Limited-Edition Bronze Shimmer Powders

Fenty Beauty by Rihanna Delivers a Radiant Finish

This limited-edition bronze shimmer powder is formulated to turn heads during the summer months. The product was launched by the one and only Fenty Beauty by Rihanna—a brand that has been celebrated not only for its inclusive messaging and powerful, high-quality releases but also for its affiliation with the beloved R&B star.

The Toast'd Swirl Bronze Shimmer Powder comes in a pressed powder formula that is ultra-smooth. When applied to the skin, the product delivers "a high-impact shimmer and a hint of warmth for all-over, multi-dimensional radiance." These effects can be glimpsed from far away but the subtleness of the look definitely goes a long way to enhance the allure and mystery.

Fenty Beauty by Rihanna offers the Toast'd Swirl Bronze Shimmer in two variations to suit different complexions—the Pecan Swiller and the Chocolate Swiller.

Limited-edition Beauty Releases
Create hype and exclusivity around beauty products with limited-edition releases.
Inclusive Beauty Messaging
Promote diversity and inclusivity in beauty to appeal to a wider audience.
Shimmer and Radiance
Highlight the trend of shimmer and radiance in beauty products for a glowing, youthful look.

Sectors Adopting This

Beauty Industry
Use inclusive messaging and limited-edition releases to increase brand loyalty and sales.
Entertainment Industry
Collaborate with popular celebrities to create hype around limited-edition products.
Fashion Industry
Pair makeup releases with fashion collections to create a cohesive brand image and increase sales.
SCORE
1.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 35%
Activity 1%
Freshness 13%