From International Women's Day to the Parkland shootings, the April 2018 social good trends reveal that consumers are ready and willing to stand up and fight for what they believe in.
While many big brands were quick to celebrate International Women's Day, there were a number of grassroots projects that truly captured public attention. For instance, the design publication Dezeen launched a gender equality initiative called Move the Needle to advocate for greater representation of women in the architecture and design fields. Similarly, the entertainment company Mudpuppy created a set of Little Feminist playing cards to help educate children about great women throughout history.
Beyond gender issues, consumers also rallied around the issue of gun control in the wake of the Parkland shootings. One example from the April 2018 social good trends is a video game called Game For Our Lives, which was created by a team of artists and developers to raise awareness for the March For Our Lives.
Top 60 Social Good Ideas in April
From Feminist Playing Cards to Gun Control Video Games:
Katherine Pendrill — Apr 28, 2018 — Social Good
60
Empowering Female Logo Reworks
Creative Equals Gender Bend Famous Logos for Women's Day
59
Farewell Fashion Editorials
Vogue Highlights Christopher Bailey's Achievements with Burberry
58
Technological First Responder Jackets
The CHASE LifeTech FR was Designed by Nokia
57
Accessible Autonomous Vehicle Designs
Renault’s EZ-GO Concept Vehicle is Stylish and Accessible
56
Identity-Challenging Visual Campaigns
The 'Repicturing Homeless' Initiative is Community-Driven
55
Body-Positive Hairy Jewelry
Naama Agassi's Hairy Jewelry Seeks to Promote Female Empowerment
54
Women-Empowering Kid's Shirts
KIDBOX x TO THE MARKET's T-Shirt Celebrates Women's History Month
53
Feminist Barbie Doll Collections
Barbie Has Expanded Its Shero Collection to Feature 17 New Women
52
Social Change-Promoting Handbag Designs
Michele Pred's Latest Line Made It to the 2018 Oscars
51
Male-Led Menstruation Campaigns
Pink Parcel's 'I'm On' Campaign Stars Kenny Jones
50
Modular Building Systems
Matt Lucraft Addresses London's Housing Crisis in Concept Design
49
Endangered Species Campaign Shirts
Lacoste Aims to Protect Endangered Species with 10 New Logos
48
Gun Control Publicity Stunts
Designers Came Together to Create Fake Bulletproof Kids’ Clothes
47
Women-Celebrating Apparel
adidas Dropped an Exclusive Consortium Collection for #TKLS
46
Personal Happiness-Focused Schools
The Riverbend School Caters to the Needs of Modern Children
45
Gender Neutral Clothing Stores
Phluid Project is the World's First Gender-Free Clothing Store
44
Inclusive Emoji Collections
Apple's 2018 Emoji Collection Features 13 Accessibility-Focused Icons
43
Charitable Watermark Initiatives
Getty Images Launched a Campaign Entitled 'Watermarks for Water'
42
Community-Focused Coffee Chain Locations
Starbucks' Concept Space in Brooklyn Adds to Neighborhood
41
Activist Fashion Runway Shows
Dior's Fall/Winter 2018 Boasts Equality and Female Empowerment
40
Recycled Plastic Fashion Collections
adidas & Parley Teamed Up for a Sustainable Collaboration
39
Women-Honoring Collaborative Apparel
Theory & Prinkshop Join to Support International Women's Day
38
Exclusive Female Empowerment T-Shirts
Off-White Celebrates International Women's Day with This Top
37
Haunting Suicide Prevention Sculptures
Project 84 Aims to Combat Male Suicide in the UK
36
Endangered Species-Supporting Runways
LACOSTE and IUCN Boast Nature Through Fashion with a Cause
35
Female-Only Ride-Share Services
DriveHer is Offering Toronto Women a Safe Ride Home
34
Female-Boosting Comic Book Editorials
Vogue Taps into the Marvel & Sana Amanat for Women's Day
33
Inclusive Children's Sneakers
Billy Footwear's New Sneakers Can Be Worn by Anyone with Easy Zip
32
Equality Celebrating Vodka Drinks
