poppi and Sony Pictures have partnered up to celebrate the upcoming release of Spider-Man: Brand New Day by taking over the prebiotic soda's branding. The partnership sees poppi four-packs of soda emblazoned with the likeness of Spider-Man himself to help leverage the popularity of the character in the beverage aisle. Each flavor of the poppi prebiotic soda features a different layout on the pack, while each can also features a variety of imagery from the franchise aligncside the details regarding the movie itself to remind fans to check it out this summer.
The poppi and Sony Pictures partnership for Spider-Man: Brand New Day is hitting store shelves in the US at Target, Walmart and Kroger, and also offers fans the chance to access a $15 Movie Reward with Fandango Rewards.
Image Credit: poppy / PepsiCo
What's Driving This Trend
- Entertainment-branded Beverages
- Character-driven packaging transforms everyday drinks into media touchpoints, creating new value where grocery aisles function as promotional channels for film franchises.
- Functional Soda Collaborations
- Prebiotic beverage brands gain cultural relevance through studio partnerships that merge wellness positioning with fandom-led collectible appeal.
- Retail Movie Rewards
- Bundled cinema incentives connect packaged goods purchases to theatrical attendance, expanding how consumer products participate in entertainment commerce.
Who This Affects Most
- Functional Beverages
- Limited-edition franchise packaging gives better-for-you soda brands a differentiated route to attract mainstream shoppers beyond ingredient-led messaging.
- Film Marketing
- Shelf-based promotions extend movie campaigns into routine retail environments, allowing studios to reach audiences outside traditional media channels.
- Grocery Retail
- Exclusive pop culture product drops create higher-engagement store experiences where packaged goods become discovery platforms for entertainment partnerships.
