Although it doesn't take much to encourage most people to wander down the sweets aisle, this candy packaging will add an extra layer to that temptation. These examples of candy branding are distinct and alluring, proving that an extra push in design can make or break a sell.
Some of the best designs are the ones that offer a sneak peek of the candy inside, without showing too much skin. The open-mouthed candy packaging for YUM Factory shows hilarious animated characters on the front. A clear plastic section has been placed in the mouth area, making it look like the characters are actually chomping down on delicious treats. There's nothing like teasing consumers with a little critter whose enjoying himself much more than the onlookers!
43 Examples of Candy Packaging
From Deco Diamond Branding to Nostalgic Snack Branding:
Jamie Danielle Munro — Apr 4, 2014 — Marketing
43
Monstrous Candy Packaging
This Candy Packaging Design is Filled with Tricks and Treats
42
Candy Stripe Snack Packaging
Noisette Cafe Branding Channels a French Boulangerie
41
Minimalist Iconic Candy Rebranding
Alyssa Phillips Does a Complete Packaging Redesign for M&Ms
40
Colorful Cutout Candy Branding
Cacao Monkey Packaging is Delectably Designed
39
Animated Bovine Branding
Dynamic Chilly Moo Packaging Promotes the Delectable Qualities of Dairy
38
Enchanting Nautical Branding
Lifeboats Packaging Embodies a Sweet Seaside Aesthetic
37
Candy Personality Packaging
No Two Coca Luxury Chocolates Taste the Same
36
Bright Burlap Candy Branding
Yummy Earth Packaging Embraces a More Organic Materiality
35
Deco Diamond Branding
Rock Candy Packaging Becomes a Precious Stone with a Contemporary Edge
34
Circus-Themed Candy Packaging
The Packaging for Mr. Big Tops Candy was Created by Company P4Ck
33
Adorably Packaged Sweets
Omnom Handmade Chocolate Features Enticing Flavors like Burned Sugar
32
Fashionable Candy Bars
Skinny Chocolates Are Dressed in Stylish Sketches to Appeal to Modern Women
31
Spectral Snack Branding
Popico Popcorn Packaging Uses the Vibrant Edibles to Enhance the Design
30
Bear-Faced Candy Branding
Panda Liquorice Packaging Has a Combined Cute and Minimalist Appeal
29
Affection-Infused Packaging
Sweeten the Deal with Taste of Love Donuts
28
Savory Confectionery Packaging
The Bermellon Mexican Candy Branding Denotes Premium Quality
27
Candy Stripe Packaging
Delectable Red and White Nolitan Hotel Branding by Marque Creative
26
Christmas Edition Gummy Bears
These Haribo Christmas Gummy Bears Are Delightfully Festive
25
Pretty Polka-Dot Packaging
Dilo Bonito Gifts are Delivered with Patterns of Monochromatic Spots
24
Open-Mouthed Candy Packaging
YUM Factory by Bernelle Visser Uses Quirky Characters
23
Personified Candy Packaging
3D Printed PEZ Dispensers are Made by Scanning Real Faces
22
Fruity Candy Floss Containers
Flossy's Cotton Candy Packaging Shows Off Its Exotic Flavorings
21
Candy-Filled Portfolios
Adrian Meseck's Designer Portfolio Includes Seven Books & Wrapped Sweets
20
Nostalgic Snack Branding
Sweet Heaven Confectionery Calls on Nostalgia to Sell Their Sweets
19
Feminist Candy Packaging
This Fruene Chocolate Box Branding Highlights Inspiring Women in History
18
Mushroom-Shaped Sweets
This Delicately Crafted Candy Resembles Field Fungus
17
Coin-Topped Canisters
Penny's Sweets Packaging Refrences the Past Price of Candy
16
Candy Wrapper Cleansers
The Murphy and Daughters Soap Packaging Will Satisfy your Sweet Tooth
15
Artistic Candy Packaging
Bessermachen DesignStudio Makes Multiple Designs for Henrik Konnerup
14
Mood-Enhancing Branding
The Marx Design Promotional Gift Presents Uppers, Downers and Middlers
13
Antique Candy Containers
The Vintage Candy Tin by Leone & Amarelli is Super Sweet-Looking
12
Iconic Holiday Chocolate Concepts
This Concept for a Holiday Edition of the Wonka Bar is Genius
11
Calligraphic Candy Branding
Waitrose Christmas Packaging Prepares Delicious Graphic Design
10
Cheerful Candy Packaging
The American Folk Tale Collection for Dubble Bubble is Popping
9
Curious Confectionery Packaging
The Taste of Yellow Chocolate Bar is Consumer-Inspired & Vibrant
8
Moderation Candy Boxes
