The need for more accessible beauty products has become increasingly evident as the beauty industry acknowledges the importance of inclusivity and ensuring that people of all abilities have equal access to the confidence-boosting benefits of beauty products.
Inclusive packaging plays a significant role in accessible beauty products, with brands incorporating ergonomic designs and tactile details to enhance usability.
In recent years, there has been a rise in celebrity-created brands that champion accessible beauty. While Rare Beauty’s packaging was informed by Selena Gomez’s personal experiences with Lupus, Guide Beauty got its start when Terri Bryant set out to address her own challenges with mobility caused by Parkinson’s disease. By leveraging their influence and platform, celebrity creators are driving positive change within the beauty industry, challenging norms and inspiring other brands to follow suit in their commitment to accessibility and inclusivity.
16 Accessible Beauty Innovationsa
From Easy-Open Moisturizers to Albino-Friendly False Lashes:
Laura McQuarrie — May 29, 2023 — Pop Culture
16
Computerized Lipstick Applicators
L'Oréal Unveiled HAPTA at CES 2023
15
Braille ID Skincare Packaging
Humanist Beauty is a "Radically Inclusive" Beauty Brand
14
Transformative Lip Jellies
Rare Beauty's Soft Pinch Tinted Lip Oil is Lightweight & Non-Sticky
13
Inclusively Designed Deodorants
Degree Inclusive Accommodates Different Abilities
12
Accessible Beauty Brushes
Guide Beauty Brushes are Ergonomically Designed for Expert Blending
11
Albino-Friendly False Lashes
Ivoree Beauty Makes Products for People with Albinism
10
Inclusive False Eyelash Brands
Jenna Lyons' Loveseen Offers 21 Different Lash Looks
9
Accessible Textural Cosmetics
Blind Beauty Uses Braille and Scents to Cater to the Blind Community
8
Accessible Skincare Packaging
Victorialand Beauty Uses Raised Symbols for Tactile Recognition
7
Accessible Grooming Tools
The Revlon Comfort + Control Tools Support Those with Limited Mobility
6
Braille-Printed Self Care Packaging
Cleanlogic Will Begin Printing Braille on All Packaging
5
Flexible Accessible Makeup Brushes
Kohl Kreatives Launched the Flex Collection of Makeup Brushes
4
Easy-Open Facial Moisturizers
Olay is Introducing Accessible Jars for Its Drugstore Moisturizers
3
Effortless Precision Eyeliners
Maybelline's Eyestudio Hyper Easy Liquid Liner Has a Hexagonal Grip
2
Ergonomic Liquid Eyeliners
Professional Paint Brushes Inspired the 24/7 Inks Liquid Eyeliner
1
Inclusive Eyeshadow Brushes
'Feast Your Eyes' Helps with Motor Disabilities or Visual Impairments
Related Ideas
Multi-Sensory Beauty Pop-Ups
The Clarins Lab Offers an Experience That Appeals to the Five Senses
Smart Makeup Mirrors
ICON.AI's Venus Smart Mirror with Amazon Alexa Debuted at CES 2020
Cruelty-Free Probiotic Deodorants
Hume Supernatural Naturally Revolutionizes the Deodorant Formula
Ultra-Compact Travel Shavers
The 'EVO SHAVER' Has a Self-Sharpening Design
Miniature Braille Keyboards
The 'T-Dot' Braille Keyboard by KunYoong IBC is Compact and Convenient
At-Home Feminine Grooming Tools
These New Panasonic Wet/Dry Electric Shavers are Gentle on Skin
Unwanted Facial Hair Trimmers
'The Weed Whacker' from Manscaped Has SkinSafe Technology
Self-Done Beauty Editorials
Selena Gomez Did Her Own Makeup for This Allure Magazine Cover Shoot
User-Friendly Beauty Brands
Guide Beauty Created a New Approach for Applying Makeup
Functional Affordable Skincare Products
e.l.f. Skin Cosmetics Handle Any Skin Concern
Eco-Friendly Cream Packaging
REN Clean Skincare's Packaging Explores a New Recycling Technology
Inclusive Skincare Branding
Featforskin's Packaging by GL*TCH Celebrates Our Differences
Antimicrobial Makeup Sponges
