Effortless Precision Eyeliners

Maybelline's Eyestudio Hyper Easy Liquid Liner Has a Hexagonal Grip

Maybelline's Eyestudio Hyper Easy Liquid Liner pairs a revolutionary flex tip brush with a hexagonal grip so that users can achieve smooth and precise eyeliner application every time. This inclusive beauty product suits all levels and abilities, and it solves the problems caused by other liquid eyeliners that skip, slip and otherwise cause users hassle.

With a brush tip that was expertly designed to fit the shape of the eye, this product delivers high-payoff color that doesn't smudge or budge for up to 24 hours.

There's a need for more accessible beauty products like this Maybelline liquid eyeliner that considers users' physical abilities to ultimately promote inclusivity, empowerment and self-expression so that everyone has equal access to enjoy the transformative and confidence-boosting benefits of beauty.

Inclusive Beauty Products
The need for inclusive beauty products that promote inclusivity, empowerment, and self-expression will continue to rise.
Revolutionary Flexible Tips
Revolutionary flexible tips in eyeliner brushes will be a growing trend in the makeup industry.
24 Hour Color Technology
Technology that provides long-lasting color in beauty products will become increasingly popular.

Industries Being Reshaped

Cosmetics
Innovations in cosmetics will continue to lead to more inclusive and accessible beauty products.
Healthcare
Healthcare industries may look to partner with cosmetic companies to provide more accessible beauty products for individuals with disabilities.
Technology
Technology companies may invest in beauty products to develop more innovative and long-lasting color technologies.
SCORE
3.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 44%
Activity 44%
Freshness 17%