These August 2016 sports trends range from VR swimming lessons to female-empowering athlete ads that dispel common stereotypes related to women in sports. In addition to inspiring commercials and charitable sports brand initiatives, other standouts include art exhibitions that pay tribute to the history of basketball. Furthermore, the month's niche textile innovations are aiming to change the way sportswear is crafted and are also promoting sustainability.
Notable examples like recycled condom sportswear are environmentally conscious while boosting a wearer's level of performance while others -- like Nike's flexible and supportive sports bras -- are available in 29 inclusive sizes.
Additional August 2016 sports trends include affordable fitness tracker wearables and titanium running knives that are designed for those seeking a versatile tool while navigating the great outdoors.
Top 70 Sports Trends in August
69
Redesigned Snorkeling Masks
These Snorkeling Masks Make Practice Much Easier
68
Titanium Running Knives
The TRAK Was Made to Improve Female Running Safety
67
Connected Cycling Devices
'Beakor' Brings the Internet of Things to Urban Cyclists
66
Affordable Fitness Trackers
The Garmin Vívofit Fitness Band is Simple, Long-Lasting and Motivating
65
Bespoke Fitness Equipment
PENT. Creates Luxury Fitness Ware That Beautifies Gyms
64
Tree-Preserving Bike Racks
These Multi-Use Racks Help in Fighting the Mountain Pine Beetle Problem
63
Resuscitated Running Shoes
These Nike Running Shoes Revisit Classic Sportswear Constructions
62
Two-In-One Sports Bottles
Duothirst is the First Reusable Bottle That Can Hold Two Drinks At Once
61
Expansive Folding Canoes
The Onak Canoe Offers Room For Three People Plus Their Gear
60
Sprinter-Made Athletic Shoes
Olympian Allyson Felix Had a Hand Creating a Special Nike Design
59
Turbocharged Racing Drones
The Falcon FPV300 Helps You Stay Ahead Of the Competition
58
Multisport GPS Watches
The Suunto Spartan Ultra Watch is Designed For Versatile Athletes
57
Spontaneous Soda Ads
Coca-Cola's Ad With Jordan Spieth Takes a Creative Turn
56
Travel-Friendly Sportswear
Kim Jones Collaborated with Nike for a Line Designed for Rio Athletes
55
Spectacular Soccer Apparel
The New Liverpool Home Kit Promises Optimum Performance and Style
54
Supportive Sports Bras
The New Nike Pro Bra Collection is Suitable For Every Body Type
53
Cut-Out Pilates Socks
These Gripped Socks Have a Fashionable and Athletically Inclined Design
52
Snazzy Soccer Apparel
The New Barcelona Away Kit Features Flashy Shades Of Purple and Pink
51
Refreshed Signature Shoes
The Kevin Durant Signature Shoe Celebrates the Player's New Team
50
Multipurpose Life Vests
This Water Sport Equipment Allows for More Movement and Functionality
49
Color-Coded Soccer Posters
Sean Ford Recreated the UEFA Euro Teams with Simplistic Graphic Designs
48
Olympian Volleyball Uniforms
Lululemon Created Clothing for Athletes at the Rio Summer Olympics
47
Tennis Ball Speakers
HearO Gives Championship Tennis Balls New Life as Portable Audio Players
46
Lightweight Ventilated Shoes
This Lightweight Shoe Blends Flyknit Construction With Air Max Design
45
Olympic-Inspired Sports Shops
This Sports Pop-Up Shop is an Extension of a Museum Exhibition
44
Modest Muslim Sportswear
The Gerak Plus Label Offers Modest Apparel for Active Muslim Women
43
