Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Virtual Events (NEW!)
Stream our World Summit content from the comfort of your home.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Not American Apparel

Break the Mould With Jarritos Soda (Sponsored)

— October 5, 2011 — Marketing
This fun, quirky and purely editorial sponsored article is brought to you by Jarritos.

Let’s face it: you’re tired of appearing to be a carbon-copied clone, wearing the same outfits, discussing the same mundane pop culture news and enjoying the same bland drinks as everyone—luckily, the Not American Apparel design wave is revamping the modern sense of what’s cool.

In a world where your purchase decisions ultimately dictate how others see you, it’s become increasingly important to differentiate yourself through what you consume. But you’ve already tried that! The trendy bands, the ambiguous catchphrases and (most importantly) your sense of style have become tiresome—you need a change, and quick! Fortunately, the appropriately named clothing style ‘Not American Apparel’ hopes to change the state of matters as it continues to grow in popularity.

The new fashion wave has been inspired by both Central American aesthetic and futuristic styles, oddly reminiscent of the fruit soda Jarritos, which intentionally moves away from the pretentious mainstream brands we’re so used to.

Modern fashion is largely about shocking viewers and overcoming expectations, so don’t feel apprehensive about donning a top hat, a pair of goggles or even a bandolier! Leather, practical accessories and loud colors are the operative theme of the Not American Apparel wave, mimicking an off-the-wall appeal of defiant, bold culture.

Say goodbye to lame cliche apparel and bland t-shirts and say hello to audacious lace and roguish couture!