The EcoTools Fresh Perfecting Makeup Blender Stay Fresh for Longer
720-Degree Dash Cams
The AKEEYO Panoramic Dash Cam Record All Angles
Eco-Responsible Beauty Lines
No. 1 de Chanel Keeps Its Environmental Impact Low
AI-Based Salon Try-Ons
Perfect Corp. Unveils a Hair Technology That Allows You to Try New Styles
Zero-Waste Beauty Platforms
Loop by Ulta Beauty Shares Beauty Products in Reusable Packaging
Ingredient-Focused Skincare
Boots Ingredients is a Simple, Minimalist & Affordable Skincare Range
Rotating Ergonomic Nail Clippers
The 'Rotating Clipper' Shifts for Easier Use
Two-in-One Exfoliating Sticks
Clear Out by My Clarins Helps to Mattify & Tighten T-Zone Pores
Blade Control Shaving Razors
The Supply The Single Edge Pro Has a Series of Blade Settings
Accessible Beauty Brushes
Guide Beauty Brushes are Ergonomically Designed for Expert Blending
Accessible Virtual Try-On Services
Perfect Corp. Launches 'Makeup Virtual Try-On Online Service'
High-End Stainless Steel Razors
The Tatara Muramasa Adjustable Safety Razor is Highly Efficient
Albino-Friendly False Lashes
Ivoree Beauty Makes Products for People with Albinism
Cooling Highlighter Sticks
e.l.f. Cosmetics' Daily Dew Stick Instantly Refreshes the Complexion
Gender-Neutral Beauty Collections
GEKA's Genderless Beauty Collection Uses Sustainable Packaging
Inclusive False Eyelash Brands
Jenna Lyons' Loveseen Offers 21 Different Lash Looks
Accessible Textural Cosmetics
Blind Beauty Uses Braille and Scents to Cater to the Blind Community
Accessible Haircare Packaging
Herbal Essences's Tactile Markings Help People with Low to No Vision
Immortal Superhero Makeup Collections
The Urban Decay and Marvel Studios 'Eternals' Line is Here
Candy-Colored Mineral Powders
The Mentos x Innisfree No Sebum Mineral Powder Comes in Sweet Colors
Bright Playful Makeup
SHEGLAM Launched the Ultra-Sophisticated Stay Wild Cosmetic Collection
Chocolate-Inspired K-Beauty Cosmetics
Etude House & Hershey's Collaborated on Six Makeup Products
Two-in-One Shaving Razors
The 'MultiGlider' Cuts Hair with a Double Edge and Trims Nose Hair
Cream-to-Powder Deodorants
Aurelia's Natural Cream Deodorant is Full of Antibacterial Ingredients
Uplifting Celebrity Makeup Brands
Selena Gomez's Rare Beauty Challenges Physical Perfection
Interactive Beauty Departments
CVS and Glamsquad are Offering In-Store Blowouts, Tutorials & More
Sustainable Rose Skincare
Aromatica's Reviving Rose Infusion is Powered by Rose Flower Extract
Dual-Ended Concealers
The Quickie 24H Hydrating Multi-Use Concealer is for On-the-Go Blending
Accessible Skincare Packaging
Victorialand Beauty Uses Raised Symbols for Tactile Recognition
Accessible Grooming Tools
The Revlon Comfort + Control Tools Support Those with Limited Mobility
Ocean Plastic Deodorant Packaging
All of Piperwai's Product Packaging Uses Ocean Waste Plastic
Probiotic-Infused Deodorants
Malin + Goetz's Bergamot Deodorant Contains Probiotic Enzymes
Eco-Conscious Makeup Lines
The CoverGirl Earth Month Collection is Limited-Edition
AI-Targeted Diversity Campaigns
Olay Addresses the Lack of Diversity Within the Coding Industry
Romantic Clean Lip Kits
C'est Moi Debuted the V-Day Lip Party Kit with a Stunning Reusable Bag
Celebrity-Branded Volume-Enhancing Mascaras
Rihanna’s Fenty Beauty Drops First-Ever Mascara
Reusable Touchup Kits
Real Techniques' Reusable Eye Shields and Swabs Kit is Mess-Free
Double-Sided Skincare Treatments
Harry Styles's Pleasing Features a Mighty Product
Customer Beauty Ambassador Searches
Selena Gomez Recruits Consumers to Be the Face of Rare Beauty
Beginner-Friendly CBD Brands
CBII Offers an Approachable Intro to CBD Supplements & Skincare
Asymmetrical Mascara Wands
Urban Decay's Lash Freak Volumizes, Lengthens, Lifts & Curls
In-Store Beauty Counters
Kohl's Will Add 400 New Sephora Kiosks at Kohl's Locations this Year
Flexible Eco Concealers
ECOFABULOUS Concealer is Packaged in Squeezable Aluminum Tubes
Bespoke Luxury Beauty Bags
Huda Kattan Partnered with Ipsy to Create a Curated Cosmetic Bag
Fragrance Brand Retail Expansions
Sephora's Website Adds DedCool's Air Freshener and Detergent
Homelessness Metaverse Campaigns
Will is the First Homeless Person in the Metaverse
Inclusive Beauty Care Products
The f.a.e. Beauty Care Line Was Created by Thrive Market
Accessible Carbon-Free Hair Care
Purezero Offers Products with Pure Ingredients and Zero Emissions
Instantly Hydrating Foundations
The Hydromaniac Glowy Tinted Hydrator is Infused with Kombucha
Gel-Based Gripping Primers
e.l.f.'s Power Grip Primer Nourishes with Skin-Loving Ingredients
Braille Chocolate Boxes
Purdys' Holiday Braille Box Supports Blind & Partially Sighted Consumers
Vitamin-Infused Setting Sprays
The All Nighter Vitamin C Setting Spray Energizes and Brightens
Easy-Open Facial Moisturizers
Olay is Introducing Accessible Jars for Its Drugstore Moisturizers
Inclusive Beauty Brand Initiatives
The Updated Coty Company Purpose Embraces a New Phase
Mid-Winter Hydrating Products
INKEY List Launched Two Hydrating Formulas to Combat Dryness
Celebrity-Launched Beauty Mists
Rare Beauty by Selena Gomez Boasts an Ultra-Fine Mist
Harsh Weather Body Washes
Olay's Body Wash with Vitamin B3 Complex is Ideal for the Winter
Luxurious Lash-Boosting Mascaras
The Marc Jacobs Beauty At Lash’d Mascara Offers Extra Definition
Clear Sign Crypto Wallets
The Ledger Nano S Plus Hardware Wallet Boasts Enhanced NFT Support
Purifying Volcanic Masks
Armani Beauty's Reviving Volcanic Mask Transforms from Black Gel to Oil
Anti-Pollution Tinted Moisturizers
This Three-in-One Moisturizer Protects, Perfects & Hydrates
Social Good Sanitizer Scents
Zoflora 'Secret Garden' Disinfectant will Benefit Caudwell Children
Limited-Edition Bronzer Brushes
Fenty Beauty by Rihanna Boats the Cheek Hugging Bronzer Brush 190
Performance Body Sprays
OffCourt Created a First-of-Its-Kind Aluminum-Free Deodorant Spray
Cartoon Cat-Themed Cosmetics
The Pixi + Hello Kitty Collaboration Celebrates a Global Icon
Celebrity-Led Cosmetic Releases
Rare Beauty's 'Stay Vulnerable' Collection Arrives in 5 Shades
Musician-Dedicated Cosmetics
Prince x Urban Decay Celebrates the Style & Creativity of Prince
3-in-1 Blemish Treatments
Blemish Camouflage Works as a Concealer, Primer & Spot Treatment
Inclusive Buildable Concealers
Kulfi Beauty Recently Launched the Main Match Concealer
False Lashes Platforms
Kiss Launches an E-Commerce Site for its Lash Franchise Falscara
Beauty Expansion Collabs
Walmart and Space NK to Bring Prestige Beauty Products to its Shelves
Limited-Edition Bronze Shimmer Powders
Fenty Beauty by Rihanna Delivers a Radiant Finish
Chamomile-Infused Natural Deodorants
Each & Every Launched a New Citrus and Floral Deodorant Scent
Glueless Eyelash Cosmetics
Eylure's Promagnetic Eyeliner & Lash System Needs No Glue
Inclusive Chocolate Packaging
Purdys Chocolate's 'Holiday Braille Box' Features Braille
Hormone-Free Menopause Supplements
This Vaginal Probiotic Supplement Halts Uncomfortable Symptoms
Plant-Powered Mascaras
Urban Decay Launched the Wild Collection of Eco-Conscious Products
Recycled Component Medication Packaging
The Multicolor Belvedere Packaging is Safety Focused
Low-Impact Reusable Cosmetic Packaging
The Ecofill Responds to Groupe GM's Eco Initiative
Cinematic Makeup Try-Ons
YouCan Makeup's Interactive Beauty Experiences Shares 'Like a Boss' Looks
Sci-Fi Saga Makeup Brushes
The PrestosTreasures Star Wars Makeup Brushes are High-Quality
B2B Product Tracking Platforms
