From International Women's Day to the Parkland shootings, the April 2018 social good trends reveal that consumers are ready and willing to stand up and fight for what they believe in.
While many big brands were quick to celebrate International Women's Day, there were a number of grassroots projects that truly captured public attention. For instance, the design publication Dezeen launched a gender equality initiative called Move the Needle to advocate for greater representation of women in the architecture and design fields. Similarly, the entertainment company Mudpuppy created a set of Little Feminist playing cards to help educate children about great women throughout history.
Beyond gender issues, consumers also rallied around the issue of gun control in the wake of the Parkland shootings. One example from the April 2018 social good trends is a video game called Game For Our Lives, which was created by a team of artists and developers to raise awareness for the March For Our Lives.
Top 60 Social Good Ideas in April
From Feminist Playing Cards to Gun Control Video Games:
Katherine Pendrill — Apr 28, 2018 — Social Good
60
Empowering Female Logo Reworks
Creative Equals Gender Bend Famous Logos for Women's Day
59
Farewell Fashion Editorials
Vogue Highlights Christopher Bailey's Achievements with Burberry
58
Technological First Responder Jackets
The CHASE LifeTech FR was Designed by Nokia
57
Accessible Autonomous Vehicle Designs
Renault’s EZ-GO Concept Vehicle is Stylish and Accessible
56
Identity-Challenging Visual Campaigns
The 'Repicturing Homeless' Initiative is Community-Driven
55
Body-Positive Hairy Jewelry
Naama Agassi's Hairy Jewelry Seeks to Promote Female Empowerment
54
Women-Empowering Kid's Shirts
KIDBOX x TO THE MARKET's T-Shirt Celebrates Women's History Month
53
Feminist Barbie Doll Collections
Barbie Has Expanded Its Shero Collection to Feature 17 New Women
52
Social Change-Promoting Handbag Designs
Michele Pred's Latest Line Made It to the 2018 Oscars
51
Male-Led Menstruation Campaigns
Pink Parcel's 'I'm On' Campaign Stars Kenny Jones
50
Modular Building Systems
Matt Lucraft Addresses London's Housing Crisis in Concept Design
49
Endangered Species Campaign Shirts
Lacoste Aims to Protect Endangered Species with 10 New Logos
48
Gun Control Publicity Stunts
Designers Came Together to Create Fake Bulletproof Kids’ Clothes
47
Women-Celebrating Apparel
adidas Dropped an Exclusive Consortium Collection for #TKLS
46
Personal Happiness-Focused Schools
The Riverbend School Caters to the Needs of Modern Children
45
Gender Neutral Clothing Stores
Phluid Project is the World's First Gender-Free Clothing Store
44
Inclusive Emoji Collections
Apple's 2018 Emoji Collection Features 13 Accessibility-Focused Icons
43
Charitable Watermark Initiatives
Getty Images Launched a Campaign Entitled 'Watermarks for Water'
42
Community-Focused Coffee Chain Locations
Starbucks' Concept Space in Brooklyn Adds to Neighborhood
41
Activist Fashion Runway Shows
Dior's Fall/Winter 2018 Boasts Equality and Female Empowerment
40
Recycled Plastic Fashion Collections
adidas & Parley Teamed Up for a Sustainable Collaboration
39
Women-Honoring Collaborative Apparel
Theory & Prinkshop Join to Support International Women's Day
38
Exclusive Female Empowerment T-Shirts
Off-White Celebrates International Women's Day with This Top
37
Haunting Suicide Prevention Sculptures
Project 84 Aims to Combat Male Suicide in the UK
36
Endangered Species-Supporting Runways
LACOSTE and IUCN Boast Nature Through Fashion with a Cause
35
Female-Only Ride-Share Services
DriveHer is Offering Toronto Women a Safe Ride Home
34
Female-Boosting Comic Book Editorials
Vogue Taps into the Marvel & Sana Amanat for Women's Day
33
Inclusive Children's Sneakers
Billy Footwear's New Sneakers Can Be Worn by Anyone with Easy Zip
32
Equality Celebrating Vodka Drinks
Skyy Vodka Yyes Celebrates Australia's Same-Sex Marriage Laws
31
AR Wartime Apps
ICRC's 'Enter the room' Shows War Through the Eyes of a Child
30
Historic Bank Notes
Canada Is Celebrating an Often Forgotten Hero With the Viola Desmond $10 Bill
29
Nonprofit Grocery Stores
The Salvation Army's 'DMG Foods' Offers Healthy, Affordable Food
28
Empowering Plant-Based Sprinkles
