These 2017 underwear innovations include a variety of styles for both women and men that make use of comfortable, supportive, and stylish designs. In some cases, brands have gone as far as to incorporate smart technology into their creations, to benefit those wearing the garments by enabling them to be more informed on their health.
A great example of this is the 'EVA' bra that was developed by Julián Ríos Cantú, a young designer who was prompted to create a breast cancer-detecting garment after his mother tragically passed away from the disease. The EVA bra works by incorporating biosensors that send the wearer information to a connected app. With these sensors, the bra is able to detect any changes to the body, including those concerning shape, temperature, and color.
Also included is the range of nude underwear from the brand Evelyn & Bobbie. Unlike many nude underwear collections on the market, Evelyn & Bobbie offer different colors to suit a variety of skin tones, making it more inclusive. In addition, the brand's underwear is free of underwire and boasts ultra-soft materials, making it incredibly comfortable to wear, while offering all the support one needs.
Top 55 Underwear Innovations in 2017
From Lingerie-Branded Lip Kits to Leak-Proof Workout Shorts:
Riley von Niessen — Jan 28, 2018 — Fashion
53
Sweat-Preventing Bras
The Ta-Ta Towel Was Designed to Combat One of Summer's Challenges
52
Athletic Panther-Paired Editorials
Cara Delevingne Posed with a Panther for PUMA's DO YOU Campaign
51
Unretouched Lingerie Ads
Anine Bing's New Line is Being Promoted with Photoshop-Free Ads
50
Socialite-Made Camouflage Merchandise
The New Kylie Jenner Camo Series Features Underwear and More
49
Stretch Mark-Exposing Fashion Ads
These Unedited ASOS Images Speak to the Body Positive Movement
48
Unedited Lingerie Shoots
The Ashley Graham Vogue Italia Editorial Shows the Model in Sultry Looks
47
Body-Positive Sportswear
The Nike Plus Size Collection Introduces a Range of Extended Sizes
46
Organic Hemp Underwear
The 'WAMA' Underwear is Breathable and Naturally Antimicrobial
45
Detachable Underwear Clasps
Blooms Prive Offers Comfortable and Functional Underwear
44
Performance-Enhancing Underwear
The VylyV 'Swift' Undergarments Exercise Your Pelvic Floor Muscles
43
Seductive Mechanic Editorials
Hailey Baldwin Wears Branded Denim Ensembles This New GUESS Campaign
42
Inclusive eCommerce Retail Brands
Fashion Retailer Addition Elle Launches a US eCommerce Website
41
Sultry Retro-Inspired Editorials
Bella Hadid Was Collier Schorr's Muse for 032c Magazine
40
Plus-Sized Lingerie Collections
Viva Voluptuous Offers an Array of Sizes for Consumers
39
Millennial Resort Fashion
Prada's Resort Collection Boasts Youthful, Feminine Details
38
eCommerce-Exclusive Activewear
Amazon Launched a Variety of Private-Label Sportswear Brands
37
Underwire-Free Nude Bras
The Evelyn & Bobbie Brand Offers Underwear That Focuses on Comfort
36
Transitional Tank Lingerie
Knixwear's 'Evolution Tank' is Ideal for Sleep, Fitness, or Layering
35
Inclusive Celebrity Lingerie Ranges
The New Addition Elle Line Was Made with Model Ashley Graham
34
Redesigned Private Part Pouches
Joeywears Underwear Promise a More Comfortable Fit and Less Sweat
33
Ageless Lingerie Marketing
56-Year-Old Model Mercy Brewer Fronts Lonely Lingerie's Latest Campaign