Record-Breaking Fitness Classes
Müllerlight Created the World's Largest Exercise Ball Workout
42
Athletic Female Empowerment Ads
Nike's New Ad Features an All-Female Cast of Indian Athletes
41
Olympian VR Experiences
Samsung Users Will Be Able to See the Olympics in Virtual Reality
40
Aerodynamic Cycling Bodysuits
3D Printing and Wind Tunnel Technology Was Used for This Bodysuit
39
Magisterial Soccer Shoes
This New Nike Magista Soccer Shoe Promises Next-Level Performance
38
360-Degree Baseball Replays
The MLB is Bringing Immersive Replays to Its All-Star Game
37
Waterproof MP3 Players
Pyle Audio Created a Durable MP3 Player for Outdoor Sports
36
Ceremonial Athletic Jackets
These Nike Team Jackets Are Designed For Medal-Receiving Olympians
35
Performance-Boosting Baseball Cleats
The Nike Zoom Trout 3 Shoes Maximize Baseball Performance
34
VR Swimming Lessons
Children Can Overcome Their Fear of Water with This New Program
33
Hockey Stick Bottle Openers
This Sport Bottle Opener is Made from the End of Real Hockey Sticks
32
Gamified Anime Marathons
Runners Can Play 'Pokémon Go' at Virgin Active's 'Pokérun'
31
Basketball-Inspired Exhibitions
This Nike Exhibition is Inspired by Kevin Durant
30
Spiked Sprinting Shoes
These Nike Shoes Are Designed For Jamaica's Shelly-Ann Fraser-Pryce
29
Condom-Made Sportswear
SKYN Condoms and Sid Lee Used Condom Material to Develop a Jumpsuit
28
Wooden Slab Longboards
This Wood Longboard Series Makes Transportation Much More Unique
27
Modular Skateboard Accessories
The R Kit Electric Drive Boosts Your Skateboard's Power
26
Patriotic Beach Parties
Canadian Olympians are Celebrating Canada Day with a Beach Party
25
Rugged Mobility Scooters
The Boomer Beast Helps Users With Mobility Issues to Embrace the Outdoors
24
Virtual Tennis Experiences
Jaguar Introduced a #FeelWimbledon Virtual Reality Experience
23
Olympic-Inspired Watch Bands
Apple Released National Flag Watch Bands, But Only In Rio
22
Professional Sports Partnerships
The NBA and Tissot Partnerd to Create a New Shot Clock
21
Basketball Star Letters
LA Lakers' Kobe Bryant Writes a Letter to His Younger Self
20
Automated Wheelchair Training Systems
BAE Systems' Novel Indoor System Helps Paralympians Train
19
Sports Coverage Collaborations
The NFL is Creating a Snapchat Discover Channel
18
Apologetic Basketball Ads
Canada Basketball Celebrated the Sport's Anniversary by Saying "Sorry"
17
Charitable Holiday Promotions
This Retailer's Holiday Deals Include In-Store and Online Plans
16
Drone-Filmed Free Climbs
These Daredevils Free Climbed the Eiffel Tower and Captured It with a UAV
15
Mobile Basketball Hoops
'Volksparking' Maximizes Space for Playing Basketball in the City
14
Social Golf Apps
The Buddie Golf App Helps You Build Friendships Over Golf
13
Trans-Positive Sports Collections
H & M Released a Video for Its 'Every Victory' Collection
12
Imperfect Athlete Commercials
Ronda Rousey is the Star of the #NeverPerfect Reebok Campaign
11
Terrain-Analyzing Golf Putters
DT's 'Smart Putter' Aims to Make Perfecting Golfers' Putting Easier
10
Olympic-Inspired Sunglasses
Oakley's 'Green Fade Collection' is an Ode to the Rio Olympic Games
9
Dedicated Combat Sports Apps
This MMA App Offers Live Coverage and In-Depth Analysis
8
Chip-Embedded Footballs
These Smart Footballs Will Be Used for the NFL's 'Thursday Night Football'
7