Smarties' New Candy Box Pacakging Encourages Smarter Eating
7
Sweet Striped Branding
Baru Packaging is Sugar-Coated with Scrumptious Swirls
6
Candy Banking Boxes
Ahli United Bank's Creative Candy Box Gets Kids Excited About Banking
5
Gender-Biased Cocoa Treats
The Cadbury Crispello Chocolate Bar Hopes to Boost The Company's Sales
4
Holiday Edition Candy Rings
This Christmas Ring Pop Pack Makes a Great Stocking Stuffer
3
Understated Treat Packaging
The Ithaca Coffee Company Unveils Delicious Candy Shop Wrappers
2
Diwali Candy Boxes
The Park Hotels' Diwali Gift for Guests Pays Tribute to the Hindu God Rama
1
Brown-Bagged Branding
The Kalorier Bag is Simple and Effective
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Candy Bar-Inspired Backpack Designs
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Gelatin Dessert Jelly Beans
JELL-O Jelly Beans Feature the Flavors of the Brand's Desserts
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
80s-Inspired Pet-Friendly Cereals
BARK Presents the Snack Pack of Colorful Cereal Boxes
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Romantic Chocolate Gift Guides
M&M's Launched its Annual Valentine's Day Gift Guide for 2023
Expansive Halloween Candy Collections
The Mars Wrigley 2023 Halloween Candies are Spooky
Comic Strip Milk Bottles
Seki Milk Created Artful Bottle Designs to Encourage Dairy Consumption
Gummy Candy-Inspired Eyewear
Gentle Monster Presents its Sweet New Jelly Collection
Vintage-Inspired Pet Cereals
BARK Launches a Collection of Dog Treats Inspired By Vintage Cereals
Pump-Up Plush Toys
Little Biggies' Patented Pump Packaging Provides a Unique Unboxing Experience
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Ready-to-Pour Tinned Spirits
Departed Spirits Disrupts the Category with Flask-Like Packaging
Dual-Flavor Marshmallow Candies
Swizzels Squashies Strawberry & Cream Updates a Classic Treat
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Gamified Cookie Packs
Oreo Pac-Man Cookies Come in Scan-to-Play Packaging
Luxury-Inspired Chocolate Campaigns
The Toblerone 'Never Square' Campaign Takes a Cheeky Approach
Organic Gradient Sunscreens
COOLA's Sunscreen Packaging Designs Convey Efficacy & Innovation
Decadent Ice Cream Launches
Mars Kicks Off 2023 With Three Delicious New Ice Cream Flavors
Edible Snack Skins
Foodberry Creates Edible, Plant-Based Coatings Inspired by Fruit Skins & Peels
Hollywood Candy Capsules
Sugarfina Celebrates Hollywood's Centennial with Candy Collection
Springtime Holiday Cereal Branding
Lucky Charms Limited-Edition Packaging is Here for Spring
Ice Cream-Inspired Candy Bars
These Nestlé Sharing Bags Come in Four Flavor Options
Proudly Paper Candy Packaging
Quality Street Paper Sharing Packs are Made with FSC-Certified Paper
Lollipop-Inspired Toothpastes
The Chupa Chups x Hismile Flavors Sweeten Daily Oral Care Rituals
Heart-Shaped Candy Kits
Heart-Shaped Gummy Lunchables are Coming for Valentine's Day 2023
Sharable Chocolate Packaging
Ferrero India Launches the New Pouch Packaging for Sharing Purposes
Crumb-Funneling Chip Packets
Hoeksche Chips' Packaging Prevents Wasted Potato Chip Pieces
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Tasty Themed Jelly Candies
Fruittella Curiosities Have All-Natural Recipes
Nostalgic Cosmetic Cases
Caboodles x Taste Beauty x Hershey's Collaborated on a Beauty Organizer
Mono-Material Chocolate Packaging
SNICKERS® Launched a Dark Chocolate Cereal Bar in New Packaging
Chewy Egg-Packaged Easter Candies
HI-CHEW Bites Easter Eggs Hide Two Bags of Treats Inside
Gut-Friendly Candy Products
Savvy Sweets Comes in Four Delicious and Familiar Varieties
Paper-Based Chocolate Packaging
Mars Swaps Out its Plastic Wrappers for Paper in a Tesco Trial
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Gifting-Focused Travel Chocolate Products
Ferrero Travel Market Has Shown Off New Treats
Artisan-Inspired Private Label Chocolates
These Tesco Chocolate Bars Come in 10 Varieties
Rebranded Spicy Chip Brands
Frito-Lay Announced it is Reviving Flamin' Hot as its Own Brand
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Bbrand Identity
