Sharing and happiness are two themes that always seem to pop up in Coca-Cola marketing campaigns. Whether it's a bottle that require teamwork from two to open a bottle cap or soda deliveries via drone to migrant workers, this is one beverage brand that knows how to consistently tug at the heartstrings.
Despite being one of the largest soda brands in the world, Coca-Cola is well-versed in continually creating feel-good moments that make people feel special, or empower people to do good for others. These examples of Coca-Cola marketing range from small to large, including gestures like brightening someone's day at the beach with a cold soda packaged in a bottle carved from ice, or creating a man-made rainbow to shine over one of its billboard ads.
47 Coca-Cola Marketing Stunts
46
Smiling Soda Cans
The Coke 'Happy Can' Smiles at You When Opened
45
Hand-Choreographed Commercials
The Coca-Cola Glass Bottle Ad Celebrates Its 100th Anniversary
44
Musical Soft Drinks
The Coca-Cola MusicBottle is an Inexpensive Hobby for Underprivileged Children
43
Ugly Holiday Sweater Creators
Coca-Cola's Sweater Battle Will Crown the Ugliest Christmas Sweater
42
Brand-Unifying Campaigns
Coca-Cola is Testing a New Can Design in Spain
41
Dancing Soda Dispensers
The Coke Dance Vending Machine Rewards Participants for Dancing in Public
40
Conflict-Resolving Pop Machines
Coca-Cola's 'Small World Machines' Connects Indians and Pakistanis
39
Recycling-Run Arcade Ads
Coca-Cola's Eco-Friendly Happiness Arcade Game is Plastic Bottle-Powered
38
Wrapping Paper Posters
Coca-Cola's Poster Ads Double as Free Wrapping Paper
37
Cooperative Bottle Caps
This Coca Cola Happiness Campaign Requires Two to Open a Coke
36
Splitting Soda Packaging
The Coca-Cola Sharing Can is a Coke Can That Spreads the Love
35
Tiny Soda Stands
This Coca-Cola Publicity Stunt Promotes Mini Coke Cans With Itty Bitty Booths
34
Wearable T-Shirt Movies
Coca-Cola's Wearable Movie Joins Smiles from Around the World
33
Happiness-Dispensing ATMs
The ATM of Happiness Gives Out Free Money and Encourages Sharing
32
TV-Tweeted Dinner Invitations
Coca-Cola's 'Let's Eat Together' Ad Invites Diners Over with the TV
31
Couples Only Vending Machines
Coke's Invisible Vending Machine Doesn't Reveal Itself for Singles
30
Chatty Moviegoer Pranks
Coca-cola Hilariously Chides People Talking at the Movies
29
Happy Emoji Billboards
This Coca-Cola Marketing Stunt Shares Jovial Web Addresses
28
Bartering Phone Booths
The Hello Happiness Phone Booth by Coca-Cola Trades Bottle Caps for Calls
27
Rival Camaraderie Pop Machines
Coca-Cola's Play Fair Machine Helps Rival Sports Fan Share a Coke
26
People-Multiplying Pranks
Coca-Cola Zero Pumps Up the Volume and Numbers at Small Events
25
Happiness Sharing Pop Ads
The Coke Happiness Machine Ad is Warm and Uplifting
24
Soft Drink Photo Apps
Coca-Cola Happy Places Lets You Share Joyful Filmed Moments With Friends
23
Personified Soda Bottles
People Can Now Have Their Names Printed onto Coke Bottles
22
Heartwarming Cab-Sharing Campaigns
This Coca-Cola Christmas Ad Encourages Sharing Taxi Rides
21
Water Purifying Kiosks
Coca-Cola's EKOCENTER Aims to Improve Quality of Life in Developing Nations
20
Animated Soda Dispenser Displays
Licht-con Produktions' Coke Machine Has See-Through Animations
19
Seasonal Sign Language Videos
These Holiday Videos from Coca-Cola Teach You How to Sign Santa
18
Rivalry-Soothing Pop Machines
Coke's Small World Machines Campaign Unites Rival Soccer Fans
17
Rainbow-Accompanied Ads
Coca-Cola's Man-Made Rainbows Celebrate South Africa's Rainbow Nation
16
Event-Attending Robotic Avatars
This Robot Lets Teens Virtually Go to Coca-Cola Summer Love 2013
15
Slim Vending Machines
The Diet Coke Slender Vender is the Thinnest in the World
14
Heartening Soda-Delivering Drones
This Singapore Coca-Cola Delivery is More Special Than Usual
13
Friendly Flag-Sharing Ads
Coca-Cola's 'Happy Flags' Celebrate the World's Happiest Country
12
Match-Making Soda Campaigns
The Cola Commercial by Coca-Cola Brings Together Would-Be Couples
11
Snow-Sharing Machines
Coca-Cola Helps People Across the World Share Christmas with a Snow Machine
10
Ice Sculpted Pop Packaging
This Campaign Offers a Literal Way to Enjoy an Ice Cold Coca-Cola
9
Patriotic American Soda Ads
This Superbowl Coke Commercial Let America Show its Cultural Diversity
8
Interactive Dance Installations
Coca-Cola Offers Exslusive In-Game Content for Just Dance Now
7
Illusory Sports Street Art
Joe Hill's Anamorphic 3D Street Art Helps Coke Celebrate the World Cup
6
Joyful Grocery Checkout Campaigns
Coca-Cola's 'Happy Beep' Makes Grocery Store Checkouts Cheerful
5
Music-Making Bevarage Ads
The Coca Cola Ad Explored Recording Sounds of Joy Around Tokyo
4
