These awe-inspiring marketing innovations range from social media vending machines to branded Instagram campaigns that are executed on an urban rooftop. As millennial consumers grow more fond of experiential marketing, major and independent brands are no longer resorting to traditional commercials, billboards and promotional events but are instead aiming to outdo one another in the awe-inspiring marketing front.
Standouts include Veuve Cliquot, the luxury champagne brand that is no stranger to experiential marketing. Some of its most memorable experiences include a mobile champagne bar, equipped with a celebrity chef and catered food pairings as well as a week-long lifestyle and food event that showcased urban restaurant menus in a new light.
When looking at the modern billboard, socially conscious or social media savvy messaging is key when appealing to elusive audiences. Whether appealing to tech-conscious consumers -- think Topshop's twitter-powered pop-up and art installation -- or targeting one's emotions -- Women's Aid's domestic abuse billboard heals a woman's bruises in real time -- major brands and organizations are connecting with audience through awe-inspiring and interactive methods.
50 Awe-Inspiring Marketing Innovations
50
Experiential Breakfast Pop-Ups
Dorset Cereals Brand Launched a Breakfast Lodge Activation
49
Mobile Bus Boutiques
The Kenzo Fashion Bus Offers Designer Style On the Go
48
Beer-Dispensing Billboards
Carlsberg's Free Beer Billboard Serves Samples on Tap
47
Branded Festival Pop-Up Motels
Fosters and Airbnb Created a Pop-up Motel at Finland's Provinssi
46
Floating Fitness Studios
The Nike Crystal Coliseum was a Pop-Up for Training Classes
45
Floating Market Soda Pop-Ups
The Schweppes Floating Market Has Set Its Sails in Australia
44
Secretive Smart Billboards
Grocery Store Don Giulio Salumeria is Running a Hidden Ad Campaign
43
Mobile Champagne Bars
Veuve Clicquot's Pop-Up Bar Concept Offers Luxury On the Go
42
Contagious Yawning Billboards
Cafe Pele's Interactive Ad Reminds People of Their Need for Caffiene
41
Workout-Advertising Robots
Nike's Billboard is Supported by a Robot Constantly Doing Chin-Ups
40
Custom Doll Catwalks
This Barbie Styled by Me Interactive Experience is Fully Immersive
39
Bus Shelter Jazz Clubs
This Bus Stop in Pittsburgh Was Transformed into a Tiny Concert Hall
38
Social Media Vending Machines
IHeartRadio's Kiosk Turns Instagram Posts into Free Merchandise
37
Pop-Up Eco-Energy Labs
The Shell Eco-Marathon Experience Took Place in Rotterdam
36
Homeless Billboard Beds
These Foam Adverts Double as Beds for Homeless Laborers in Pakistan
35
Colorful Champagne Parties
The Exclusive Toronto-Based 'Yelloweek' Event Honors Veuve Clicquot
34
Real-Time Runway Billboards
Topshop's Fashion Billboard Ads Relay Popular Catwalk Looks
33
Supermarket Soda Challenges
The Sprite Street Challenge Took Place at Pakistan's Dolmen Mall
32
Bruise-Healing Billboards
This Domestic Abuse Awareness Ad Has Onlookers Heal a Battered Woman
31
Social Fashion Shows
'The Social Catwalk' Topshop Runway Show Connects to Instagram & Facebook
30
Refined Cheese Pop-Ups
The Castello Pop-Up Stores Will Visit Europe, UK and the US
29
Grove-Inspired Yogurt Experiences
Onken Recently Held a Yogurt-Themed Fruit Grove Pop-Up in London
28
Airport Croquet Experiences
The Pimm's #CrazyCroquet Course is Located in Heathrow's Terminal 2
27
Twitter-Powered Shopping Cranes
The Topshop Playland Pop-Up Lets Visitors Pay with a Tweet
26
Experiential Pharmaceutical Ads
This Pop-Up Retail Display is Designed for the OPA
25
Champagne Bar Pop-Ups
Selfridges is Celebrating Champagne Week with a Pop-Up Champagne Tasting
24
City-Wide Sporting Events
This Party Celebrates the Formula One’s Only Night Race
23
Cobranded World Cup Pop-Ups
The Nike World Cup Pop-Up Shop Celebrates the Women's Tournament
22
Cheese-Sampling Photobooths
The Laughing Cow Has Embarked on a Tour Promoting a New Product
21
Comforting Tissue Stunts
Kleenex Employs Experiential Brand Marketing to Create Ease