Leisurely Sports Games
The VR 'Rec Room' Game is Part Chatroom and Part Online Multiplayer Game
6
Twitter Tennis Broadcasts
Twitter is Live Streaming Sports With its First-Ever Wimbeldon Coverage
5
Deep-Sea Dive Cameras
The 'Octospot' is a Camera Designed By Divers for Divers
4
Antimicrobial Rowing Suits
This Antimicrobial Suit Will Keep Olympians Safe From Contaminants
3
Charitable Marathon Sponsorships
The Great India Run's Apparel Needs Are Supported By Adidas
2
Sporty Promotional Cans
This Molson Coors Packaging Advertises the Coors Light Games
1
Annual Sports Holiday Campaigns
Foot Locker's Fourth 'Week of Greatness' Ads Featured Tracy Morgan
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Performance Swimwear Brands
Surface Athletic Launches Canada’s Boldest New Swimwear Brand
90s-Inspired Heritage Jerseys
adidas Unveils FIFA World Cup 26™ Away Kits
Athletic Recovery Wearables
Oura Ring 5 Athletes Kane and Rice Have Became Brand Ambassadors
Unapologetic Women-Centric Campaigns
O Positiv Health Hosted an Empowering Event in New York
Playful Sport-Centric Partnerships
NIKE x LEGO Group Announced a Multi-Year Partnership
Lunar Craft Fashion
adidas Lunar New Year 2026 Brings Chinese Craft into Modern Athletic Style
Surf-Inspired Pride Collections
Vans x Queer Surf Celebrate Surf Culture and Inclusivity
Coastal-Cool Apparel Collections
Alexis Ren x RVCA Partner to Launch a Swim and Sport Collection
Athletic Wear Collabs
NikeSKIMS Collection Launches with NikeSKIMS First Collection Campaign
Motorsport-Style Joint Apparel
Carnival x Toyota Gazoo Racing Injects Racing into Its Streetwear
Fitness-Informed High Fashion Editorials
The Balenciaga Pre-Fall 2026 Collection is Dynamic
Vintage-Inspired Summer Sneakers
Nike Presents a Light British Tan Air Max Muse Shoe
Model-Approved Sportswear Collections
Sporty & Rich X Irina Shayk Unveil Timeless Essentials
Heritage Sportswear Collections
Wales Bonner x adidas Fall 2025 Explores Sport Heritage and Craft
Star-Studded Brand Campaigns
'Play With Icons' is Redefining Lacoste’s Global Identity
Elevated Fall Tennis Fashion
The Y-3 FW25 Tennis Campaign Blends Performance with Bold Design
High-Fashion-Inspired Athletic Wear
Veronica Beard and HEAD Sportswear Collaborate on a New Line
Female-Athlete Hydration Initiatives
Gatorade x WNBA Enhance Hydration Awareness Among Athletes
Recycled Textile Soccer Kits
Nike's 2026 World Cup Kits are Made from 100% Recycled Textiles
Gen Z-Led Swimwear Campaigns
Pacsun Taps Gen Z Influencers for Spring/Summer 2026 Swimwear Capsule
Diversity-Celebrating Brand Campaigns
Champion Launches a Global ‘Champions for Champion’ Campaign
Animation-Branded Golf Collections
The 2026 Disney x Nike Golf Collection is Playful
Data-Driven Sports Culture Ads
Air Transat's OOH Campaign Compares and Contrasts Ticket Prices
Tennis Brand Global Campaigns
Lacoste Relaunched Its 'Life Is a Beautiful' Sport Campaign
Versatile Activewear Essentials
Under Armour Features Co-Ord Pieces for Functionality and Style
Dynamic Running-Focused Retail Concepts
Nordstrom Debuts Nike Running @ the Corner
Locker Room-Inspired Apparel Collections
Lacoste Explores Vulnerability and Victory for SS26
Tennis Tournament Capsule Collections
The Lululemon Indian Wells Apparel Range is Athlete-Approved
Immersive Soccer Hubs
adidas Unveiled its Toronto Brand Hub for the FIFA World Cup