Crowdsourced Soccer Music Videos
The Coca-Cola World Cup Anthem Drew from Consumer Submissions
3
Branded Skateboard Ramps
This Installation Uses Coca-Cola's Iconic Swish as an Outdoor Ramp
2
Soda-Sharing Ads
Coca-Cola's a Generous World Commercial Follows One Kind Act with Another
1
Unifying World Cup Ads
Coca Cola’s ‘One World, One Game’ Ad Celebrates Football’s Ability to Unite
Related Ideas
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Sun-Framing Billboards
Minute Maid's New Billboards Help Passersby Get a Daily Dose of Vitamin D
Soda-Collaborative Dynamic Sneakers
Shaquille O’Neal Presents a Special Shaq Attaq with Reebok
Comforting Ketchup Bottles
Heinz Created a Take-Anywhere Emotional Support Ketchup Bottle
Collaboration Cola Timepieces
The Coca-Cola® x G-SHOCK Watches Come in Two Styles
Candy-Flavored Beverages
Skittles Drinks Reimagine a Favorite Gen Z Candy as a Beverage
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Uplifting Canned Coffees
Happy Coffee's Ready-to-Drink Beverages Target Younger Coffee Lovers
Parenthood Beer Campaigns
Coors Light Celebrates Parents with 'Cheers to Parenthood' Campaign
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Cat-Themed Soda Cans
Pepsi Cat Cans Commemorate the Growing Number of Cat Owners in China
Soda-Branded Fashion Capsules
The Forever 21 x Coca-Cola Collection Exudes a Timeless Allure
Emotive Fried Chicken Campaigns
KFC's Enjoy, It's Beautiful Captures Expressions While Eating
Co-Branded Beverage Boxes
Jarritos and Nike Created a "Shoe Box" with Four Vibrant Flavors
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Carbonated Milk Sodas
P.S. milk sodas is a Flirty Canned Beverage Concept
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
AI Holiday Card Generators
Coca-Cola's Create Real Magic Shares Greetings with Iconic Assets
Uplifting Energetic Soda Rebrandings
PepsiCo Unveils a New Branding Language for the Soda 7UP
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Comic Strip Milk Bottles
Seki Milk Created Artful Bottle Designs to Encourage Dairy Consumption
Condiment Tattoo Bottles
The Heinz Tattoo Bottle Makes It Easier for Fans to Get Inked
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Color-Changing Beer Labels
Coors' Bottles Help to Prevent Freezer Tragedies
Gamer-Targeted Diet Sodas
Coke Ultimate Zero Sugar is the Latest Collaborative Coke Flavor
Heat-Sensitive Vending Machines
Sprite's Vending Machine Drops a Drink When Temperatures Rise
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Playable Beer Coasters
This Budweiser Campaign Uses Vinyl Coasters to Support Underground Artists
Emotional Support Water Bottles
The MoodMug Water Bottle Has a Spot to Display Mood Emojis
Glitchy Beer Cans
Coors Light Created a Special-Edition Beer Can Based on a Viral Moment
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Chilling Effect Citrus Sodas
Sprite Chill Features the Signature Lemon-Lime Flavor with Cherry
Celebratory Cartoon Beverage Branding
ShineWater Limited Edition Trolls Cans are Arriving Now
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Youthfully Vibrant Sodas
Mirinda's New Visual Identity Was Crafted for Gen Z
Fizzy Vodka Crossover Cans
Absolut Vodka & Sprite Launches Across the UK in 12-Count Boxes
Branded Soda Clog Collections
The Coca-Cola x Crocs Collection Includes Three Styles
AI-Formulated Zero-Sugar Sodas
Coca-Cola Y3000 Zero Sugar Was Co-Created by Humans and AI
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Emotional Utility Beverages
These Canned Drinks Deliver Refreshment and a Euphoric Boost
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
AR Sampling Advertisements
The #TakeATaste Campaign Shares Free Coca-Cola Zero Sugar Bottles
Recycled Plastic Bottle Campaigns
Coca-Cola Promotes the Toss In, Take Out Initiative
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Crisp Citrusy Soda Flavors
Coca-Cola Lemon is Arriving in Original Taste and Zero Sugar
Togetherness Seltzer Campaigns
White Claw's Grab Life By The Claw Targets the Loneliest Generation
Confident Smile Campaigns
Aquafresh's New Oral Health Campaign Boosts Children’s Dental Confidence
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Low-Maintenance Drink Dispensers
The Coca-Cola Flex Dispenser Has the Brand's PurePour Technology
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Anniversary-Honoring Vintage Drinkware
Starbucks and Disney Join Forces on a New Collection
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Feel-Good Beverage Campaigns
Swoon's Bestie Campaign Spotlights "Beverages That Love You Back"
Smart Bottle Openers
Wecheer's Smart Bottle Opener Tracks Valuable Insights in Real-Time
Lively Soda Rebrands
Fanta Confirms a New "Bold and Bright" Rebrand Backed by Coca-Cola Design