Skyy Vodka Yyes Celebrates Australia's Same-Sex Marriage Laws
31
AR Wartime Apps
ICRC's 'Enter the room' Shows War Through the Eyes of a Child
30
Historic Bank Notes
Canada Is Celebrating an Often Forgotten Hero With the Viola Desmond $10 Bill
29
Nonprofit Grocery Stores
The Salvation Army's 'DMG Foods' Offers Healthy, Affordable Food
28
Empowering Plant-Based Sprinkles
The Girl Pow! Sprinkles Support Girls Who Code
27
Feminist Playing Cards
The Little Feminist Playing Cards Support International Women's Day
26
Charitable Pancake Pajamas
IHOP's New PancakeWear Clothing Benefits Children's Miracle Network
25
Gender-Exploring Colored Buildings
Wutopia Lab Paints Two Houses in Pink and Blue in Shenzhen
24
Socially Aware Music Hubs
The Amplify Hub is a New Spotify Feature That Shines Light on Issues
23
Accessible Audio News Sources
Braillevoice Reads the News Aloud to Those with Visual Impairments
22
Anti-Terror Barriers
ATG Access has Designed Barriers to Prevent Vehicular Terrorist Attacks
21
Women-Celebrating Dolls
Mattel's Inspiring Women Series of Barbie Dolls Was Made for Women's Day
20
Gun Control Video Games
Game For Our Lives Raises Awareness For The Changing of Gun Control Laws
19
Charitable Chef-Made Meal Programs
ReThink Food NYC is Using its Culinary Expertise for Charity
18
Gender Equality Initiatives
Dezeen Seeks to Improve Female Representation in the Design Industry
17
Chronic Illness Coping Apps
The PRISM App Helps Young People with Chronic and Terminal Illness
16
Heroic Kids Games
Cyberhero League Toys and Games Help Kids to Make Real Global Change
15
Stereotype-Fighting Ads
Harry's 'A Man Like You' Ad Questions What Constitutes Masculinity
14
Educational Skateboard Facilities
Skateistan's Skateroom in Phnom Penh Empowers Children & Youth
13
Cyberbullying Education Platforms
Agree Online Helps Children with Online Conflict Resolution
12
Inclusive Beer Retailers
Ales By Mail is Now Fully Committed to Banning Sexist Labeling
11
World Water Month Initiatives
Cupanion Donates a Cup of Water for Each Hit on This Ethical Video
10
Presidential Streaming Productions
Barack and Michelle Obama Will Produce a Netflix Series
9
Unapologetic Down Syndrome Ads
Canadian Down Syndrome Society Reminds Viewers to Never Say Sorry
8
Charitable Food Waste Platforms
'efeed-hungers.com' Connects Helps Restaurants and Stores Donate
7
Artistic Sustainability-Focused Campaigns
Lavazza's Drops of Sustainability Commits to the Earth
6
Inclusive Relationship Emojis
Tinder is Petitioning for the Addition of Interracial Couple Emojis
5
Harasser-Highlighting Browser Extensions
'Uncover Harassers' Automatically Highlights Names
4
Women-Led Business Notifications
The Google My Business Dashboard Now Offers a Women-Led Attribute
3
Sensory-Friendly Film Screenings
'My Way Matinee' Shows Movies for People with Sensory Disorders
2
Political Micro-Donation Platforms
GiveMini Turns Spare Change into Donations for Candidates
1
Mental Health Surveys
The Benevolent is Hoping to Understand Mental Health in the Drinks Industry
Related Ideas
Virtual Fashion Contests
Bratz and ZEPETO Launch a Four-Week Avatar Styling Challenge
Unapologetic Women-Centric Campaigns
O Positiv Health Hosted an Empowering Event in New York
Empowering Luxury Fashion Campaigns
The Givenchy Spring 2026 Campaign Features Successful Women
Flora-Inspired Body Autonomy Campaigns
Miracle-Gro x Gabby Windey Present 'Full Bush Summer'
Game-Themed Tactical Streetwear
Anti Social Social Club and Call of Duty Unveil Co-Branded Apparel
Star-Studded Brand Campaigns
'Play With Icons' is Redefining Lacoste’s Global Identity
Psychologist-Designed Educational Toys
ThinkPsych Spotlights Its Line of Therapeutic Games & Tools
Global Social Impact Initiatives
Reckitt Expands Its Catalyst Program in the US
Versatile Beauty-Enthusiast-Approved Products
L’Oréal Paris Spotlights its Trending Must-Haves