32
Technical Sports Bras
Nike Flyknit Sports Bras Use the Same Technology as the Revolutionary Shoes
31
Vibrant Supportive Swimwear
Anita's 2018 Collection Boasts Unique Designs and Colorways
30
Leakproof Mens Undergarments
The PantyProp 'PropHim' Leakproof Underwear Blocks Odors
29
Antibacterial Bamboo Underwear
Aubrey & Oakes Underwear is Designed for Optimal Comfort
28
Smart Wellness Bras
VITALI's Bra for Health Serves as an All-Day, Personal Wellness Coach
27
Intimate Holiday Clothing Lines
Calvin Klein's Holiday Collection is Chic and Timeless
26
Reengineered Sports Bras
This Lululemon Bra is Made with Soft, Sweat-Wicking 'Ultralu' Fabric
25
Iconic Lingerie Museums
A Victoria's Secret Museum is Now Open on New York's Fifth Avenue
24
Leak-Proof Workout Shorts
Thinx's "Period-Proof" Training Shorts Have Absorbent Built-In Underwear
23
Stylish Underwear Subscription Services
The Relevel Men's Boxer Briefs are Supportive Yet Soft
22
Progressive Female Representation Campaigns
Dove and Mindshare Joined to Redefine Beauty Standards
21
Experiential Sports Bra Pop-Ups
The NikeWomen BraHaus Pop-Up Sought to Offer Custom Sports Bras
20
Mountain-Inspired Street Wear Collections
Wasted Paris' New Line Incorporates Mountain Chords
19
Fit-Focused Nude Bra Collections
ThirdLove Bras Now Feature an Inclusive Nude Range
18
Inclusive Shoe Collections
'Kahmune' is Selling Nude Heels in 10 Different Shades
17
Empowering Mastectomy Bras
Anna Bonny's Post-Mastectomy Bras Take Inspiration from Eyepatches
16
In-Store Legwear Galleries
Wilford's Berlin Store Features a Legwear Gallery Inside
15
Personalized Lounge Wear Pop-Ups
Amazon's Holiday Pop-Up Features a Unique Monogramming Station
14
Lingerie-Branded Lip Kits
Victoria's Secret Lip Kit Was Customized by Four of the Brand's Models
13
Antibacterial Radiation-Blocking Boxers
RadiaShield Anti-Radiation Boxer Brief Underwear is Comfy
12
Active Maternity Wear
MATLETIK Produces Canadian-Made Activewear for Expectant Mothers
11
Cancer-Detecting Bras
Higia Technologies' 'EVA' Bra Spots Early Stages of Breast Cancer
10
Canadian Fashion Pop-Ups
INLAND's Fall Pop-Up Spotlighted 70 Canadian Designers
9
Self-Cooling Underwear Collections
Organic Basics Now Offers Anti-Bacterial Underwear for Women
8
Affordable Underwear Subscriptions
Knotty Knickers Delivers New Underwear to You for $3.99
7
Plant-Based Menswear Lines
The Fiber in This Fashionable Menswear Line is Found in Eucalyptus
6
Multi-Functional Basic Underwear
The Basic Girl Brand Emphasizes Functionality Over Frivolity
5
Songstress Athleisure Collaborations
Demi Lovato's Fabletics Collection Inspires Confidence
4
Eco Fabric Scrap Accessories
The Arvin Goods Socks and Underwear are Made without Water Use
3
Confidence-Promoting Retailer Ads
Missguided's 'Keep On Being You' Campaign Honors Individuality
2
Compression Mastectomy Bras
This Feminine Stella McCartney Bra Supports Post-Mastectomy Healing
1
Monthly Underwear Subscriptions
Me Undies Gives Consumers Comfortable and Fresh Undergarments
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Performance Swimwear Brands
Surface Athletic Launches Canada’s Boldest New Swimwear Brand
Unapologetic Lingerie Campaigns
MARIEMUR's Judge Me Guilty Celebrate's Confidence and Desire
Elevated Athletic Collections