Canned Candy-Flavored Milk Drinks
These Mars and Galaxy Canned Milk Drinks Come in 250ml Servings
Celebratory K-Pop Sodas
Coca-Cola K-Wave Zero Sugar is a Limited-Edition Creation Flavor
Cup-Stealing Clothing Collections
Stella Artois' Steal Artois Collection Honors Bar Culture
Rugged Legacy Beer Campaigns
Coors Banquet Reinvigorates Start Your Legacy Campaign
Fully Recyclable Condiment Packaging
Heinz Tomato Ketchup Squeezy Bottles Have a New Cap Design
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Bespoke AI-Powered Art
Coke Asks Consumers to Create AI-Generated Art with its New AI Platform
Game-Themed Soft Drinks
Coca-Cola Unveils a League of Legends-Themed Zero Sugar Can
Textural Candy-Inspired Refreshments
Mentos Drinks Come in Three Non-Sparkling Varieties
Futuristic Cityscape Activations
Coca-Cola Y3000 Zero Sugar Took Over the Las Vegas Sphere
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Next-Generation Soda Branding
The New Pepsi Logo Showcases a Bold Typeface and Elevated Aesthetics
Rebranded Offbeat Sodas
Dr Pepper's New Cans and New Campaign Embrace Weirdness
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Comic-Inspired Soda Cans
Marvel and Coca-Cola Join on the Heroes Captivating Can Designs
Sunset Beer Campaigns
Corona's Sunset O’Clock Campaign Creatively Uses Time Stamps as Rewards
Food Pairing Soda Campaigns
The 'Better with Pepsi Max' Campaign Depicts Elevated Experiences
Celebratory Limited-Edition T-Shirts
Heineken Partners with Singapore Creatives for Its 150th
Limited-Edition Retailer Drinks
Circle K and PepsiCo Partnered to Offer an Exclusive Drink
Dramatized Caramel Candy Ads
Reese's Big Game Ad Shows Exaggerated, Relatable Reactions to Change
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Minuscule Soda-Flavored Candies
Tic Tac Sprite is Launching in France Ahead of a Wider Launch
Spooky Seasonal Soda Promotions
This Fanta Halloween Promotion Offers the Biggest Rewards Yet
Summertime Americana Chip Branding
The Pringles Fourth of July Branding is Patriotic
Spiced Raspberry Sodas
Coca-Cola Spiced is a Permanent Addition to the Brand's Portofio
Orange Branding Updates
Minute Maid Launches a New Global Brand Identity for its Orange Products
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Co-Branded Inflatable Pools
The Canada Dry x Carrots Bundle Shares Stylish Summer Staples
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Basketball-Centric Beverage Campaigns
STARRY® Signs Antetokounmpo & Debuts NBA All-Star Campaign
Redesigned Sparkling Water Collaborations
Perrier's Bottle Design Was Updated for Its Anniversary
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Employee-Designed Milk Cartons
EveryDay Milk Shares Artwork by the Town and Country Markets Team
Eco-Friendly Alcohol Bottles
This Bacardi Glass Spirits Bottle Was Created with Hrastnik1860
Complimentary Pizza Soda Promotions
Coca-Cola 'Love Pizza? Win a Pizza' Offers Domino's Vouchers
Elevated Low-Calorie Soda Ranges
Schweppes Sodas Come in Two Distinct Flavors
Revamped Freshness Platforms
Mars Announces a New Brand Identity for Its Gums and Mints Brands
Complimentary Glassware Beer Campaigns
Birra Moretti Offers Collectible Glasses with Every Pack
Gut-Friendly Kombucha Campaigns
Health-Ade's Thrill Your Gut Highlights the Benefits of Kombucha
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Supply Chain Inclusivity Campaigns
PepsiCo's 'She is PepsiCo' Campaign Celebrates Women
Special Edition Nigerian Prints
Dye Lab Created a Special Six-Piece Collection for Heineken
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Alcoholic Lemon-infused Beverages
Coca-Cola India Debuts an Alcoholic Beverage Called ‘Lemon-Dou’
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Caribbean-Inspired Canned Cocktails
Seagrams Escapes Jamaican Me Happiness Collection is Tasty
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Upscaled Sparkling Water Cans
DASH Water Debuted Larger Cans in Line with Customer Insights
Co-Creation Bottle Campaigns
H3NSY & John P. Dessereau Design a New Limited-Edition Bottle
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Cheeky Splitting-the-Bill Campaigns
Stella Artois Launches the Vamos Marcar Campaign
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Slogan-Detailed Graphic Tee Capsules
Soho Yacht Club Suggests to Do Something Nice Today
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Neon-Colored Portable Bottles
Stanley is Previewing its Upcoming 'Neon Collection' for Spring
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Retailer-Rewarding Brand Promotions
This PepsiCo Retailer Competition is Running in the UK
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic