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Cupanion Donates a Cup of Water for Each Hit on This Ethical Video

 - Mar 15, 2018
References: wateraid.org & cupanion
March is considered to be World Water Month and reusable water bottle brand Cupanion is determined to make a social difference through directed hydration donations. The Guelph-based company worked with Toronto agency 'send+receive' to create an online video with product placement and African-inspired music. The video is an acoustic masterpiece as each sound is created with a Cupanion cup or bottle with varying levels of water.

Directed by Scott Pommier of Untitled Films and composed by Mark Rajakovic at Pirate, the video for World Water Month is not simply a piece of entertainment. As part of the 'Fill it Forward' initiative, Cupanion has promised to donate a cup of water to WaterAid Canada, matching the total hits of its acoustically sound World Water Month video.