Last night -- ahead of the 2015 Billboard Music Awards -- singer/songwriter Taylor Swift premiered her latest music video 'Bad Blood.' This action-packed video features her star-studded circle as well as scenes inspired by popular action films.
From the first scene viewers are introduced to just how action filled the video is. Swift is seen in a violent scuffle with one her co-stars Selena Gomez. Later on it is reveled that this video mirrors such action films as Sin City, Sucker Punch, Tron and The Fifth Element.
Along with Selena Gomez, 'Bad Blood' also stars models Gigi Hadid and Cara Delevingne, along with actress Lena Dunham and Mariska Hargitay, as well as singers Zenday and Ellie Goulding.
Key Themes Behind This Trend
- Action-film-inspired Music Videos
- The success of Taylor Swift's 'Bad Blood' video indicates a trend towards using popular action film themes in music videos, creating a new category of high-budget, high-impact video marketing tools.
- Celebrity Star-studded Music Videos
- Taylor Swift's video featured a plethora of A-list celebrities, indicating a trend towards creating high-budget music videos that generate buzz by featuring popular stars.
- Cross-collaborative Music Videos
- The use of multiple celebrities and models in 'Bad Blood' shows a trend towards cross-promoting different celebrity brands in order to harness their combined marketing power.
Where This Applies
- Music Industry
- Musicians can leverage the trend of action-film-inspired music videos to create high-impact, high-budget music videos to promote their music.
- Entertainment Industry
- The use of A-list celebrities in music videos shows an opportunity for cross-industry collaboration between musicians and actors, models, and other media figures.
- Marketing Industry
- High-budget music videos featuring celebrities provide a unique marketing opportunity for both the celebrity and the product being promoted.