Plant-Inspired Coffee Packaging
This L’OR Coffee Packaging Comes in Several Styles
3D-Printed Valentine's Day Chocolates
Sugar Lab Debuts Two Types of Valentine's Day Bonbons
Superhero Snack Cake Packaging
TheTastykake Spider-Man: Across the Spider-Verse Packaging is Sweet
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Japanese Landscape Soda Packaging
Coca-Cola Unveils the Slim Bottle Japanese Pattern Design
Sour Easter Snack Boxes
The Cadbury Dairy Milk & Sour Patch Kids is Sweet and Tart
Next-Generation Soda Branding
The New Pepsi Logo Showcases a Bold Typeface and Elevated Aesthetics
Candy-Filled Egg-Shaped Treats
These Cadbury Easter Eggs Come in Six Varieties
Crunchy Dessert-Flavored Candies
Skittles Desserts Capture the Tastes of Classic Treats
AI-Powered Gelato Packaging
Sweet Cheeks Partners with Bravo to Debut Gelatos with AI Packaging
Freezable Snack Boxes
PackIt Offers Its Freezable Snack Boxes in a Variety of Patterns
Peanut-Shaped Chocolate Treats
Reese's Has Launched a New Peanut Butter Cup Shape at Retailers
Flavor-Packed Candy Products
Mentos Discovery Has 14 Flavors in Each Pack and are Vegan-Friendly
Recycled Snack Chip Packaging
Tyrells is Introducing New Recycled Plastic Packs
Oversized Textural Candy Products
Skittles Giants Gooey Have a Soft Filling Inside a Crunchy Shell
Biscuit Candy Bar Boxes
The Nestlé Big Biscuit Box is Packed with 69 Assorted Candy Bars
Laser-Engraved Chocolate Bars
Cadbury Created Dairy Milk Bars with Laser-Etching Technology
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Candy-Inspired Shoe Designs
The SB Dunk High "Sweet Tooth" by Nike is Playful and Colorful
Biodegradable Bubblegum Packages
Milliways Launches a New Biodegradable and Recyclable Box Design
Old-Fashioned Cartoon Cereal Tins
This Mickey Mouse-Themed Collector’s Metal Tin is Collectible
Branded Holiday Candy Collections
The Frankford Candy Holiday Collection is Packed with Options
Playful Baked Good Branding
Whaoo! Filled Crêpes Have Been Rebranded to Target Parents
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Customizable Halloween-Themed Treat Boxes
Halloween Sugarwish Boasts Customizable Gifting
Street Art-Style Gummy Packaging
These Jolly Rancher Gummies Packs Were Created with Local Artists
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Buildable Gummy Blocks
Amos 4D Gummy Blocks Come in a Resealable Bag for On-the-Go Play
Food-Themed Candy Products
The Kraft Heinz Gummy Snack Pack is Fruit-Flavored
All-Female Chocolate Packagings
The Latest M&M's Packaging Celebrates International Women's Day
Summertime Americana Chip Branding
The Pringles Fourth of July Branding is Patriotic
Paper-Packaged Popped Snacks
Snack A Jacks Multipacks are Ditching Virgin Plastic Material
Rebranded Snack Packaging
Graze Debuts a New Brand Identity for Easier Identification on Shelves
Low-Sugar Chocolate Cereal Bars
Mars China Debuted a Low-GI Snickers Bar with Flexible Packaging
Sharing-Focused Candy Products
These Mentos Sharing Bags Come in Two Options
Vintage-Style Candy Branding
Cadbury Yours for 200 Years Packaging Marks the Brand's Anniversary
Playful Valentine's Day Gifts
The Clever Candy 2024 Valentine’s Day Collection Has Been Unveiled
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Romantic Snack Cake Ranges
Little Debbie Valentine's Day Products Come in a Range of Options
Patriotic British Cereal Packaging
This Shredded Wheat Packaging Features the Union Jack
Themed Heart-Shaped Chips
Japanese Snack Brand Calbee Unviels its Valentine's Day Chips
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Colombian Chocolate Packaging
Cox & Co. Showcases the First Flow Wrap Chocolate Packaging
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Athlete-Celebrating Snack Packaging
This Cracker Jill Packaging Commemorates Women in Sports
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Nostalgic Bulk Candy Products
Clever Candy Powdered Candy Straws Come in a New 100-Count Bag
Spring Holiday Candy Gifts
These M&M's Spring Gifts Come in New and Returning Options
Shareable Travel Candy Pouches
Cloetta Releases Exclusive Sharing Bags for Travel Retail Customers