Nefab's Connected Packaging Services Eliminates Supply Chain Issues
Clean California-Inspired Cosmetics
Caliray Shares Unfiltered California Beauty Products
Four-Step Haircare Systems
Prettykind Boasts a Product Kit That is Perfect for Curly Hair
Tactile Braille Emoticons
The 'Braille Emoticons' Project by Walda Verbaenen is Inclusive
Festive Setting Powder Packaging
Laura Mercier Celebrates with the Year of the Tiger Collection
Protective Mattifying Primers
This Smashbox Primer Contains Witch Hazel, Zinc & Salicylic Acid
Targeted Body Care Cosmetics
These New Olay Premium Body Care Products Include Three Collections
Magnesium-Infused Skincare
Navinka Skincare Offers its Clarity (un)Mask to Detoxify the Skin
Lengthening Lash Replacements
Eylure London & C-Lash Create False Eyelashes for Cancer Patients
Oil-Free SPF 40 Moisturizers
Olay's 'Regenerist Whip SPF 40' Face Cream is Light and Breathable
Hydrating Moisturizer Sunscreens
Olay Regenerist Now Comes in a Protective Cream with SPF
Sliding-Scale Skincare Prototypes
Rèphr Offers Pay-What-You-Want Pricing & a Feedback Model
Gentle Plant-Based Skincare
Pili Ani Expands its Skincare Range with the Launch of Two New Items
Hydrating SPF Mists
Naked Sundays' SPF 50+ Hydrating Glow Mist Gently Protects Skin
Refillable Preprobiotic Cleansers
The Skingredients® PreProbiotic Cleanser is Highly Effective
Free-From At-Home Hair Colors
Revlon Total Color Introduces a Clean, Vegan Hair Color Solution
Floral-Inspired Multitasking Oils
Terra Beauty Bars Combines Function & Aesthetics
Energizing Affordable Skin Serums
Olay Launched its New Line of Olay Regenerist MAX Serums
Cooling Clean Deodorants
Milk Makeup's Cooling Water Natural Deodorant Refreshes & Invigorates
Mental Health Sundae Initiatives
Serendipity and Rare Impact Fund Supports Mental Health
Under-Eyelash Extensions
Falscara Lashes by KISS are Placed Underneath Natural Lashes
Cookie-Flavored Liquors
Bakesale Liquor is Made from Real Chocolate Chip Cookies
Whipped Priming Masks
The Green Goddess Sleeping Mask + Primer Boasts a Luxurious Texture
Advanced Skincare Lotions
The Olay Body’s Lotion Collection Has Three Options to Choose From
Hair-Lifting Electric Shavers
The Philips Series 9 Pro Electric Shaver Offers Precision Control
Tone-Perfecting Skin Serums
Olay's 'Tone Perfection Serum' Features Vitamin C and Vitamin B3
Calming Acne Relief Masks
Perricone MD's Acne Relief Strategy Comes in a Clay Mask
Singer-Made Vegan Eye Shadows
Selena Gomez's 'Rare Beauty' Launched 2 Eye Shadow Palettes
Lifting Beauty Tapes
The Face Tape Makes a Professional Makeup Hack Easily Attainable
Accessible Commerce Engines
Ecommerce Platform Mason Seeds $7.5m as It Takes on the ‘Amazon Tax’
Extreme Beverage Taste Tests
Liquid Death's Blind Taste Test Features Liquefied Luxury Foods
Tea-Infused Deodorants
Teaology's Natural Deodorant Uses a Black Tea & a Slow-Release Complex
Multi-Use Hydrating Skincare
Kiehl's New Overnight Face Mask Deeply Nourishes the Skin's Barrier
Blurring Gel Primers
Rare Beauty's Always an Optimist Pore Diffusing Primer Smooths Fine Lines
Kid-Created Styling Heads
I’M A STYLIST Was Created by I'M A GIRLY's KIDS4KIDS Design Team
Refreshable Braille Display Keyboards
The APH Mantis Q40 Keyboard Has an Accessible Design
Revitalizing Celebrity-Branded Cosmetics
Kate Hudson Partnered with Juice Beauty Cosmetics
Rejuvenating Skincare Blends
The Regenerist Collagen Peptide24 Collection Makes Skin Look Younger
Miniature Mahjong Shop Designs
Joshua Smith Creates a Mini Iteration of the Biu Kee Mahjong Shop
Vitamin C Facial Cleansers
IMAGE's Facial Cleanser Contains Pharmaceutical-Grade Ingredients
Ultra-Rich Hydrating Creams
M-61's Rich Hydrating Cream Comes with Powerhouse Ingredients