20
Bathroom Retailer Pop-Ups
QLoo Launched a Clever Activation at the 2015 Wimbledon Championships
19
Interactive Drinking Ads
With a Smartphone and Shazam, People Can "Drink" These Coca-Cola Ads
18
Bouldering Billboards
Powerade's Public Rock Climbing Billboard Encourage Fitness on the Streets
17
Digitized Detergent Displays
This Woolite Retail Display Informs and Intrigues Consumers
16
Social Drink Billboards
This Real-Time Ad Shares Name Facts When You Send It a Tweet
15
Interactive Yodeling Billboards
This Tourism Marketing Stunt Has People Yodel for a Trip
14
Sweat-Activated Drink Dispensers
Gatorade's Drink Vending Machine Only Serves People Who Sweat
13
Rooftop Instagram Stunts
This Nordstrom Instagram Campaign Takes Marketing to New Heights
12
Moving Thread Billboards
This Machine Recreates Instagram Photos Using Seven Miles of Thread
11
Pet Adoption Beacon Ads
The Adoption Campaign Uses Location-Based Tech to Increase Awareness
10
Social Media Candy Machines
Grey Istanbul's Vending Machines Imagine How Instagram Filters Taste
9
Self-Regenerating Advertisements
This Smart Poster Uses AI to Be the Best Version of Itself
8
Ice Cream-Dispensing Billboards
The Heat Reactive McDonald's Ad Gave 100 Customers a Free McFlurry
7
Live Prison Billboards
Netflix' Orange is the New Black Turns a Building Facade into a Prison
6
Compelling Donation Posters
Public Transport Victora Urges Commuters to Donate to the Homeless
5
Two-Sided Storytelling Ads
Cornetto's Interactive YouTube Video Tells 'Two Sides' of a Story
4
Experiental Tourist Ads
Heineken's Latest 'Cities of the World' Ad Encourages Tourists to See More
3
Audible Travel Billboards
Thalys' 'Sounds of the City' Encourages Travel by Engaging the Senses
2
Helpful Parking Billboards
Fiat's Interactive Billboard Delivers Parking Assistance
1
Action Film Music Videos
Taylor Swift's 'Bad Blood' Video is Inspired by Iconic Action Films
Related Ideas
Branded Experiential Pop-Up Bars
This Fun Pimm's Pop-up Teapot Bar Was at Wimbledon 2015
Experiential Breakfast Pop-Ups
Dorset Cereals Brand Launched a Breakfast Lodge Activation
VR Real Estate Tours
Harrods Estates Provided Comprehensive Tours of London Apartments
Urban Water Slide Events
Lipton Ice Tea Recently Created a 100-Meter-Long 'Rise & Slide'
Monochromatic Sneakers
The Nike WMNS Air Max 1 Ultra Moire Black Boasts a Toned-Down Colorway
Touchscreen Sampling Bars
Beam Suntory's Interactive Booth Offers Bourbon Tasting at the Airport
Ice Cream Bar Pop-Ups
Magnum's London Pleasure Store Lets You Customize Your Own Dessert
Disney Princess Jailbirds
The Orange is the New Black Disney Mashup is Revealing
Baby Food Brand Activations
Ella's Kitchen Hosted a Pop-up Event Featuring 150 Baby Consumers
Pop-Up Homeless Shelters
These Activists Created a Cozy Bedroom Set for the Homeless
Luxe Sparkling Water Popups
Osheaga's Perrier Greenhouse Introduces an Escape within an Escape
Opulent Champagne Eatery Pop-Ups
Krug Champagne Created an Upscale Fish & Chips Pop-Up for London
Floating Fitness Studios
The Nike Crystal Coliseum was a Pop-Up for Training Classes
Rainbow Running Shoes
The Nike Flyknit Racer Multicolor 2.0 is Sleek, Fast and Colorful
Glamorous Beauty Pop-Ups
Benefit Recently Held a 1950s-Inspired Pop-Up Beauty and Cocktail Bar
Enchanting Garden Pop-Ups
The Comfort Intense Garden Showcases the Brand's New Fragrances
Mash-up Basketball Sneakers
The Nike 'KD7 What The' Merges Together 18 Different Shoe Designs
Custom Dessert Campaigns
Talenti Uses Social Media to Match People to Favorite Ice Cream Flavors
Customized Coloring Luggage
These Luggage Pieces Allow Consumers to Track Their Travels in Color
Upscale Water Brand Pop-Ups
The Evian Pop-Up Experience Opened Ahead of Wimbledon 2015
Interactive Electronics Shops
The littleBits Pop-Up Store is Part Retail Space and Part Laboratory
Savory Cocktail Pop-Up Bars
Crackers Brand Jacob's Hosted a Snacktail Bar in London's Soho
Pop-Up Salad Bars