Stylish Athlete-Informed Kits
lululemon Debuted the Canadian Athlete Kit for Milano Cortina 2026
Football Fashion Capsule
TOGA x Umbro Capsule Blends Tailoring with Performance Sportswear
Nautical-Inspired Sporty Swimwear Capsules
Knix Has Introduced Its Sporty Swim Collection
Elevated Classic Sneaker Silhouettes
Reebok Upgrades Three Classic, Fan-Favorite Footwear Styles
Tech Fashion Sport Campaigns
Athletic Intelligence is Here Debuts with Oakley Meta at Super Bowl
Wellness Athletic Campaigns
On Running's 'Soft Wins' Campaign Emphasizes Mental Performance
Activewear Colorway Expansions
Ten Thousand Drops Training Gear in a Fresh 'Salt' Colorway
National Team Kit Collections
Nike Unveils 2026 U.S. Soccer Kits
Sculpted Swim Drops
Knix Expanded Its Summer Swim Series with Weekly Launches
Cheeky Sports-Inspired Diaper Campaigns
Huggies Aligns Family Planning with a Major Sports Event
Sustainable High-End Swimwear Brands
Aventura Swimwear Blends High Style with Sustainability
Richly Toned Fall Apparel
The Psycho Bunny Fall 2025 Collection Boasts Florals
Varsity Influencer Teams
UNC Turns Student-Athletes Into Social Media Monetization Experts
Confidence-Inspiring Youth Beauty Campaigns
Dove Launches 'The Game is Ours' for FIFA World Cup
Sport-Friendly Smart Sunglasses
The Reebok Octane Smart Sunglasses are Powered by Lucyd
Comfortable Sporty Essentials
Aerie Launches a FIFA World Cup 2026™ Collection
Soccer-Centric Soda Spots
Pepsi's 'Refresh the Game' Campaign Brings Soccer Icons Together
Athlete-Backed Basketball Collections
Wilson Continues Its Collaboration with Caitlin Clark
Luxury Bold Underwear Styles
Calvin Klein's Unveils Their Autumn Campaign
Festive Athletic Editions
The Lululemon Lunar New Year 2026 Drops Three Lines for Celebration
Fashion Sports Partnerships
The Coach x WNBA Partnership Champions Style and Self-Expression
Athlete-Inspired Football Collections
Nike and Sam Kerr Launch a Signature Product Line
Technical Apparel Capsule
Mizuno for Margaret Howell Spring Summer 2026 Refines Performance Basics
Women-Focused Multi-Year Research Initiatives
Gatorade Announced the Body of Science Initiative
Sports AI Technology Partnerships
Accenture and the WTA Partnered to Modernize Women's Tennis Tech
Iconic Women-Inspired Fashion Capsules
Yoga Jeans Presents the MUSE Spring/Summer 2026 Collection
Athlete-Inspired LEGO Sets
LEGO Launches Collectible Football Sets with Messi and Ronaldo
Innovative Lightweight Activewear Brands
Elite Eleven Debuts the Performance-Driven & Stylish LUNA
Redefined Women's Sportswear
Under Armour Launched the 'Women’s Courtside Collection'
Next-Gen Athlete-Starring Ads
Nike Presents its Cinematic 'Why Do It?' Ad Campaign
Muted Sportswear Collections
Song for the Mute & adidas Originals 006 Reveals Retro-Inspired Gear
Retro Tennis Culture-Inspired Tracksuits
BOAST Calls Attention to the Tipped Warm-Up Jacket & Pant
Football Inspired Apparel
The Levi’s Ringer T-Shirt Collection Honors Countries Ahead of World Cup
Style-Minded Workout Equipment
The Nike Strength VOLT Collection Support Training Performance
Modern Low-Impact Swimwear
Vitamin A's Newest Swimwear Collection Reduces Environmental Impact
Resilient Collaboration Fashion Capsules
Converse and Daily Paper Launch Rise Through the Ropes
Multi-Year Footwear Partnerships
Nike and LEGO Team Up for a New Kid-Centric Collaboration