The Girl Pow! Sprinkles Support Girls Who Code
27
Feminist Playing Cards
The Little Feminist Playing Cards Support International Women's Day
26
Charitable Pancake Pajamas
IHOP's New PancakeWear Clothing Benefits Children's Miracle Network
25
Gender-Exploring Colored Buildings
Wutopia Lab Paints Two Houses in Pink and Blue in Shenzhen
24
Socially Aware Music Hubs
The Amplify Hub is a New Spotify Feature That Shines Light on Issues
23
Accessible Audio News Sources
Braillevoice Reads the News Aloud to Those with Visual Impairments
22
Anti-Terror Barriers
ATG Access has Designed Barriers to Prevent Vehicular Terrorist Attacks
21
Women-Celebrating Dolls
Mattel's Inspiring Women Series of Barbie Dolls Was Made for Women's Day
20
Gun Control Video Games
Game For Our Lives Raises Awareness For The Changing of Gun Control Laws
19
Charitable Chef-Made Meal Programs
ReThink Food NYC is Using its Culinary Expertise for Charity
18
Gender Equality Initiatives
Dezeen Seeks to Improve Female Representation in the Design Industry
17
Chronic Illness Coping Apps
The PRISM App Helps Young People with Chronic and Terminal Illness
16
Heroic Kids Games
Cyberhero League Toys and Games Help Kids to Make Real Global Change
15
Stereotype-Fighting Ads
Harry's 'A Man Like You' Ad Questions What Constitutes Masculinity
14
Educational Skateboard Facilities
Skateistan's Skateroom in Phnom Penh Empowers Children & Youth
13
Cyberbullying Education Platforms
Agree Online Helps Children with Online Conflict Resolution
12
Inclusive Beer Retailers
Ales By Mail is Now Fully Committed to Banning Sexist Labeling
11
World Water Month Initiatives
Cupanion Donates a Cup of Water for Each Hit on This Ethical Video
10
Presidential Streaming Productions
Barack and Michelle Obama Will Produce a Netflix Series
9
Unapologetic Down Syndrome Ads
Canadian Down Syndrome Society Reminds Viewers to Never Say Sorry
8
Charitable Food Waste Platforms
'efeed-hungers.com' Connects Helps Restaurants and Stores Donate
7
Artistic Sustainability-Focused Campaigns
Lavazza's Drops of Sustainability Commits to the Earth
6
Inclusive Relationship Emojis
Tinder is Petitioning for the Addition of Interracial Couple Emojis
5
Harasser-Highlighting Browser Extensions
'Uncover Harassers' Automatically Highlights Names
4
Women-Led Business Notifications
The Google My Business Dashboard Now Offers a Women-Led Attribute
3
Sensory-Friendly Film Screenings
'My Way Matinee' Shows Movies for People with Sensory Disorders
2
Political Micro-Donation Platforms
GiveMini Turns Spare Change into Donations for Candidates
1
Mental Health Surveys
The Benevolent is Hoping to Understand Mental Health in the Drinks Industry
Related Ideas
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Teddy Bear Outerwear
Build-A-Bear Cuddly Couture Shares Cozy, Warm Styles
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Women-Celebrating Low Sneakers
Jordan is Set to Release International Women’s Day Sneakers
Culturally Inspired Streetwear Collaborations
Goodfight Joins Vans for a Vault by Vans Collection
Voting-Themed Fashion Ads
Reformation's 'You've Got the Power' Campaign Stars Monica Lewinsky
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Inspiring Role Model Dolls
Barbie Role Models Celebrate Women from Around the World
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Gaming-Themed Luxury Fashion
Gucci Presents a Look at the Bright Good Game Collection
Food-as-Medicine Programs
The Good Food Prescription Program is Delivered by Instacart
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
Women's Day-Celebrating Chocolates
These New M&M’S Packs Celebrate Dynamic Women
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Soil Awareness Campaigns
Heinz Launched SOS Tomatoes Island on Fortnite
Square-Shaped Soccer Balls
Oliver Binnian and Willem Slegers Designs the UNPLAYABALL
Celebratory Artist-Created NFTs
The NARS Campaign, Dubbed Orgasm, Activated, Launched on July 31st
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Inclusive Fashion Runways
The Runway of Dreams Foundation Returns for New York Fashion Week
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Empathy-Building Play Programs
The Barbie School of Friendship Helps Kids Develop Social Skills
Giving Tuesday Campaigns