Expansive Valentine's Treat Ranges
The Mars Valentine's Day Products are Here for 2024
Employee-Designed Milk Cartons
EveryDay Milk Shares Artwork by the Town and Country Markets Team
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
Expansive Seasonal Confectionery Collections
The Nestlé Christmas 2023 Range Has New and Old Faves
CBD Packaging Boxes
These Custom CBD Boxes Enhance the Customer Experience
Playful Coffee Packaging
Sunday Coffee Project's Packaging is Inspired by Cereal Boxes
Gilded Confectionery Product Ranges
Nestlé The Golden Collection Has Several Options
Revised QSR Packaging Policies
YUM Brands Unveils a New Packaging Policy for its Restaurants
Low-Cost Halloween Candies
The Swizzels Halloween Range Includes Three Options
Macaroni-Themed Gummy Candies
Kraft Mac Has Just Launched Some Unexpected Halloween Gummy Candies
Confectionary Graffiti Murals
The Jolly Rancher Gummies with Vibrant Street Art Designs Debuted
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
High-Quality Chocolatey Marshmallow Treats
Mallow & Marsh Products Boast a Permissible Profile
Intensely Flavored Candy Straws
Clever Candy Powder Straws Offer a New Take on a Classic
Refreshing Chewable Mint Candies
Fox's Chewy Mints Offer an Alternative to Hard Candies and Gum
Cheeky Chocolate Campaigns
The Cadbury Creme Egg How Do You Eat Yours? Campaign Updates a Classic
Easy-Open Snack Pouches
Walki's Pouch Concept Supports Controlled Tearing & Reduces Breaking
Celebratory Seasonal Chocolate Products
Hershey Seasonal Treats are for Valentine's and Easter
Eco-Friendly Breakfast Product Packaging
Amcor and Tyson Have Partnered for Sustainable Packaging
Freshness-Enhancing Packaging Films
This Lidding Film is Being Introduced with the Crocchi Product
Year-Round Gummy Candy Gifts
The HARIBO Box of Happy Gifting Option Has Several Sweets Inside
Fiber-Based Meat Packaging
This Chilled Meat Packaging Reduces Plastic by 90%
Salad Dressing Cotton Candies
Chocolate Storybook Ranch Cotton Candy is Cool, Sweet and Tangy
Eye-Catching Fruit Cups
This Dole Sunshine Company Packaging Highlights Bright Colors
Re-Designed Holiday Tins
NEOM's Re-Imagined Packaging Boasts Quality and Style
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Miniaturized Multicolored Candy Products
Skittles Littles Will Come in Two Packaging Options
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Hollywood-Themed Candy Collections
Sugafina x Hollywood Celebrates 100 Years of the Hollywood Sign
Romantic Specialty Candy Gifts
These Chocolove Valentine's Day Treats Celebrate the Day of Love
Barbecue-Themed Candy Products
Kraft Heinz and Frankford Candy Partnered for Halloween Candies
Efficiency-Optimized Snack Packaging
This Kellanova Snack Packaging Has Reduced Plastic
Expansive Vegan Candy Campaigns
This Swizzels Campaign Encourages Retailers to Stock Up
Austria-Inspired Snack Boxes
Universal Yums Boast Snack Adventures from Around the World
Romantic Cartoon Character Candies
Snoopy & Friends Hershey's Kisses are Arriving for Valentine's
Sugar-Free Classic Candy Products
Gerrit J. Verburg Co. Has Announced Four Nostalgic Chewing Gums
Gifting-Ready Candy Tubs
Swizzels Gift Drums Come in a Variety of Flavors
Confectionary Candy Debuts
Hancocks Debuts a Series of Candies for the Autumn Season
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Martini-Inspired Candies
The Sugarfina x Chopin Collection Shares Cocktail-Themed Sweets
Festive Marshmallow Candy Products
These Peeps Holiday Products Come in Seven Options
Legacy Brand Holiday Candies
The Hilco 2023 Holiday Collection Has New and Classic Flavors
Revamped Honey-Focused Brands
Honibe® Announces a New Brand Revamp for its Product Portfolio
Springtime-Themed Snack Cakes
The Tastykake Easter Packaging Encourages Gifting
Branding Trivia Games
Decode the Identity is a Playful Homage to Iconic Brands
Convenient Grab-and-Go Candy Cups
The New Bonds Shaker Cups Include a Number of Favorites
Curated Candy Gift Boxes
The Sugar Plum Chocolate Wonderful Winter Chocolate Collection is Tasty
Mini Baked Good Snacks
Entenmann's Baker’s Delights is Now a Permanent Part of the Range