The need for more accessible beauty products has become increasingly evident as the beauty industry acknowledges the importance of inclusivity and ensuring that people of all abilities have equal access to the confidence-boosting benefits of beauty products.
Inclusive packaging plays a significant role in accessible beauty products, with brands incorporating ergonomic designs and tactile details to enhance usability.
In recent years, there has been a rise in celebrity-created brands that champion accessible beauty. While Rare Beauty’s packaging was informed by Selena Gomez’s personal experiences with Lupus, Guide Beauty got its start when Terri Bryant set out to address her own challenges with mobility caused by Parkinson’s disease. By leveraging their influence and platform, celebrity creators are driving positive change within the beauty industry, challenging norms and inspiring other brands to follow suit in their commitment to accessibility and inclusivity.
16 Accessible Beauty Innovationsa
From Easy-Open Moisturizers to Albino-Friendly False Lashes:
Laura McQuarrie — May 29, 2023 — Pop Culture
16
Computerized Lipstick Applicators
L'Oréal Unveiled HAPTA at CES 2023
15
Braille ID Skincare Packaging
Humanist Beauty is a "Radically Inclusive" Beauty Brand
14
Transformative Lip Jellies
Rare Beauty's Soft Pinch Tinted Lip Oil is Lightweight & Non-Sticky
13
Inclusively Designed Deodorants
Degree Inclusive Accommodates Different Abilities
12
Accessible Beauty Brushes
Guide Beauty Brushes are Ergonomically Designed for Expert Blending
11
Albino-Friendly False Lashes
Ivoree Beauty Makes Products for People with Albinism
10
Inclusive False Eyelash Brands
Jenna Lyons' Loveseen Offers 21 Different Lash Looks
9
Accessible Textural Cosmetics
Blind Beauty Uses Braille and Scents to Cater to the Blind Community
8
Accessible Skincare Packaging
Victorialand Beauty Uses Raised Symbols for Tactile Recognition
7
Accessible Grooming Tools
The Revlon Comfort + Control Tools Support Those with Limited Mobility
6
Braille-Printed Self Care Packaging
Cleanlogic Will Begin Printing Braille on All Packaging
5
Flexible Accessible Makeup Brushes
Kohl Kreatives Launched the Flex Collection of Makeup Brushes
4
Easy-Open Facial Moisturizers
Olay is Introducing Accessible Jars for Its Drugstore Moisturizers
3
Effortless Precision Eyeliners
Maybelline's Eyestudio Hyper Easy Liquid Liner Has a Hexagonal Grip
2
Ergonomic Liquid Eyeliners
Professional Paint Brushes Inspired the 24/7 Inks Liquid Eyeliner
1
Inclusive Eyeshadow Brushes
'Feast Your Eyes' Helps with Motor Disabilities or Visual Impairments
Related Ideas
Dual-Purpose Lip Butters
Rare Beauty's Find Comfort Lip Butter Nourishes Day and Night
Collaborative Travel Beauty Bags
The Rare Beauty x Béis Beauty Collection Takes Cosmetics to Go
Gen X Beauty Campaigns
Bluemercury's Up Next Campaign Celebrates Women 40+
Backstage-Inspired High-End Beauty Capsules
Christian Dior Welcomes Jenna Ortega for Its Campaign
Playful Cosmetic Collections
The Clinique x Crayola Collaboration Makes Makeup Feel Fun Again
Grocery-Inspired Beauty Pop-Ups
The Markup Marché by The Ordinary Challenges Industry Buzzwords
Minimalist Performance-Driven Skincare Brands
Saint Jō Skincare Enters the Beauty Market
Science-Led Teen Skincare
Teen Beauty Brand indu is Stepping Away from Makeup to Focus on Skincare
Strategic Beauty-Focused Retail Expansions
Urban Outfitters Supports Yes Day Beauty's Us Debut
Immersive Luxury Cosmetics Pop-Ups
Louis Vuitton Spotlights La Beauté Louis Vuitton
Versatile Beauty-Enthusiast-Approved Products
L’Oréal Paris Spotlights its Trending Must-Haves
Modern Ayurvedic-Inspired Beauty Companies
Indē Wild is Expanding to Sephora in the US
Waterless Functional Makeup Debuts
LIXR Beauty Launched at Sephora in the U.S. and Canada
Inclusive Beauty Games
e.l.f Beauty's Glow Up! Experience Celebrates Self-Expression & Diversity
Active Tween Skincare
Stellar Beauty Co. is for Active Girls, Founded by a 12-Year-Old Athlete
Space Travel Certified Cosmetics
Ready Set Jet Becomes the First Beauty Brand Certified for Space
Pet-Powered Beauty Campaigns
e.l.f. Cosmetics' Animal Intelligence Redefines "AI"
Ergonomic Beauty Brands
REVOLVE Features 'Tilt Beauty' to Make Beauty More Accessible
Mousse-to-Oil Body Hydrators
Find Comfort Hydrating Body Mousse to Oil is Transformative
Miniature Makeup Packaging
Asquan's Makeup Minis Support Sampling, Travel & More
Accessible Makeup Palettes
Shine Foundation and Cheekbone Beauty are Filling a Beauty Industry Gap
Gamified Shade-Matching Activations
Rare Beauty and Sephora Launched the True to Myself Match Up
Youth-Oriented Beauty Branding
Avatara Represents a Fresh Approach to Skincare
Pride-Supporting Cosmetic Campaigns
Sephora and Haus Labs by Lady Gaga Partnered for Pride Month
Solid Skincare Keychains
Purepeak Appeals to Gen Z's Love of Compact, Portable Cosmetic Keychains
Whole-Family Beauty Collections
Old Navy Beauty Co. Shares Fun, Accessible Skincare & More
Eco Amenity Offerings
ADA Cosmetics Introduces Eco-Boutique Amenities in Smart Dispensers
Seasoning-Inspired Beauty Sets
Rare Beauty x Tajín Dropped Two Shades Inspired by Iconic Hues
Inclusive Gourmand Fragrances
Rare Eau De Parfum's Pump Considers Upper Extremity Impairments
Soccer Athlete-Starring Beauty Campaigns
e.l.f. Partners with the NWSL's Jess Carter
Premium Packaging Storytelling
Virospack Showcases Custom Beauty Packaging Through Film
Affordable Prestige Haircare
e.l.f. Hair Shares Affordable Solutions for Styling & Self-Expression
Feel-Good Lip Products
Serotonin Beauty Makes Products for Self-Expression
Personalized Lash Recommendation Experiences
LashLovr Helps Shoppers Find Styles That Fit Best
Dermatologist-Founded Skincare Brand Expansions
Fig.1 Beauty Has Launched on Sephora
Celebrity-Led Skincare
Dua Lipa Debuts Her Skincare Brand DUA with High-Performance Formulas
Beauty Marketplace Expansion
Bath & Body Works Enters 600+ Ulta Beauty Stores
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
Affordable Performance Cosmetics
Sona Cosmetics Delivers "Makeup Without the Markup"
Diverse Beauty Campaigns
Rare Beauty's Every Story Belongs Features 48 People from Latin America
Sensorial Texture Formulation Collections
Seppic Unveils the Beauty Cosmic Odyssey Collection
Light-Exposure-Addressing Skincare Lines
Tomorrow-Today Beauty Brings Blue-Light Skincare to Ulta
Unhoused Individuals-Supporting Initiatives
Thrive Causemetics & Beauty 2 the Streetz Parttner
Breakout-Targeted Skincare
Alix Earle's Acne Journey Informed the Making of Reale Actives
Home-Centric Beauty Campaigns
Sally Beauty Debuts the Holiday Beauty at Home Campaign
Dual-Chamber Beauty Packaging
Clarins Uses Dual-Chamber Packaging to Merge Formulas at Application
Cream Beauty Compacts
Laura Geller Beauty Debuts Best of the Best Cream Full Face Basics Palette
Adaptive Makeup Accessories
By Storm Beauty Specializes in Silicone-Based Gripping Tools
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Inclusive Age-Appropriate Skincare
Pour Tous is a First-of-Its-Kind Brand for Gen Alpha & Gen Z
Purse-Shaped Beauty Balms
The Crème Shop Kiss & Blush Lip & Cheek Balm is Portable & Customizable
Creator-Led Beauty Retail
rhode Expands Across Sephora Europe After Strong Viral Demand
Beauty-Founder Delivery Experiences
Sephora Launches its 'Beautiful Deliveries' Campaign
Mocktail-Inspired Beauty Masks
ESW Beauty Emphasizes Playful Packaging for Cosmetic Formulations
All-Asian Beauty Campaigns
Maybelline Face the Difference Features 40 Asian Pacific Trailblazers
Sun-Inspired Luxurious Beauty Lines