Diversity-Celebrating Brand Campaigns
Champion Launches a Global ‘Champions for Champion’ Campaign
Vibrant Mental Health Campaigns
CDC Has Launched the Playfully Illustrated Free Mind
Pet-Powered Beauty Campaigns
e.l.f. Cosmetics' Animal Intelligence Redefines "AI"
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Supportive Mental Wellness Initiatives
Saks Fifth Avenue Foundation Highlights Its Commitment
Pro-Aging Campaigns
Oura Challenges Cultural Perceptions with 'Give Us the Finger'
Global Beauty Campaigns
L’Oréal Marks World Refill Day With a Global Campaign
Pride-Supporting Cosmetic Campaigns
Sephora and Haus Labs by Lady Gaga Partnered for Pride Month
Algorithmic Reset Campaigns
Länsförsäkringar's Algorithm Cleansing Song Brings Positivity to Feeds
Gamer-Targeted Donor Campaigns
Virtual Donors Turns In-Game Deaths into Real Registrations
Branded Apparel Vodka Campaigns
Smirnoff Partners with Aleali May for We Do Game Days
Dynamic Basketball-Informed Marketing Campaigns
March Madness' New Campaign Features NCAA Athletes
Inclusive Diverse Board Games
Safehaven Presents the Where Hope Lives Board Game
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Unhoused Individuals-Supporting Initiatives
Thrive Causemetics & Beauty 2 the Streetz Parttner
Elevated Easter Hunt Campaigns
The Cadbury Better the Hide, Better the Hunt Campaign is Joyful
Beauty Brand-Sponsored Sports Events
Maybelline New York Becomes WNBA's Official Beauty Partner
Connection-Centered Bag Campaigns
Kate Spade's Spark Something Beautiful Stars Gen Z Icons
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Soccer-Centric Soda Spots
Pepsi's 'Refresh the Game' Campaign Brings Soccer Icons Together
All-Asian Beauty Campaigns
Maybelline Face the Difference Features 40 Asian Pacific Trailblazers
Mobile Beauty Retail Activations
Cardi B Debuts Beauty Truck for Her Haircare Brand
Innovative Outdoor Advertising Campaigns
Unilever's Dirt is Good Turns Billboards into Playgrounds
Gun Violence Prevention Films
Sandy Hook Promise Turns a Childhood Symbol Into a Call for Action
Global Runner-Inspired Campaigns
PUMA Introduced its 'Go Wild' Campaign
Inspiring Women-Focused Campaigns
'Computer Science Is Everything' Inspires Future Innovators
Personal Care-Focused Olympic Initiatives
Procter & Gamble Hosts the Champions Clubhouse
Anti-Digital Social Campaigns
Heineken Partners with Joe Jonas for 'Socials Off Socials'
Cannabis Holiday Promotions
Trulieve Launches Special Cannabis-Focused Events for April 20th
Immersive Summer Pop-Ups
Guildford Town Centre Will Present the 'Spring Fling' Pop-Up Experience
Period Poverty Scholarship Programs
Cora Expands Its Change the Cycle Scholarship Program
Kindness-Focused Travel Campaigns
Global Child: Travel & Purpose Debuts a Qatar Episode
Coffee Kindess Initiatives
Cambio Roasters Launches Random Act of Kindness Week Campaign
College Gameday Campaigns
Urban Outfitters' Good Game Amps Up School Spirit
Impactful Beauty Initiatives
Odele for Good Launches to Champion Women Through Entrepreneurship
Esteem-Boosting Campaigns
The Dove Super Bowl Ad Champions Girls’ Body Confidence in Sports
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Weed-Centric Women’s Campaigns
Sundae School’s 'Women of Weed' Campaign Redefines Cannabis Culture
Women-Focused Wellness Communities
gen-well is a "First-Of-Its-Kind Community" & It is Empowering
Interactive Garment Billboards
The Sweaty Betty All Good in the Hood Campaign is in London
Women-Led Travel Journeys
Geographic Expeditions Launched its 'Women of the World Collection'
Nature-Connected Lifestyle Campaigns
Wild Planet Has Launched Its 'Go Wild' Campaign
Digital Well-Being Updates
Tiktok Adds Mindfulness Tools and User Controls Over Ai Content
Empowering Woman-Inspired Campaigns
Stuart Weitzman Launches 'How Lovely to Be a Woman'
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Advocacy Apparel Capsules
