The need for more accessible beauty products has become increasingly evident as the beauty industry acknowledges the importance of inclusivity and ensuring that people of all abilities have equal access to the confidence-boosting benefits of beauty products.
Inclusive packaging plays a significant role in accessible beauty products, with brands incorporating ergonomic designs and tactile details to enhance usability.
In recent years, there has been a rise in celebrity-created brands that champion accessible beauty. While Rare Beauty’s packaging was informed by Selena Gomez’s personal experiences with Lupus, Guide Beauty got its start when Terri Bryant set out to address her own challenges with mobility caused by Parkinson’s disease. By leveraging their influence and platform, celebrity creators are driving positive change within the beauty industry, challenging norms and inspiring other brands to follow suit in their commitment to accessibility and inclusivity.
16 Accessible Beauty Innovationsa
From Easy-Open Moisturizers to Albino-Friendly False Lashes:
Laura McQuarrie — May 29, 2023 — Pop Culture
16
Computerized Lipstick Applicators
L'Oréal Unveiled HAPTA at CES 2023
15
Braille ID Skincare Packaging
Humanist Beauty is a "Radically Inclusive" Beauty Brand
14
Transformative Lip Jellies
Rare Beauty's Soft Pinch Tinted Lip Oil is Lightweight & Non-Sticky
13
Inclusively Designed Deodorants
Degree Inclusive Accommodates Different Abilities
12
Accessible Beauty Brushes
Guide Beauty Brushes are Ergonomically Designed for Expert Blending
11
Albino-Friendly False Lashes
Ivoree Beauty Makes Products for People with Albinism
10
Inclusive False Eyelash Brands
Jenna Lyons' Loveseen Offers 21 Different Lash Looks
9
Accessible Textural Cosmetics
Blind Beauty Uses Braille and Scents to Cater to the Blind Community
8
Accessible Skincare Packaging
Victorialand Beauty Uses Raised Symbols for Tactile Recognition
7
Accessible Grooming Tools
The Revlon Comfort + Control Tools Support Those with Limited Mobility
6
Braille-Printed Self Care Packaging
Cleanlogic Will Begin Printing Braille on All Packaging
5
Flexible Accessible Makeup Brushes
Kohl Kreatives Launched the Flex Collection of Makeup Brushes
4
Easy-Open Facial Moisturizers
Olay is Introducing Accessible Jars for Its Drugstore Moisturizers
3
Effortless Precision Eyeliners
Maybelline's Eyestudio Hyper Easy Liquid Liner Has a Hexagonal Grip
2
Ergonomic Liquid Eyeliners
Professional Paint Brushes Inspired the 24/7 Inks Liquid Eyeliner
1
Inclusive Eyeshadow Brushes
'Feast Your Eyes' Helps with Motor Disabilities or Visual Impairments
Related Ideas
Dual-Purpose Lip Butters
Rare Beauty's Find Comfort Lip Butter Nourishes Day and Night
Collaborative Travel Beauty Bags
The Rare Beauty x Béis Beauty Collection Takes Cosmetics to Go
Gen X Beauty Campaigns
Bluemercury's Up Next Campaign Celebrates Women 40+
Backstage-Inspired High-End Beauty Capsules
Christian Dior Welcomes Jenna Ortega for Its Campaign
Luxury Beauty Brand Launches
La Beauté Louis Vuitton Unveils a New Era of Luxury Beauty
Playful Cosmetic Collections
The Clinique x Crayola Collaboration Makes Makeup Feel Fun Again
AR-Powered Vending Machines
Snapchat and L’Oréal Made a Gamified Lens to Share Refillable Haircare
Minimalist Performance-Driven Skincare Brands
Saint Jō Skincare Enters the Beauty Market
Science-Led Teen Skincare
Teen Beauty Brand indu is Stepping Away from Makeup to Focus on Skincare
Influencer-Approved Beauty Brands
Mikayla Nogueira’s Point of View Beauty Focuses on Makeup Prep
Immersive Luxury Cosmetics Pop-Ups
Louis Vuitton Spotlights La Beauté Louis Vuitton
Versatile Beauty-Enthusiast-Approved Products
L’Oréal Paris Spotlights its Trending Must-Haves
Sensory Accessibility Programs
Lush Cosmetics Partners with KultureCity for a Pilot Program
Modern Ayurvedic-Inspired Beauty Companies
Indē Wild is Expanding to Sephora in the US
Branded Power Banks
Reale Actives Created a Wireless Battery Pack for Recharging on the Go
Waterless Functional Makeup Debuts
LIXR Beauty Launched at Sephora in the U.S. and Canada
Inclusive Beauty Games
e.l.f Beauty's Glow Up! Experience Celebrates Self-Expression & Diversity
Sustainable Silk Accessories
Emily's Pillow Launches Beauty-Enhancing Sleep Products in Canada
Space Travel Certified Cosmetics
Ready Set Jet Becomes the First Beauty Brand Certified for Space
Pet-Powered Beauty Campaigns
e.l.f. Cosmetics' Animal Intelligence Redefines "AI"
Ergonomic Beauty Brands
REVOLVE Features 'Tilt Beauty' to Make Beauty More Accessible
Mousse-to-Oil Body Hydrators
Find Comfort Hydrating Body Mousse to Oil is Transformative
Miniature Makeup Packaging
Asquan's Makeup Minis Support Sampling, Travel & More
Accessible Makeup Palettes
Shine Foundation and Cheekbone Beauty are Filling a Beauty Industry Gap
Gamified Shade-Matching Activations
Rare Beauty and Sephora Launched the True to Myself Match Up
Youth-Oriented Beauty Branding
Avatara Represents a Fresh Approach to Skincare
Pride-Supporting Cosmetic Campaigns
Sephora and Haus Labs by Lady Gaga Partnered for Pride Month
Solid Skincare Keychains
Purepeak Appeals to Gen Z's Love of Compact, Portable Cosmetic Keychains
Next-Gen Moisturizing Cosmetics
Make Up For Ever Super Boost Appeals to Gen Alpha and Gen Z
Whole-Family Beauty Collections
Old Navy Beauty Co. Shares Fun, Accessible Skincare & More
Conscious Beauty Expansions
British B Corp Brand delilah Launches in US Market
Eco Amenity Offerings
ADA Cosmetics Introduces Eco-Boutique Amenities in Smart Dispensers
Seasoning-Inspired Beauty Sets
Rare Beauty x Tajín Dropped Two Shades Inspired by Iconic Hues
Inclusive Gourmand Fragrances
Rare Eau De Parfum's Pump Considers Upper Extremity Impairments
Soccer Athlete-Starring Beauty Campaigns
e.l.f. Partners with the NWSL's Jess Carter
Rewards-Based Beauty Devices
Sephora Expanded its Rewards Catalog With High Tech Skincare Tools
Feel-Good Lip Products
Serotonin Beauty Makes Products for Self-Expression
Personalized Lash Recommendation Experiences
LashLovr Helps Shoppers Find Styles That Fit Best
Affordable Canadian Beauty Launches
Bubble Skincare is Now Available at Shoppers Drug Mart
Celebrity-Led Skincare
Dua Lipa Debuts Her Skincare Brand DUA with High-Performance Formulas
Dermatologist-Founded Skincare Brand Expansions
Fig.1 Beauty Has Launched on Sephora
Gourmand Beauty Products
Cake Beauty Brings Dessert-Inspired Haircare to Mass Retail
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
Affordable Performance Cosmetics
Sona Cosmetics Delivers "Makeup Without the Markup"
Sensorial Texture Formulation Collections
Seppic Unveils the Beauty Cosmic Odyssey Collection
Skin-Caring Cosmetics
Versed Makeup Introduces Color Cosmetics That are Beneficial for Skin
Unhoused Individuals-Supporting Initiatives
Thrive Causemetics & Beauty 2 the Streetz Parttner
Breakout-Targeted Skincare
Alix Earle's Acne Journey Informed the Making of Reale Actives
Home-Centric Beauty Campaigns
Sally Beauty Debuts the Holiday Beauty at Home Campaign
Grocery-Inspired Beauty Pop-Ups
The Markup Marché by The Ordinary Challenges Industry Buzzwords
Cream Beauty Compacts
Laura Geller Beauty Debuts Best of the Best Cream Full Face Basics Palette
Prescriptive Haircare Pop-Ups
The REHAB. Prescription Bar is Taking Over The Beauty Spot
Functional Mini Cosmetics
MGA’s Miniverse Make It Mini Makeup Features Tiny, Pigmented Products
Adaptive Makeup Accessories
By Storm Beauty Specializes in Silicone-Based Gripping Tools
Beautifying Pre-Concert Pop-Ups
Tequila Rose's Break in Case of Glam-ergency Refreshed Music Fans
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Inclusive Age-Appropriate Skincare