Subway's Outdoor Salad Bar Encourages Healthy Eating on the Street
Whimsical Modern Art Parties
This Gala Fundraiser Showcased the Work of Influential Artists
Vibrant Pop-Up Vodka Bars
The Ciroc 'London Riviera' Pop-Up Will Be Open for Five Months
Multitool Travel Jackets
The BauBax Jacket Offers Fourteen Excellent Features For Travel
Shrouded Beer Brand Activations
Swedish Cider Brand Kopparberg Hosted a Floral-Infused Event
Temperature-Regulating Beer Coolers
This Instant Beer Chiller Can Hold Up to Six Drinks at a Time
Beacon-Powered Pop-Ups
Hudson's Bay Company's LXR & Co. Pop-Up Boasts Beacon Shopping Capabilities
Summery Pop-Up Shops
This Byrant Park Pop-Up Celebrates the Target x Lilly Pulitzer Collection
Emoji Drink-Ordering Bars
The Coconut Watering Hole Has People Order a Drink with Emojis
Pop-Up Eco-Energy Labs
The Shell Eco-Marathon Experience Took Place in Rotterdam
Homeless Billboard Beds
These Foam Adverts Double as Beds for Homeless Laborers in Pakistan
Colorfully Queer Photoshoots
The 'Radical Queer' Series Captures the Beauty of Being Different
Branded Backyard Beer Tournaments
The Coors Light Games is a Two-Day Ultimate Party Experience
Children's Magazine Pop-ups
The ANNIVERSARY MiLK Pop-up Shop is Designed for Kids
Colorful Champagne Parties
The Exclusive Toronto-Based 'Yelloweek' Event Honors Veuve Clicquot
Responsive Cushioning Sneakers
The Nike Air Zoom Collection Boasts the Brand's Fastest Tech Yet
Gourmet Movie Theater Menus
The EuropaCorp First Class Cinema Serves Caviar and Champagne
Space-Maximizing Homeless Shelters
These Temporary Pods Turn Unused Wall Space into Homes
Customizable Sneaker Kits
LOOP Provides Colorful Laces for Creating Custom Sneakers
Mobile Homeless Shelters
The State of Hawaii is Turning Retired City Buses into Working Shelters
Photo-Based Retail Platforms
This Online Clothing Retailer is Using Snapchat to Sell Its Products
Adventure-Logging Notebooks
The Adventure Log Notebook is Targeted Towards Outdoorsy Note-Keepers
Upscale Fast Food Pop-ups
McDonald’s is Set to Launch an Exclusive Pop-up Restaurant in Japan
Romantic Subaquatic Dining
The Per Aquum Niyama Maldives Underwater Restaurant has Stunning Views
Digitally Connected Champagne Bottles
This High-Tech Champagne Can Trigger Audio & Visual Effects
Hip-Hop Soda Labels
These Limited-Edition Sprite Cans Will Feature Hip-Hop Lyrics
Grove-Inspired Yogurt Experiences
Onken Recently Held a Yogurt-Themed Fruit Grove Pop-Up in London
Airport Croquet Experiences
The Pimm's #CrazyCroquet Course is Located in Heathrow's Terminal 2
Virtual Reality Flavor Journeys
The Boursin Sensorium is a VR-Powered 3D Exploration of Cheese
Tennis-Themed Beverage Branding
Champagne Lanson's Neoprene Bottle Sleeves Celebrate Wimbledon
Awareness-Raising Street Graphs
Urban Fixtures are Transformed to Depict London's Housing Crisis
Pop-Up Bloody Mary Bars
Vodka Brand Ketel One is Hosting a Summertime Pop-Up Bar in London
Luxury Lifestyle Blog Pop-Ups
The Goop Pop-up Shop in Chicago is a Typically Gwyneth Affair
Dry Shampoo Pop-Up Salons
The Batiste Stylist Pop-Up Offered Free Hairstyling at a London Mall
Father-Favored Company Lists
This Infographic Highlights the Top 10 Brands for Father's Day Gifts
Handmade Conservation Ads
The 'Use Only What You Need' Water Campaign Uses Hand-Crafted Ads
Simple Milk Carton Branding
Nutrilait Boasts a New Dynamic Visual Branding Scheme by TAXI
Branded Pop-Up Skate Parks
Streetwear Brand Surf Liquor is Behind This Pop-Up Shop and Skate Park
Champagne Bar Pop-Ups
Selfridges is Celebrating Champagne Week with a Pop-Up Champagne Tasting
Fruit Currency Bars
The 'Orange Amnesty' Pop-Up Bar by Aperol Spritz Accepts Oranges as Payment
Cobranded World Cup Pop-Ups
The Nike World Cup Pop-Up Shop Celebrates the Women's Tournament
Bar-Locating Billboards
The 'Pimm's Live' Drink Ads Direct People to the Nearest Pub
Complementary Cooking Academies
The Tesco Flame Academy Sets Up Shop in Store Parking Lots
Cheese-Sampling Photobooths
The Laughing Cow Has Embarked on a Tour Promoting a New Product
