1800 Tequila has developed an advertising campaign where nine artists from around the world were commissioned to design collectible limited edition bottles of the tequila; the bottle designs are also being displayed on billboards across several US cities.
But that is not all. 1800 Tequila also put together a promotion where people will be able to submit their own bottle artwork and design their own sneakers. I don't know what the relationship between the tequila and the sneakers is.
Implications - The limited edition tequila bottles were designed by nine different celebrated artists all over the United States from Illinois to Michigan and San Francisco. Only 1800 bottles of each design will be available in luxury liquor stores at a price point of approximately $35. The bottles are a part of an effort to bring art to the people through their everyday experiences.