Pour Tous is a First-of-Its-Kind Brand for Gen Alpha & Gen Z
Beauty-Inspired Bodycare
NYX's Fat Oil Body Collection Builds on the Success of Its Lip Oils
Mocktail-Inspired Beauty Masks
ESW Beauty Emphasizes Playful Packaging for Cosmetic Formulations
All-Asian Beauty Campaigns
Maybelline Face the Difference Features 40 Asian Pacific Trailblazers
Scan-to-Sniff Fragrance Billboards
Rare Beauty's Activation with Shopify Shop Promote a New Scent
Model-Entrepreneur-Backed Beauty Brands
Brunel Body Care Debuts as Jasmine Tookes Wellness Brand
Voice-Activated Beauty Devices
The MediSpa Inclusive Beauty System Includes an AI Coach
Fashion Label Beauty Collections
Vol. 1 White Fox The Beauty + Lifestyle Collection Debuts
Personalized Beauty-Tech Systems
MaXpace Lets Brands Produce Custom Formulas On-Site
Non-Crease-Proof Eyeshadows
Fara Homidi Beauty's Essential Eye Collection Achieves a Lived-In Look
Fashion Brand Cosmetic Collections
Juicy Couture Beauty Products Come in a Variety of Options
Inclusive Clinical Skincare
Reframe by Savannah James Products are Clinically Researched
Beauty-Backed Sports Teams
First Aid Beauty is Supporting the Olympic & Paralympic USA Teams
Shoppable Beauty Routine Apps
BeautyShelf Helps Users Discover Authentic Recommendations
Fashion Week Beauty Partnerships
L'Oréal Paris Secured Copenhagen Fashion Week Makeup Exclusivity
Luxurious Beauty Collections
The Louis Vuitton La Beauté Collection is Chic and Artistic
Effortless Skincare Campaigns
Garnier's De-Glaze My Makeup with Me Pokes Fun at Beauty Fads
Eye Makeup Product Releases
Yves Rocher’s Botanical Eye Essentials Channel Spring Beauty
Customizable At-Home Nail Solutions
KISS Products Inc. Has Introduced Its Spring 2025 Lineup
Inclusive Self-Care Cosmetics
CHOC is an Empowering Makeup Brand for Melanin-Rich Skin
Canned Liquid Soaps
Niul Cosmetics Packages Its Soap in Aluminum Cans
Mobile Beauty Retail Activations
Cardi B Debuts Beauty Truck for Her Haircare Brand
Spring Skincare Sampling Boxes
The NewBeauty Spring 2026 TestTube Box is Curated
Comprehensive Affordable Beauty Ranges
Suave Strives to Be Affordable Yet Effective
Telenovela-Inspired Makeup Campaigns
The 'Descubre e.l.f.ecto' Campaign is Launching in Mexico
Cushioned Grip Lip Liners
The Easy Way Lip Liner by Tilt Beauty Makes Beauty More Accessible
Makeup Artist-Approved Travel Bags
The Ally Nicole x DESIGNME Travel Beauty Bag is Convenient
Emotional Wellness Neurocosmetics
The Skin-Brain Axis Inspired Gotha Cosmetics' Neuroaura Concept
Sun-Inspired Luxurious Beauty Lines
Hermès Boasts the Les Façons Makeup Capsule
Impactful Beauty Initiatives
Odele for Good Launches to Champion Women Through Entrepreneurship
Dual-Chamber Beauty Packaging
Clarins Uses Dual-Chamber Packaging to Merge Formulas at Application
Edgy Cruelty-Free Cosmetics
Barry M Beauty's Rebrand Embraces Its Rebellious Roots
Skin-Loving Cruelty-Free Cosmetics
Lush's New Skincare-Makeup is Nourishing & Multitasking
Portable Gym-Care Beauty Kits
Après Beauty Focuses on Practicality and Performance
Long-Lasting Lip Glosses
Not Beauty by SZA Debuted a Trio of Hard-Working Lip Essentials
South Asia-Influenced Cosmetics Brands
Just B Cosmetics Champions Bold Beauty and Inclusivity
Child-Resistant Beauty Droppers
Virospack Created the Beauty Industry's First Childproof Dropper
Cosmetics Ingredient Advancements
Lubrizol Beauty Launches Botanical-Powered Functional Polymers
Recycled PU Beauty Accessories
Yves Saint Laurent Beauty's New Pouch and Mirror Were Launched
In-Store Beauty Bars
Walmart Beauty Bars Help Customers Discover Products & Test Samples
Upgraded Beauty Stick Formulas
BOOM! Beauty Upgrades the Formula and Packaging of Its Boomstick
High-Performance Cosmetic Lines
Clariant Introduces a New Collection of Personal Care Products