Lush Embraces Giving Tuesday with the Charity Pot and the #92 Shampoo Bar
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Professional Social Media Games
LinkedIn Released Three Games to Build Connections on its Platform
Financial Literacy Board Games
Chime Launches a Gamified Financial Literacy Initiative
Period-Inspired Fashion Capsules
Nadya Okamoto Partnered with Chnge on an Exclusive Apparel Line
Mental Health Makeup Campaigns
The Make a Rare Impact Campaign Will Donate 100% of Sales
Environmental Eating Campaigns
#KnorrDaretoTry Challenges Gen Z to "Eat for Good"
Empowering Women's Campaigns
PLT Celebrates International Women's Day in #PrettyPowerful Ad
Experiential Social Clubs
Marshalls' Good Stuff Social Club Empowers & Connects Women
Digital Wellness Inniaitives
Pinterest Focuses on the Digital Well-being of Gen Z
Dolled-Up Chip Packaging
Stacy's Pita Chips and Barbie Created Collectible Pink Packaging
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Charitable Limited-Edition Leggings
Splits59 & The Goods Mart Create the "Do Good" Leggings
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Reimagined Inclusive Community Flags
PANTONE Designs a New Inclusive Rainbow Flag
Artful Diverse Gaming Backgrounds
The Xbox Celebrates Collection Honors Cultural Heritage
Genderless Self Care Lines
Prohibition Wellness Offers Premium Wellness Products for Everyone
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Hilarious Female-Supporting Beer Ads
The Beaver Water Campaign Aims to Empower Women
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Social Good Clothing Drives
SHEIN and New Circles Join Forces for a Clothing Drive on April 20th
Ethical Ocean-Friendly Apparel
Good for Sunday's 'Save the Ocean' Collection is Organically Made
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Inclusive Diamond Campaigns
Pandora's Diamonds for All Campaign Features Diverse Icons
Social Media Political-Content Limitations
Meta is Reducing Political Content Recommendations
Forest-Protecting Fashion Brand Initiatives
Canopy Leads an Initiative So Save the Forests
Plastic-Free Personal Care Products
Community Goods Touts Eco-Friendly Solutions and Packaging
Athlete-Backed Menstruation Campaigns
#SportYourPeriod Addresses Menstruation Stigma in Sports
Indigenous Community-Supporting Campaigns
Lush Debuts Land Defenders, Water Protectors
Suicide Prevention Campaigns
To Write Love on Her Arms Launches Its 12th Annual Campaign
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Avocado-Centric Pop-Ups
Avocados From Mexico's House of Goodness is Coming to the Real World
Social Good Hats
The Home Depot Canada Foundation is Releasing a New Social Good Hat
Gen Z Sustainability Initiatives
Puma's Voices of a RE:GENERATION is a Project with Changemakers
Mindful Mental Health Ads
Alo Moves 2023 Mental Health Awareness Month Campaign Just Launched
Women-Targeted Card Games
The Girl Code Card Game is a Lively and Engaging Entertainment Option
Gen Z Elevated Spring Basics
Grey Bandit Unveils its Spring 2024 Collection
Indigenous Representation Campaigns
Change The Bill Aims to Have More Indigenous Representation
Bread Bag Awareness Campaigns
The #TellTheWholeStory Campaign Raises Domestic Violence Awareness
Cheerful Spring-Ready Collaborative Fashion
Diane von Furstenberg Works on a Capsule with Target
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
Play-Inspiring Workshops
LEGO is Sharing a Free Workshop Series Featuring Renowned Creatives
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Artist-Inspired Game Events
Lady Gaga Will Make Her Digital Debut in the Fortnite Festival
Anti-Bullying Toy Store Campaigns
Toys “R” Us Joins WITS Programs Foundation for Pink Shirt Day
Mental Health Dating Features
Bumble Introduces New Features for Mental Health Awareness Month
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
AI-Driven Financial Education Games
Money Smarts Unveils AI Financial Game on Indiegogo
Women's Day-Inspired Handbag Collections
HIE Introduces a New International Women's Day Collection
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Violence-Combatting Sporty Capsules
adidas and Arsenal Expand the No More Red Collection