Reebok Launches Multi-Sport Performance Apparel Lines
Ultra-Flattering Bodysuit Designs
BetterMe's Iconic Catsuits are Alluring and Performance-Driven
Ultra-Light Intimates Silhouettes
Bloomers Intimates Introduces the Feather Lace Panties in 2025
Athletic Wear Collabs
NikeSKIMS Collection Launches with NikeSKIMS First Collection Campaign
Romance-Driven Lingerie Collections
Boohoo Launches the Let’s Talk About Love Collection
Actor-Starring Underwear Campaigns
Lacoste Taps Taylor Zakhar Perez for a Retro-Style Spot
Sculpted Athleticwear Collections
BetterMe Expands Its Viral Catsuit to New Silhouettes
Valentine's-Inspired Period Panties
Modibodi Debuts its Valentine's Day Period Underwear Line
Mens Underwear Campaigns
David Beckham Stars in the News BOSS ONE Bodywear Campaign
Racy Lingerie Campaigns
Agent Provocateur Has Unveiled Its Autumn 2025 Promotional Campaign
Jewelry-Like Fitness Wearables
Inllie Fitness Bracelets Capture Data in an Elegant Way
Science-Backed Sleepwear
Zed Sleep's Technical Sleep Apparel is Engineered to Enhance Recovery
Mother-Daughter Founded Intimates Brands
Cureus Label Redefines Intimates with Confidence
Modern Vacation Pieces
Bydee Launches its Resort Wear Collection for Effortless Getaway Looks
Bridal-Inspired Lingerie Campaigns
Rihanna Stars in Savage X Fenty's Bridal Lingerie Campaign
Shapewear Collections Expand North
Shapermint Launches Seven-Piece Core Line Across Walmart Canada
Liberating Lingerie Collections
ZHILYOVA Creates Feminine Designs That Blur Traditional Boundaries
Versatile Activewear Essentials
Under Armour Features Co-Ord Pieces for Functionality and Style
Vibrant Comfort-Forward Apparel
Parade Launched the 'Lazy Daze Collection' for Summer
Modest Influencer-Backed Gymwear
Gymshark Taps Leana Deeb to Design a Line of Modest Activewear
Millennial Pink-Inspired Apparel
UNIQLO Features Practical Spring Pieces in Signature Pink Hues
Tennis Tournament Capsule Collections
The Lululemon Indian Wells Apparel Range is Athlete-Approved
Ultra-chic affordable swimwear designs
Mimi Flamingo debuts the stylish 2026 Signature Styles
Delicate Bridal Lingerie Lines
Lorette Seeks to Redefine Traditional Wedding Undergarments
Thoughtfully Designed Activewear Lines
BetterMe's Motion Collection Combines Style & Functionality
Vibrant Lingerie Collections
The New Lorette Spring/Summer Collection is Playful and Elegant
Fuller-Bust Wireless Bras
Knix Launched a Shape-Focused Bra for Fuller Busts
Endometriosis Awareness Undergarments
Holland & Barrett's Endo Pants Visualize Hidden Discomfort
Versatile Apparel-Lingerie Brands
Boobwear Brand Nuudii Redefines Comfort for Women Everywhere
Sustainable Shapewear Lines
The OceanHug Collection by Shapellx is Crafted from Oyster Shells
Influencer-Promoted Festive Lingerie Capsules
Hanky Panky Debuts Its Holiday Line with Lexi Wood
Shape-Focused Swimwear Lines
YITTY's Swimwear Collection Boasts Its Inclusive Shaping Technology
Actress-Approved Lingerie Brands
SYRN Lingerie Was Created by Sydney Sweeney
Nautical-Inspired Sporty Swimwear Capsules
Knix Has Introduced Its Sporty Swim Collection
Sculpting Denim Collections
SPANXsculpt ReDefine Revolutionizes the Comfort and Fit of Denim
Valentine's Day Intimates
Love & Lemons Valentine's Day Collection Brings Romance to Life