Consolidated Sports Innovation Engines
Nike is Focusing Its Innovation Efforts Across Its Brands
Game-Day Getup Sweepstakes
Ahead of the 2026 World Cup, Axe Wants to See Fans' Craziest Outfits
Sporty Luxe Fashion Capsules
The Balenciaga x NBA Drops Basketball-Themed Apparel and Accessories
Temperature-Regulating Sports Bras
Thirdlove's TempSync Active Supports Daily Activity & Movement
Reimagined Football Apparel
Off Season x NFL Unveil the 'NFL Ready-To-Wear' Collection
PE Kit Concepts
ASICS' Undropped Kit Was Developed to Keep Girls in Sports
Sport-Infused Shoe Capsules
June Ambrose x Naturalizer Fuses Fashion Aesthetics & Athletic Codes
Sports-Focused Smart Classes
Innovative Eyewear Debuts the Reebok Powered by Lucyd Smart Eyewear
Collaborative Summer Protective Fashion
BEAMS and Speedo Work on a Amphibious Collection
Sports Beauty Partnerships
Fenty Beauty Partners with WNBA’s New York Liberty in a Historic Deal
Olympian-Backed Livestream Events
Walmart Hosted Her Day Made Easy With Laurie Hernandez and P&G
Athlete-Led Marketing Strategies
Forta Cosmetics Uses Athlete Network to Launch Its Setting Spray
Irish Holiday-Themed Sportswear
Umbro Celebrated St. Patrick's Day with the 17-3 Capsule
Athlete-Backed Stigma-Addressing Campaigns
U by Kotex Partners with Anna Leigh Waters
Comprehensive Wellness-Celebrating Initatives
Live Love Spa Marks National Wellness Month
Joyful Sport Campaigns
Dove's Super Bowl Ad, The Game Is Ours, Celebrates Girls' Confidence
Minimal Court Collections
The adidas Fear of God Athletics FW25 Line Merges Sport & Simplicity
Athlete-Inspired Swimwear Campaigns
Kulani Kinis Debuts the Girls Who Go First with Zoë McDougall
Basketball Athlete-Backed Water Campaigns
Saratoga Spring Water Partners with Skylar Diggins
Women's Studio Activewear Drops
NikeSKIMS Launched Its Studio Stretch for Studio and Everyday Wear
Stylish Basketball Athlete Uniforms
The Toronto Tempo Reveals Its 2026 Athlete Uniforms
New Year Activewear Ranges
The H&M Move SculptMove Collection Embraces New Year Changes
Athleisure Line Launches
Fashion Nova’s “Performance in the City” Athleisure Collection
Creative Eerie-Themed Soccer Campaigns
Nike Football Reimagines Soccer with 'Scary Good'
Sportstyle Apparel Capsule
Mizuno Sportstyle Announces Its Inaugural SS26 Apparel Line
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Empowering Soccer-Themed Cultural Campaigns
LOTTO Launches the Legends Begin with LOTTO Campaign
Swimming-Focused Branding Initiatives
British Swim School Debuts Jump on It Campaign
Collective Viewing-Celebrating Ads
Hisense Debuts 'Innovating a Brighter Life' for FIFA 2026
Unique Leather Accessory Designs
Louis Vuitton Debuts the 'Monogram Sports Collection'
Female Athlete Wellness Programs
Muse Capital Launched Its Optima Program for Sports Performance
Drop-Culture Sport Campaigns
Easton and Dick's Launched Its Limited Edition Equipment Drop
Unique Co-Designed Capsules
Etsy Partners With WNBA Players for The 'Icon Collection'
Vintage-Style Athleisure Collections
Steinmann Brothers Launch NBA and Man City Lines
Elegant Sporty Swimwear
The Lacoste Swimwear Collection Features Vibrant Colors and Functionality
Empowered Athlete Campaigns
Nike's "Why Do It?" Reintroduces "Just Do It" to a New Generation
Football-Centric Hero Campaigns
Under Armour's 'We Are Football' Campaign Has a Star-Studded Cast