Freddie Shop Debuts a Capsule Collection Supporting PrEP Awareness
Social Media-Driven Brand Partnerships
Target and Parke Join Forces on a Limited Style Capsule
Athlete-Backed Stigma-Addressing Campaigns
U by Kotex Partners with Anna Leigh Waters
Comprehensive Wellness-Celebrating Initatives
Live Love Spa Marks National Wellness Month
Impactful Gaming Experiences
Humanity Games Combines Retro Gameplay With Real-World Lessons
Joyful Sport Campaigns
Dove's Super Bowl Ad, The Game Is Ours, Celebrates Girls' Confidence
Adult Social Clubs
Social Club 150 Offers In-Person Events to Connect Adults in Their 40s - 60s+
Activity Gear Billboards
Ocean Spray's Reclaim Happy Hour Activation Got Australians Up & Moving
Drop-Culture Sport Campaigns
Easton and Dick's Launched Its Limited Edition Equipment Drop
Health Engagement Disparity Campaigns
Function Health and SubwayTakes Partner on a Campaign
Basketball Athlete-Backed Water Campaigns
Saratoga Spring Water Partners with Skylar Diggins
Body-Positive Brand Campaigns
Dove's Super Bowl Ad Challenges Toxic Body Talk in Sports
Musical Wellbeing Campaigns
ASICS Launches the ‘Move Your Body, Move Your Mind’ Campaign
Social Responsibility-Aligned Corporate Marketing
GoodBrand Impact is a Newly Launched Agency
Competitive Web3 Shooting Games
'Wilder World' was Announced at Gamescom 2025
Female Athlete Wellness Programs
Muse Capital Launched Its Optima Program for Sports Performance
Creative Eerie-Themed Soccer Campaigns
Nike Football Reimagines Soccer with 'Scary Good'
Screen-Free Toy Collections
Luki Lab Spotlights Six Products at the New York Toy Fair 2026
Domestic Violence Awareness Campaigns
GlassesUSA.com Joins The National Domestic Violence Hotline
Empowering Women Athlete Campaigns
'Stay Ready' Urges Women to Consider Their Financial Futures
Social-Focused Childrens Games
Dragon Snacks Games' 'Solar Punk' Will Act as a Social Hub
Gaming Style Capsules
The Nike x Martine Rose Campaign Spotlights Esports Athletes as Modern Icons
Unique Co-Designed Capsules
Etsy Partners With WNBA Players for The 'Icon Collection'
Embedded Safety Networks
‘Ask for Angela’ Builds Retail-Based Support Systems Across Toronto
Perks-Filled Activations
The Really Good Mood Machine by Uber Shares Feel-Good Surprises
Tasty Easter Activation Campaigns
The Mars Wrigley The Big Easter Bunny Off is Ready for Spring
Ethical Luxury Shopping Platforms
Brimm Reimagines Conscious Consumerism with Curated Designs
Creative Cancer Awareness Campaigns
F Cancer Debuts the 'Pick Up Your Poop' Campaign
Vodka LGBTQIA+ Initiatives
Absolut x Paris Hilton Celebrate Pride at the OUTLOUD Music Festival
Women-Focused Digital Safety Initiatives
The Durex Blocker Debuted for International Women's Day
International Women’s Day Events
W Toronto will Feature Curated Women-Centric Celebrations
Fitness-Focused Food Drives
In March, Technogym Hosted the Let's Move & Donate Food Campaign
Horror-Inspired Sports Campaigns
Nike Presents the Scary Good Campaign with Satire Themes
Sunrise Cold Plunge Experiences
Athleta Celebrated Women with the 'Wake the Water' Event
Tree-Planting Drink Campaigns
The Human Bean links beverage sales to global reforestation efforts
Travel-Focused Summer Campaigns
good2grow Debuts National Sweepstakes & Partners with Pack Up + Go
Accessible Design Campaigns
Canva's Really, Really Good Design Transformed a Sandwich Business
Hybrid Educational Toy Designs
Fisher-Price Partners with Big Little Feelings
Courageous Style Campaigns
Coach's Revive Your Courage Activates Gen Z
Searchable Gaming Platforms
Search to Play Helps Users Discover, Track, And Share Video Games
Fair Wage-Supporting V-Day Campaigns
Acumen Launched the #Cocoamitment Campaign
Woman-Focused Travel Companies
Girls' Guide to the World Serves a Niche Market
Women-Targeted Wellness Movements