Hermès Boasts the Les Façons Makeup Capsule
Scan-to-Sniff Fragrance Billboards
Rare Beauty's Activation with Shopify Shop Promote a New Scent
Voice-Activated Beauty Devices
The MediSpa Inclusive Beauty System Includes an AI Coach
Cooling Beauty Applicators
Quadpack's Lotus Pod Delivers a Depuffing Cool Touch
Fashion Label Beauty Collections
Vol. 1 White Fox The Beauty + Lifestyle Collection Debuts
Personalized Beauty-Tech Systems
MaXpace Lets Brands Produce Custom Formulas On-Site
Non-Crease-Proof Eyeshadows
Fara Homidi Beauty's Essential Eye Collection Achieves a Lived-In Look
Shoppable Beauty Routine Apps
BeautyShelf Helps Users Discover Authentic Recommendations
Fashion Brand Cosmetic Collections
Juicy Couture Beauty Products Come in a Variety of Options
Beauty-Backed Sports Teams
First Aid Beauty is Supporting the Olympic & Paralympic USA Teams
Inclusive Clinical Skincare
Reframe by Savannah James Products are Clinically Researched
Certified Organic Beauty Expansions
Ogee is Entering a Broader Retail Market by Joining Sephora
Luxurious Beauty Collections
The Louis Vuitton La Beauté Collection is Chic and Artistic
Customizable At-Home Nail Solutions
KISS Products Inc. Has Introduced Its Spring 2025 Lineup
Canned Liquid Soaps
Niul Cosmetics Packages Its Soap in Aluminum Cans
Mobile Beauty Retail Activations
Cardi B Debuts Beauty Truck for Her Haircare Brand
Spring Skincare Sampling Boxes
The NewBeauty Spring 2026 TestTube Box is Curated
Comprehensive Affordable Beauty Ranges
Suave Strives to Be Affordable Yet Effective
Loyalist Skincare Campaigns
The Parëva Beauty In My Skin Campaign Features Real Brand Advocates
Accessible Beauty Consultations
Walmart’s Beauty Experts Offer Personalized In-Store Guidance
Emotional Wellness Neurocosmetics
The Skin-Brain Axis Inspired Gotha Cosmetics' Neuroaura Concept
Makeup Artist-Approved Travel Bags
The Ally Nicole x DESIGNME Travel Beauty Bag is Convenient
Cushioned Grip Lip Liners
The Easy Way Lip Liner by Tilt Beauty Makes Beauty More Accessible
Renaissance-Inspired Curated Beauty Marketplaces
Rennaï Has Launched an E-Commerce Website
Blind Box Cosmetic Partnerships
The Squishmallows x Dr.PAWPAW Mystery Bag Supports Lip Care
Skin-Loving Cruelty-Free Cosmetics
Lush's New Skincare-Makeup is Nourishing & Multitasking
Long-Lasting Lip Glosses
Not Beauty by SZA Debuted a Trio of Hard-Working Lip Essentials
South Asia-Influenced Cosmetics Brands
Just B Cosmetics Champions Bold Beauty and Inclusivity
Child-Resistant Beauty Droppers
Virospack Created the Beauty Industry's First Childproof Dropper
Cosmetics Ingredient Advancements
Lubrizol Beauty Launches Botanical-Powered Functional Polymers
Gourmand Beauty Products
Cake Beauty Brings Dessert-Inspired Haircare to Mass Retail
In-Store Beauty Bars
Walmart Beauty Bars Help Customers Discover Products & Test Samples
Customized Mascara Personalization Tools
Essentia Beauty Unveils Its Matrix Revolution Web App
Accessible Private Label Branding
Co-op Products are Introducing NaviLens Technology
High-Performance Cosmetic Lines
Clariant Introduces a New Collection of Personal Care Products
Elegant Holiday Beauty Kits
U BEAUTY Has Curated a Collection of Five Distinct Skincare Kits
Lash Brand Expansions
Lilly Lips Marks Lilly Lashes’ Expansion Into Color Cosmetics
Curated Canadian Beauty Sets
The Beauty Edit Vol. 1 Showcases Canada’s Indie Beauty Talent
Animal-Inspired Habitat Lip Balms
Endangered Animals Lip Balm Links Beauty to Wildlife Awareness
Refillable Skincare Lineups
Fig.1 Beauty Emphasizes Sustainability in Its Packaging
Circular Beauty Packaging
SGD Pharma Expands Refillable and Recycled Glass Solutions
Award-Winning Inclusive Haircare Packaging
Enable Accessible Haircare Was Founded by Laura LeMond
Creator-Led Product Collections
