The 'Fit' London 2012 poster exhibition by Vaughan Oliver and Jonathan Barnbrook look to celebrate the Olympic spirit through graphic design. They hope to encourage British artists to submit their own work to show the wealth of talent in the UK.
Many of the posters featured focus less on the actual illustrations of summer sports, rather, they use iconic Olympic imagery as part of their designs. Such icons include the traditional Olympic flame and a racetrack. Other posters feature icons that inspirational, like the slogan 'No Guts No Glory,' while others are a mishmash of bold gothic typography.
These pieces of work are not your typical Olympic posters, as everyday graphic designers who hand in submissions are less interested in the venue or the actual athletes participating. Rather, through computer design, they would like to capture the essence of what the Games mean in the most aesthetically beautiful but abstract way.
Why This Trend Is Growing
- Abstract Olympic Designs
- Designers aim to capture the essence of the Games through abstract designs.
- Iconic Olympic Imagery
- Designers incorporate traditional Olympic icons into their posters.
- Bold Gothic Typography
- Designs feature bold typography with a gothic twist.
Industries Being Reshaped
- Graphic Design
- Opportunities for graphic designers to create unique Olympic designs.
- Advertising
- Opportunities for advertising agencies to create abstract Olympic ads.
- Art
- Opportunities for artists to showcase their talent through Olympic-inspired designs.
