In light of World Water Month, Getty Images is aiding those who lack access to clean drinking water, with a creative photo-heavy campaign entitled "Watermarks for Water."
The stock photo agency has created an album of 300 photos, each of which features water, and a unique watermark that symbolizes the brand's charitable initiative. Each time one of the images from this collection is licensed, the brand will donate 10% of the proceeds to charity:water, an organization who provide people with access to drinking water n places where its scarce, or access is limited. The campaign is accompanied by an inspiring video which asks consumers, "“If you could unleash the power of photography, what would you have it do?”
Image credit: Getty Images