a Bold Redesign
Slimming Beverage Makeovers
These Coca-Cola Concept Bottles Will Put Some Fizz in Your Summer
Diet Coke Plus
Coca Cola to Launch Vitamins Enhanced Soda
Free Pop
Coke Zero 400 'Taste of Victory' Celebration
Refined Beer Branding
Lion a Plume Packaging Creates a Sophisticated Image for the Everyday Brew
Coca Cola Threats to Quit Schools
Vintage Poster Pop Packaging
The Peter Gregson Coca-Cola Cans Celebrate Coke's 125 Anniversary
Excessively URL-Based Campaigns
The New Coca-Cola Ad Campaign Features 61 URLs with the Ahh Effect
Coked-Up Phones
Nokia Concept Phone Won't Induce Nosebleeds
Colorless Soda Cans
Harc Lee Design Makes a Coca-Cola Can Eco-Friendly
Celebratory Pop Cans
The James Jarvis x Coca-Cola 125th Anniversary Cans are Fun and Quirky
Coke to give away 2 Billion Free iTunes Tracks
Pork-Infused Soft Drinks
Bacon Diet Coke Lets You Enjoy Your Favorite Meaty Snack in Beverage Form
Fan-Branded Bottles
The Coca-Cola 'Share a Coke With a Mate' Campaign is Personalized Packaging
Digitized Olympic Promotions
The 'London's Calling' Commercial is Animated
Apothecary Tropical Toiletries
Royall Lyme Bermuda Limited Offers Island-Fresh Signature Scents
Beer Bottle Bricks
The Heineken Wobo is a Booze Bottle That can Also be Used for Building
Crystallized Soda Bottles
Johnny Rocket Diet Coke Sparkles with Swarovski Jewels
Designer Diet Coke
Roberto Cavalli Bottles
Summer-Ready Soda Cans
Coca-Cola Can Gets All-New Design
Kooky Caricature Cans
Greg Mike's POPSTARS AND COKEHEADS Series Displays Wacky Characters
Purple-Pigmented Podium Wear
The London 2012 Medal Presenting Apparel is Futuristic
Couture Cola Packaging
The Christian Lacroix for Kronenbourg Bottles Make an Impression
Mysterious Photo Booth Ads
Marc Jacobs Unveiled as Diet Coke Creative Director in New Teaser
Posh Pop Packaging
The Diet Coke Get Glam Campaign is in Collaboration With Benefit Cosmetics
Soda-Disguised Drink Containers
The My Eco Can Saves the Environment and Keeps Beverages Secure
Bidding $1000 For Nothing
Empty Pop Cans on eBay
Soda-Branded Holiday Anthems
Coke's 'Shake Up Christmas' Features Voice of Natasha Bedingfield
Heart Health Beverage Campaigns
Diet Coke's 'The Heart Truth' Teams With DVF & Minka Kelly
Olympic-Inspired Confections
Olympic Ring Cookie Bites are Perfect for the Summer 2012 Olympics
Silver Black Wine Packages
The 4 Wine Guys Bottles Designed by Ronin Advertising Group are Elegant
Stadium-Shadowing Photo-Ops
The BP Pavilion Inducts Its Presence in the Olympics
Customizable Coke Apps
The Coca-Cola Freestyle Facebook App Lets Fans Mix Unique Drinks
Pop Art Music Ads
The QuitoFest 2011 Campaign Asks You to Vuelve el Rock (Rock Again)
Minimalist Repackaged Sodas
Turner Duckworth Gives Diet Coke a New Look
3D Refreshment Dispensers
Coca Cola Japan Changes the Face of Vending Machines
Traditional Wood-Etching Labels
123 Tequila Bottles Pay Homage to the Origins of the Beverage
Glamorous Puppet Drink Ads
Diet Coke 'Love it Light' Campaign Targets Stylish Women
Classic Revival Colas
Selfridges Brings Back the Original 1886 Coca-Cola Bottle for Fans
Couture Icon Cola Bottles
Karl Lagerfeld Diet Coke Bottles Add Fashionable Flair to Soft Drinks
Worldwide Gift-Giving Ads
The 'Hilltop Re-Imagined for Coca Cola' Ad Modernizes an Old Commercial
Compostable Soda Cups
Coca-Cola's Eco-Friendly Fountain Cups Debut at UW
Intricate Ethnic-Inspired Cola
The Brandbox Branding & Creative Agency Creates Breathtaking Coke
Soda Can Infantries
The Nelson Leiner Coke Can Installation is Incredibly Intricate
Electro Collaboration Sodas
Daft Punk x Coca Cola Electrifies Pop with a New Look
Wildlife Protective Containers
The White Coca-Cola Cans Support the Polar Bears
Coca Cola Beauty Tea
Nutraceutical Products Set To Take Off
Fashionable Beverage Bottles
Nathalie Rykiel's Artsy Coca-Cola Design
Revised Rouge Rebranding
Coca-Cola Arctic Home Cans Go Back to Being Iconic Red
Brand Name Parody Pictorials
Top of the Pop by Gan for Harper's Bazaar Singapore Mocks Pop Culture
Camouflaged Cola Cans
A Bathing Ape Pepsi Cans Elevate Soda to Culture Symbol
Self-Chilling Soda
InstaCool Sprite
Retro Gaming Cans
Coca-Cola Space Invaders Cans Designed by Erin McGuire is a Fun Throwback
Interactive Pop Dispensers
The Koolatron Soda Vending Fridge is a Playful Drink Cooler
Refreshing 3D Commercials
The Coca Cola Fresh Ad Uses a Simple and Modern Approach
Concealed Cash Cases
The Coca-Cola Secret Stash Safe Will Keep Your Valuables Out of Sight
Heartwarming Pop Campaigns
The Diet Coke 'Heart Truth' Initiative Promotes Love
Friendly Flag-Sharing Ads
Coca-Cola's 'Happy Flags' Celebrate the World's Happiest Country
Internet Access Vending Machines
The Coca Cola Happiness Refill Fountain Lets You Log On
Match-Making Soda Campaigns
The Cola Commercial by Coca-Cola Brings Together Would-Be Couples
Repackaged Arcade Sodas
'Space Invaders' VS 'Space Invader' Pits Retro Games Against Graffiti
Clamor-Collecting Campaigns
The Cheering Truck by Coca-Cola Records Fans' Love for the Soccer Team
Music-Making Bevarage Ads
The Coca Cola Ad Explored Recording Sounds of Joy Around Tokyo
Coca Cola Orange
Drinks Giant Gets Fruity For UK Summer
Reclosable Cans
Coca Cola Burn