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
Inclusive Gaming Initiatives
RNIB and Twitch are Creating Change for Gamers with Sight Loss
Stunning Nature-Inspired Tablescapes
Seedlip Taps Social Studies for its New Tablescape Kit
Online Sustainable Fashion Toolkits
Fashion Takes Action Features an Important Resource
Solution-First Beauty Brands
Skincare-Beauty Brand Good Weird Launches its First Collection
Peer-to-Peer Conversation Campaigns
JOYBA's Real Tea, Real Talk Supports Mental Health in Youth
Mental Health Beer Campaigns
BrewDog and #IAMWHOLE Have Partnered to Support Overall Health
Adult Board Game Campaigns
Hasbro and Ageless Innovation Rebrand Childhood Games for Adults
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Female-Focused Walking Challenges
Strava's 'Hot Girl Walk United' Supports Women in Motion
Community-Supporting Prize Funds
The Lush Spring Prize Awards Announced the Winners
Park-Inspired Outdoor Fashion Capsules
Parks Project Sets out to Preserve National Parks
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Empowering Visual Content Campaigns
Getty Images and Hiki Launches #AutisticOutLoud
Pink Spider-Themed Apparel
SP5DER Worldwide Launches a New April Drop with Pink Influences
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
Inclusive Gaming Initiatives
FIFAe Kicks Off New Female Esports Inclusivity Programme
Social Good Healthcare Initiatives
Superdrug is Donating to Beauty Banks for World Oral Health Day
Awareness-Raising Poverty Campaigns
Oxfam Australia Debuts a Platform Called 'Unaccept Inequality'
Financial Literacy Platforms
Secret U Supports Gen Z Women with Free Tools for Financial Success
Hobby-Funding Sweepstakes
Starburst's Pink Passion Protection Program Fuels Creativity with Cash
Social Engagement Platforms
Perspik Provides an Online Space for Thoughtful Engagement
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Activism-Focused Apparel Capsules
Aéropostale and Global Citizen Launch a New Apparel Collection
Social Good Ski Initiatives
Christy Sports Launched the Nordica Unleashed Outreach
Women's Day-Inspired Tournaments
True Gamer Partners with Sony to Host a Match for Women's Day
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Crime Safety Sports Campaigns
Arsenal Launches the No More Red Campaign to Prevent Youth Violence
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Niche Interest Social Networks
Spiral Social Was Inspired by Wikipedia Topics
Soccer Match Women's Aid Ads
Women's Aid Campaign Draws Attention to Increase in Domestic Abuse
Mental Health Community Engagement
OOt Social Health Recently Launched Its Application
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Charitable Hygiene Supply Initiatives
Purse Project Collects Personal Care Goods for Those in Need
Inclusive Golfing Capsules
Eastside Golf Partners with Mercedes-Benz USA for a New Women's Capsule
Empowering Watermark Campaigns
The UNFPA's 'bodyright' Campaign Brings Awareness to Online Rights
Period Poverty Initiatives
The Period Promise Campaign Makes Basic Hygiene Goods More Accessible
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Social Good Brand Practices
Dignity Coconuts Positions Itself to Combat Human Trafficking
Student-Focused Esports Deals
Generation Esports Partners with Nintendo for Middle School Esports
Landscape-Inspired Vibrant Sweaters
Cold Picnic Delivers Sweaters with the Affection Collection
Earth Month Skincare Projects
Orpheus Skin Partners with The Green Project for Eco Initiative
Femme-Focused Tournament Series
Thunderpick Partners with the*gameHERS for a New Tournament Series
Public Awareness Campaigns
Saskatchewan Launched a Campaign Against Interpersonal Violence
Empowerment-Focused Holiday Campaigns
OLIVELA Launches the 'Stand With Her' Campaign for Women
Secure Firearm Campagins
The Ad Council, Brady, and Densu Unveil the Safe Stories Campaign
Uplifting Team-Backed Collections
Miami HEAT Launches the 'Support Women' Collection and Campaign
Charitable Esports Projects
Epic Foundation Launches the Esports for Good Initiative
Boomer-Focused Voter Advertisements
Perth Creatives Launch the New Groom-a-Boomer Voting Campaign
Back-to-School Loyalty Sweepstakes
The Good Rewards Anniversary Sweepstakes is Launching Now