Sports-Inspired Beverage Collaborations
Kung Fu Tea and Red Bull Launch Soccer-Themed Bubble Tea
Soccer-Themed Entertainment Events
Sky Zone Turns Global Soccer Excitement into Active Play
Female Athlete-Fronted Luxury Campaigns
The Coach x WNBA Campaign Merges Fashion & Basketball
Holiday-Theme Footwear Capsules
Footwear Brand AUTRY Uses AI to Generate its Holiday Campaign
Sports Advertising Moments
Genius Sports Found Emotional Sports Moments Can Double Ad Recall
Cultural-Influence Fashion Capsules
Denim Tears Presents its 5th Quarter Collection
Athlete-Branded Outdoor Appliances
Ninja Launched a New Campaign For Upgraded Backyard Cooking
Dreamy Summer Swimwear Collections
TRIANGL's MIRAGE drop Brings Sun-Soaked Swimwear to August
Athlete Arrival Fashion Activations
ATP Introduces Athlete Arrivals to Spotlight Players Style
athlete development-focused partnerships
TrainingPeaks continues partnership with USA Cycling
Emerging Market Insights
Rising Trends Helps Discover Hidden Markets And Business Opportunities
Horror-Inspired Sports Campaigns
Nike Presents the Scary Good Campaign with Satire Themes
Football Series Capsules
Balenciaga's Football Series Adapts American-Football Elements to Fashion
Fitness Instructor-Inspired Sports Capsules
PUMA and Alex Toussaint Dropped 'Effortlessly Cool'
Sunrise Cold Plunge Experiences
Athleta Celebrated Women with the 'Wake the Water' Event
Sportwear Core Lines
The No Fear Sport Basics Line Introduces Everyday Athletic Essentials
Personalized Telehealth Service Platforms
Enhanced Reports Success of the Inaugural Enhanced Games
Trailblazing Golf Events
Starter Collaborates with 2025 Original Tee Golf Classic
Athlete Swimwear Knit Fusion
Tom Daley Swimwear Blends Knits with Sport-Ready Design
Shoppable Swimsuits
Sports Illustrated Launches Its Shoppable Swimsuits
Women-Focused Sports Stores
The Women’s Sports Store Can Be Accessed Digitally in the UK
Athlete Empowerment Programmes
Chanel Launches the CC League Programme for Athlete Development
Prideful Modernist Tech Collections
The Apple 2025 Pride Collection Marks Pride Month in Style
Gender Gap-Alleviating Grant Programs
VOICEINSPORT Initiated a New Multi-Year Grant Program
Athlete Commemorative Dolls
Venus Williams Barbie Celebrates Equality and Athletic Legacy
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Technical Swimwear Ranges
The Reebok Summer 2026 Men’s Swim Collection is Performance-Driven
Consumer Brand Launches
Labor Smart Announced Culturally-Driven Product Collaborations
Gender Gap-Addressing Basketball Initiatives
Shoot 360 Hosted HER Month in March
Expansive Month-Long Fashion Celebrations
Fashion Art Toronto Marks Its 20th Anniversary
British Autumn Campaigns
Burberry Debuted Its Soccer-Themed 'A Good Sport' Collection for Fall
Sports-Focused Diversity Initiatives
FC Barcelona Celebrates European Diversity Month
Youth Sport Programming Schedules
TAC Sports' Planned Activities Run from September to December
Prideful Wrestling Gear Lines
TNA Wrestling Introduces its New Pride Month Capsule
Educational Running-Focused Activations
The Running Event Opens a Call for Education Sessions
Football Star Capsule
Tru Kolors X AE Capsule Delivers Cozy Casual Pieces Inspired by Athleticism
Volleyball Loungewear Deals
SKIMS Joins LOVB to Outfit and Elevate Women’s Volleyball Athletes