Guide Beauty brushes set themselves apart from most in the makeup industry with ergonomic designs and handles that are easy to drip. The Easy On The Eyes Brush Collection takes an innovative and mindful approach to makeup application that not only serves people with disabilities but all makeup lovers who want to create better looks with more ease.
Guide Beauty is based on empowering makeup lovers with skill and confidence by creating products that simplify the application process and help consumers achieve better results. The brand launched in 2020 after founder and celebrity makeup artist Terri Bryant was diagnosed with Parkinson's disease. And with when Selma Blair signed on as Guide Beauty's Chief Creative Officer, it brought more visibility to problems in the beauty industry that have gone unacknowledged for far too long.
Why This Trend Is Growing
- Accessible Beauty
- There is an opportunity for the beauty industry to create more products that are intentionally designed to be accessible to all people, including those with disabilities.
- Ergonomic Design
- The trend towards ergonomic design in products can be applied to many industries, including beauty, to make them more comfortable and easy to use for everyone.
- Simplifying Application Processes
- As seen in Guide Beauty's approach, there is a trend towards creating products that simplify application processes, making it easier for consumers to achieve better results.
Industries Being Reshaped
- Beauty
- The beauty industry can benefit from incorporating accessible design and simplifying application processes to create more inclusive and user-friendly products.
- Healthcare
- The healthcare industry can adopt the trend towards ergonomic design to create medical devices that are more comfortable and easy to use for patients.
- Consumer Goods
- The trend towards simplifying application processes can be applied to various consumer goods industries, from cleaning products to kitchen appliances, to make products more user-friendly and accessible to all.