Vaseline Originals Celebrates Vaseline Hacks & Their Creators
Luxe Beauty Oil Expansions
Moroccanoil® Launches in Ulta Beauty
Essential Eyeshadow Palettes
Rare Beauty Launches the Essential Neutrals Palette
Pro-Founded Beauty Brands
The CASSIE Beauty Brand Was Launched by Cassie Lomas
Black Student-Supporting Beauty Initiatives
Sally Beauty Launches the Rooted in Success Campaign
Celebrity-Backed Skincare Brands
Savannah James' Reframe Beauty Arrives on the Market
Glow-Focused Beauty Campaigns
Pixi Beauty Debuts the 'Glow, Reimagined' Collection
Self-Care Travel Capsules
Rare Beauty × Béis Release a Limited Capsule Combining Style & Function
Student-Centered Beauty Collabs
College Fashionista x Clinique Partner for a Campus Program
Mystery-Driven Beauty Brands
Enigma Launched with the Philosophy That Beauty Should Be Personal
Inclusive Self-Tanning Products
Peta Jane Beauty's Self Tanners are Eco-Certified and Organic
Ethical Skin-Nourishing Cosmetics
The Beauty Kitchen PURE Collection Features Four Products
Empowering Cosmetic Campaigns
The Revlon Be Unforgettable Campaign Reinterprets a Brand Tagline
Fashion-Beauty Convergence
Première Vision and Cosmetic Valley Unite Fashion and Beauty Brands
Accessible Pro-Grade Skincare
Bliss Pro Shares Treatment-Based Formulas with Next-Gen Ingredients
Vibrant Organic Product Branding
Fruit Bliss Introduces Its First Packaging Redesign in Ten Years
Coastal-Inspired Luxury Beauty Capsules
Chanel Debuts Its Les Beiges Summer 2026 Collection
Cultural Heritage Beauty Branding
KATE Blends Kabuki Artistry with Shadow-Enhancing Makeup
Accessible Skincare Gadgets
InventHelp Showcases a Hands-Free Lotion Applicator
Indulgent Cosmetic Packaging
Sensorial Food Inspired Albéa's Sugar Rush Packaging Collection
Small-Batch Skincare Brands
Collage Skincare Champions Canadian Beauty with Scientific Formulas
Premium Wellness Packaging Systems
Abox Agency Designs a Premium Naturare Brand Identity
Sports Fandom Beauty
E.l.f. Creates Immersive Beauty Experiences Around Global Soccer
Next-Gen Lash Serums
groa's Lash Enhancing Serum Was Tailor-Made for Gen Z and Gen Alpha
Celebratory Beauty Expansion Campaigns
KimChiChic Beauty Celebrates Its Inclusion in Ulta
Social-First Beauty Retailers
Sally Beauty Joins TikTok Shop
Premium Dispensing Solutions
Aptar Beauty Unveiled New On-Shelf Dispensing Systems
Inclusive Resort Wear Collections
Tasha Ghouri's ASHA Uses EnableAll Technology
Creator-Led Beauty Commerce
Amazon India Combines Creator Content and Beauty Shopping
Arena Beauty Activations
L'Oréal Brings Immersive Beauty Experiences to Europe's Largest Arena
Nostalgic Beauty Campaigns
Dove's #UnseenBeauty Initiative Challenges Y2K Beauty Standards
Glamorous Prestige Skincare
Icon Skincare Reimagines Time-Honored Ingredients and Techniques
Hybrid Beauty Discovery
Ulta Beauty Finds Gen Alpha Blends AI Tools with In-Store Shopping
Ethical Cosmetics Campaigns
Sabrina Elba Advocates for Ethical Sourcing and Child Labor Reform
Luxury Beauty Destinations
A Niche Beauty Destination Offers Premium Services
Pregnancy-Safe Beauty Campaigns
Well People Spotlighted Clean Products for Mother's Day & Beyond
Monochromatic Sleek Water Bottles
The Rare Beauty x Bink Water Bottle is Modern and Sleek
White-Label Beauty Programs
Blanka Enables Easy, Custom Beauty Brand Launches With Dropshipping
LGBTQ+ Tattoo-Inspired Beauty Packaging
Glow Recipe Celebrates Pride with a Limited-Edition Toner
Luxurious Beauty Launches
La Beauté Louis Vuitton Debuted with Refillable Makeul and Artful Design
Curated Celebrity Beauty Capsules
Hourglass Cosmetics Announces the Olivia Dean Edit
Reduced-MOQ Cosmetic Services
Cosmetic Innov Access Launched by Édith Almenara and Walid Ouennich
Sustainable Aerosol Packaging
Aptar Beauty Adds Twist-to-Lock Mechanisms for Leak-Resistant Sprays