Elegant Holiday Beauty Kits
U BEAUTY Has Curated a Collection of Five Distinct Skincare Kits
Lash Brand Expansions
Lilly Lips Marks Lilly Lashes’ Expansion Into Color Cosmetics
Curated Canadian Beauty Sets
The Beauty Edit Vol. 1 Showcases Canada’s Indie Beauty Talent
Animal-Inspired Habitat Lip Balms
Endangered Animals Lip Balm Links Beauty to Wildlife Awareness
Grip-Friendly Mascaras
LASHSCAPE by TILT Got the Arthritis Foundation’s Ease of Use Certification
Award-Winning Inclusive Haircare Packaging
Enable Accessible Haircare Was Founded by Laura LeMond
Luxe Beauty Oil Expansions
Moroccanoil® Launches in Ulta Beauty
Essential Eyeshadow Palettes
Rare Beauty Launches the Essential Neutrals Palette
Refillable Skincare Lineups
Fig.1 Beauty Emphasizes Sustainability in Its Packaging
Black Student-Supporting Beauty Initiatives
Sally Beauty Launches the Rooted in Success Campaign
Celebrity-Backed Skincare Brands
Savannah James' Reframe Beauty Arrives on the Market
Glow-Focused Beauty Campaigns
Pixi Beauty Debuts the 'Glow, Reimagined' Collection
Self-Care Travel Capsules
Rare Beauty × Béis Release a Limited Capsule Combining Style & Function
Mystery-Driven Beauty Brands
Enigma Launched with the Philosophy That Beauty Should Be Personal
Inclusive Self-Tanning Products
Peta Jane Beauty's Self Tanners are Eco-Certified and Organic
Ethical Skin-Nourishing Cosmetics
The Beauty Kitchen PURE Collection Features Four Products
Empowering Cosmetic Campaigns
The Revlon Be Unforgettable Campaign Reinterprets a Brand Tagline
Vibrant Organic Product Branding
Fruit Bliss Introduces Its First Packaging Redesign in Ten Years
Accessible Skincare Gadgets
InventHelp Showcases a Hands-Free Lotion Applicator
Indulgent Cosmetic Packaging
Sensorial Food Inspired Albéa's Sugar Rush Packaging Collection
Small-Batch Skincare Brands
Collage Skincare Champions Canadian Beauty with Scientific Formulas
Premium Wellness Packaging Systems
Abox Agency Designs a Premium Naturare Brand Identity
Next-Gen Lash Serums
groa's Lash Enhancing Serum Was Tailor-Made for Gen Z and Gen Alpha
Celebratory Beauty Expansion Campaigns
KimChiChic Beauty Celebrates Its Inclusion in Ulta
Social-First Beauty Retailers
Sally Beauty Joins TikTok Shop
Interchangeable Component Cosmetic Packaging
The APC Packaging Adapté Collection is Adaptable
Premium Dispensing Solutions
Aptar Beauty Unveiled New On-Shelf Dispensing Systems
Nostalgic Beauty Campaigns
Dove's #UnseenBeauty Initiative Challenges Y2K Beauty Standards
Practical Accessibility-Focused Tech Products
Lg Debuts a Suite of Accessibility-Focused Products
Ethical Cosmetics Campaigns
Sabrina Elba Advocates for Ethical Sourcing and Child Labor Reform
Luxury Beauty Destinations
A Niche Beauty Destination Offers Premium Services
Pregnancy-Safe Beauty Campaigns
Well People Spotlighted Clean Products for Mother's Day & Beyond
Expanded Luminizer Collections
Rare Beauty Introduces Two New Shades to Its Liquid Luminizer Line
Advanced Accessible Beauty Solutions
Neutrogena Partners with Tate McRae as Its Brand Ambassador
Monochromatic Sleek Water Bottles
The Rare Beauty x Bink Water Bottle is Modern and Sleek
White-Label Beauty Programs
Blanka Enables Easy, Custom Beauty Brand Launches With Dropshipping
High-Precision Beauty Lines
Daily Life Forever52 is Launching the Backstage Essential Collection
Sustainable Aerosol Packaging
Aptar Beauty Adds Twist-to-Lock Mechanisms for Leak-Resistant Sprays
Luxurious Beauty Launches
La Beauté Louis Vuitton Debuted with Refillable Makeul and Artful Design
Curated Celebrity Beauty Capsules
Hourglass Cosmetics Announces the Olivia Dean Edit
Reduced-MOQ Cosmetic Services
Cosmetic Innov Access Launched by Édith Almenara and Walid Ouennich
Limited Edition Micellar Packaging
BIODERMA Partners with Victoria Beckham on its New Packaging