Bathroom Retailer Pop-Ups
QLoo Launched a Clever Activation at the 2015 Wimbledon Championships
Virtual Flower Shops
This Online Retailer is Changing the Way Consumers Buy Flowers
Inflight Champagne Dinners
Emirates' Inflight Menu Pairs Decadent Dom Perignon with Gourmet Food
Interactive Drinking Ads
With a Smartphone and Shazam, People Can "Drink" These Coca-Cola Ads
Private Plane Platforms
This Service Makes It Easy to Charter a Private Aircraft in Minutes
Gourmet Chip Trucks
This Aviation-Themed London Food Truck Serves Nothing but Fresh French Fries
Meaningful Adventure Campaigns
CLIF's #MeetTheMoment Engaged Outdoor Enthusiasts on Social Media
Charity Fundraising Apps
The 'WeShelter' App Sends Corporate Funds to Local Homeless Organizations
Tiny Movie Tickets
People Who Found These Small Tickets Were Treated to a Free Ant-Man Screening
Seasonal Pop-Up Bars
Venturo's Weekend Summer Bar Serves Refreshing Custom Cocktails
Social Drink Billboards
This Real-Time Ad Shares Name Facts When You Send It a Tweet
Child Abuse Prevention Ads
These Child-Like 'Shaken Up?' Ads Appeal to Children's Vulnerability
Foodie-Focused Social Networks
Loblaws' President's Choice Discoveries Platform Stuns Food Fans
Moving Thread Billboards
This Machine Recreates Instagram Photos Using Seven Miles of Thread
Self-Regenerating Advertisements
This Smart Poster Uses AI to Be the Best Version of Itself
Eco-Friendly Sewing Camps
This Non-Profit Camp Teaches Children About Sewing and Fashion Basics
Ice Cream-Dispensing Billboards
The Heat Reactive McDonald's Ad Gave 100 Customers a Free McFlurry
Futuristic Froyo Shops
Camden's Samba Swirl Location Features LED Mood Lighting
Sparkling Sorbet Recipes
Tasty Yummies's Homemade Sorbet is Made with Prosecco and Fresh Grapes
Compelling Donation Posters
Public Transport Victora Urges Commuters to Donate to the Homeless
Social Media-Free Parties
This Glamorous Event Banned All Forms of Social Media
Hipster Heritage Pop-Ups
Hudson's Bay Company's Drake General Store Pop-Ups Target Young Consumers
Latina Lifestyle Platforms
Vivala is a Mobile-First Community and Publication for Latina Women
Digital Wine Chillers
This Waring Pro Wine Chiller/Warmer Keeps Wine at the Perfect Temperature
Domino Effect Cancer Ads
These Ads Use Dominoes to Raise Awareness of the Rapid Spread of Cancer
Vegan Cheese Shops
Vtopia Artisan Cheese Sells Only Plant-Based, Cruelty-Free Products
Self-Expressing Music Parties
The Lost Paradise Event Sulates the New Year with an Indie Festival
Gender Fluidity Films
Ruby Rose Shares Her Experience of Gender Identity in a Beautiful Short
Fitness-Celebrating Stores
Spencer O'Brien Helps Open the Nike Women Concept Store in Toronto
Wearable-Powered Tennis Data
The Feel Wimbledon Experience Measures Biometrics at Centre Court
Social Trip Organizers
The Social Travel Makes It Easy for Users to Meet Facebook Friends
Charitable Food Campaigns
The Latest Walmart Social Media Campaign Raises Funds for Food Banks
Coconut Mango Coleslaws
This Thai Slaw Recipe is a Yummy Side Dish at Any Barbecue This Summer
Single-Serve Picnic Cocktails
This DIY French 75 Recipe is a Light Refreshing Summer Sipper
Jacket Shopping Quizzes
The Arc’teryx Shell Finder Helps Consumers Buy a Jacket Through a Quiz
Fake Caviar-Creating Devices
This Handheld Kitchen Aid Converts Any Liquid into Caviar-Like Pearls
Special Olympic Anthems
Coca-Cola Created a Special Olympics Anthem Called 'Reach Up'
Social Media Bookstores
Indigo's 'Like2Buy' Allows Consumers to Shop Through Instagram
Galactic Sci-Fi Drones
This Flying R2-D2 Took Flight During a Comic-Con Drone Stunt
Livestreaming Flight Campaigns
Turkish Airlines Makes Everyone a Passenger with Periscope
Nature-Mimicking Billboards
Brian Kane Made These Nature Billboards to Reduce Driver Distractions
Ironic Miniature Billboards
These Tiny Billboards Created by BBH Interns Promote Big Messages
Simulated Space Surgeries
These Simulated Procedures Mimic the Prospect of Surgery in Space