Fans of the Marvel Comics Universe and makeup enthusiasts will be excited as Urban Decay has teamed up with Marvel Studios for a Limited Edition 'Eternals' inspired line.
Marvel Studios' 'Eternals' is the newest film in the franchise. It follows "a race of immortal beings with superhuman powers who have secretly lived on Earth for thousands of years, reuniting to battle the evil Deviants," according to the film's official synopsis.
The collection touches on these themes by including updated long-wear Urban Decay classics, such as the All Nighter Long-Lasting Makeup Setting Spray, 24/7 Glide-On Waterproof Eyeliner Pencil, Lip Eclipse, and more. Each product can be purchased individually or together in the UD X Marvel Studios Eternal Vault.
Image Credit: Urban Decay and Sephora
Key Themes Behind This Trend
- Limited Edition Makeup Collections
- There is a rising trend of collaborations between beauty and entertainment companies, as seen in the Urban Decay and Marvel Studios 'Eternals' line, creating exciting opportunities for both industries.
- Marketing Through Pop Culture References
- Pop culture references in marketing campaigns, such as the partnership between Urban Decay and Marvel Studios for their 'Eternals' line, are becoming increasingly popular as a way to reach wider audiences.
- Long-lasting and Waterproof Makeup
- The trend of long-wear and waterproof makeup, featured in the Urban Decay and Marvel Studios 'Eternals' line, opens opportunities for products that cater to active lifestyles and require all-day wear.
Where This Applies
- Beauty and Fashion
- The beauty and fashion industry can benefit from collaborations with entertainment companies to create unique and trendy products like the Urban Decay and Marvel Studios 'Eternals' line.
- Entertainment and Media
- Entertainment companies can explore collaborations with beauty and fashion companies to create merchandise that appeals to fans, like the Urban Decay and Marvel Studios 'Eternals' line.
- Sports and Fitness
- The long-lasting and waterproof makeup trend showcased in the Urban Decay and Marvel Studios 'Eternals' line presents opportunities for beauty and fashion companies to target consumers with active lifestyles, such as athletes and fitness enthusiasts.