Her Sovereignty Project Promotes an Alcohol-Free Lifestyle
Taxi Driver-Centric Branded Events
Carlsberg Ran the 'Fare Game' Initiative for Taxi Drivers
Vibrant Creativity Campaigns
Crayola Debuts its 'Creative Acts of Color' Initiative
Celebratory Female Empowerment Cupcakes
Lola’s International Women’s Day Cupcakes Arrive in March
Seasonal Social Good Sandwiches
Urban Eat and Teenage Cancer Trust Partnered for the Holidays
Women's Wellness Campaigns
NOW Foods Launches Be You, NOW Campaign to Empower Women's Wellness
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Garment-Mending Events
Fashion Revolution's Mend in Public Day Encourages Repair & Reuse
Celebrity-Signed Rolling Trays
SWED.com Leverages Snoop Dogg's Cultural Influence
Author-Supported Valentine's Day Campaigns
Hallmark Partners with Katherine Schwarzenegger
Collaboraive Women-Empowering Initiatives
Giant Tiger Joins the Canadian Women’s Foundation
World Hunger Day Events
ZiMad Partnered with The Hunger Project on New Events in its Games
Charitable Influencer-Targeting Campaigns
Puresport Runs the 'Thrift It Back' Campaign
International Women's Day Campaigns
The YWCA Launches 'Rebook It' to Ensure the Date is Marked
Inclusive Romance-Inspired Activations
Generation Love Presented the Giving Love Campaign
Athlete Commemorative Dolls
Venus Williams Barbie Celebrates Equality and Athletic Legacy
Gender-Based Violence Awareness Films
My Friend Max Hate Exposes the Dark Side of Online Influence
Ball Game-Promoting Urban Initiatives
London Sport and Saatchi & Saatchi Run 'More Ball Games'
Pregnancy-Safe Beauty Campaigns
Well People Spotlighted Clean Products for Mother's Day & Beyond
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Branded Social Impact Initiatives
Youth To The People Unveils the Community To The People Program
Ethical Tea Commercial Campaigns
Clipper Teas Showcases its New Marketing Tactics for 2025
IP-Based Kids Games
Netflix Turns Shows into Play Experiences
Gender Gap-Addressing Basketball Initiatives
Shoot 360 Hosted HER Month in March
Friendship-Celebrating Doll Duos
Barbie Celebrates Women's Day with the Role Model Series
Consumer Brand Launches
Labor Smart Announced Culturally-Driven Product Collaborations
Grass-Roots Golf Gatherings
HEAD Golf and Links Social Tour Bring Style to Toronto Invitational
Creativity-Focused Global Ambassador Programs
Crayola Creativity Week Begins with an Announcement
Women-Empowering Photograph Campaigns
Ownever Made a Statement This International Women's Day
Youth-Targeted Finance Campaigns
Little Learners, Big Earners Teaches Money Basics to Gen Alpha
Down Syndrome Awareness Campaigns
CDSS Debuts a Powerful National Awareness Campaign
Curated Film Selections
The Planet Classroom Network Debuts Nine Short Films in October
Inclusion-Focused Design Partnerships
Barbie's New Initative Spotlights Black Designers for BHM
Gamified Wellness Platforms
HealthGame Turns Healthy Habits Into Fun, Interactive Daily Challenges
Gender Gap-Addressing Education Initiatives
Organizations Emphasize the Need for Girls' Education
Human Trafficking Awareness Campaigns
BODYBAR Pilates Runs the BODYBAR Does Good Campaign
Satirical Feminist-Forward Ads
A Spotlight on Underpaid Women Shakes Up Belgium’s Employee Day
Soccer Equipment Donation Programs
Subaru of America is Running the Gear for Good Program
Digital Fundraising Competitions
Headquarterz Launched the Community Cup
Esports Harm Prevention Programs
Ygam Launched a Mental Health Programme for Gaming Communities
Purpose-Driven Brand Contests
Publicity for Good is Supporting Goodness with Its Contest
Employee Advocacy Tools
Sharekitt Simplifies Employee Advocacy for Product Launches and Events
Creative Protest Archives
Pocket Protests Showcases Global Creative Resistance Against Fascism
Collective Participation Campaigns
Garnier Launches the Collective for the Planet Program