A fun holiday-inspired extension of a staple gummy candy brand, these Haribo Christmas gummy bears are nostalgic as much as they are festive. Without the use of much more than a seasonal color scheme, Haribo is able to position their feature product as a stocking stuffer essential. A great addition to a holiday party candy buffet, these yummy holiday candies are also a step up from the old fashioned mix that often go unclaimed.
Since Christmas involves imagery that resonates with the majority of consumers (whether they celebrate the holiday or not), the product is automatically linked to familiar stories that serve a higher symbolic purpose. Given that most people see the season as a time to forget diets and calorie counting, the sweet gummy candies are a no-brainer when considering indulgent sweets.