Bespoke Swimwear Designs
Bathing Belle Swimwear Debuts its 'Cruise Collection'
Travel-Friendly Loungewear Collections
Frankies Bikinis Unveils Its New Travel Diaries Collection
Foundational Ready-To-Wear Collections
The Calvin Klein Spring 2026 Ready-To-Wear Line is Stunning
Functional Airy Apparel
UNIQLO’s AIRism Collection Features Anti-Odor Pieces
Sustainable High-End Swimwear Brands
Aventura Swimwear Blends High Style with Sustainability
Empowering Founder-Inspired Swimwear Campaigns
Knix’s Latest Campaign is Titled 'Out of Office'
Period-Proof Student Uniforms
The Period Uniform by Somos Martina Integrates Menstrual Underwear
Underwear-Imitating Hybrid Garments
Balenciaga Presents the Cut Off Brief Skirt for FW25
Influencer-Backed Valentine's Day Collections
Adore Me Taps Bobbi Althoff for Its 2026 Capsule
Wellness Focused Swimwear
Bathing Belle Designs Its Fall/Winter Line for Cold Plunge Culture
Adorable Silk Panties
Lorette Lingeri Boasts the Cute Jolie Silk Panties in River Blue
Comfortable Seamless Bras
Floatley Cozy Wireless Scoop Plunge Bra Just Launched
Functional Support Bras
Parade Debuts its 'Underwire Bra Collection'
Valentine's Day Intimates Collections
Yitty's Valentine's Day Shop Embraces Confidence with Style
Elevated Loungewear Lines
UNIQLO's New Collection Blends Comfort with Street-Ready Style
Luxury Bold Underwear Styles
Calvin Klein's Unveils Their Autumn Campaign
Heartwarming Life-Tech Apparel
nanamica Introduces a New Collection for Spring/Summer 2025
Shaping Swimwear Lines
Miracle by Miraclesuit Offers Smoothing, Sculpting Swimwear Options
Fashion-Forward Shapewear
Calvin Klein Shapewear Integrates Details Like Lace & Signature Logos
Innovative Lightweight Activewear Brands
Elite Eleven Debuts the Performance-Driven & Stylish LUNA
Odor-Resistant Merino Wool Collections
Proof Expanded Its 72-Hour Merino Collection With New Looks
Redefined Women's Sportswear
Under Armour Launched the 'Women’s Courtside Collection'
High-Performance Sculpted Fitnesswear
Nike and SKIMS Announced NikeSKIMS, a New Brand for Women
Summery Compression Clothing Collections
The SPANX® Active Range for Summer Has Made its Debut
Modern Low-Impact Swimwear
Vitamin A's Newest Swimwear Collection Reduces Environmental Impact
Seamless Chafe-Prevention Undergarments
Noosh Debuts AIR Base Layers for Summer Comfort
Health Awareness Undergarments
The UnderAware Brings Awareness to Testicular Cancer in April
Travel-Ready Sophisticated Shapewear Collections
Body by Miraclesuit Boasts a New Collection
Bra-Preserving 3D-Printed Hangers
Joyce Lai Creates the Bras Up Hanger with Recycled Materials
Streetwear Label Expansions
KSUBI Unveils KSWIM, The Brand’s First-Ever Swimwear Collection
Groundbreaking Swimwear Constructions
onewith is Fundamentally Reimagining Swimsuit Design
Athlete-Approved Intimates Lines
Victoria's Secret Debuts the Season of Strapless with Angel Reese
Lace Corset Lingerie Designs
Honey Birdette Summer Campaign Brings Lingerie into Everyday Wear
Unique T-Shirt Materials
Mack Weldon's AIRKNITx T-Shirt is Made from Underwear Fabric
Canadian-Made Cruise Collections
SHAN's Cruise 2026 Line Features Fluid Silhouettes
Elevated Layered Bras
The Layered Bra from FORM is a Stylish Athleisure Piece
Temperature-Regulating Sports Bras
Thirdlove's TempSync Active Supports Daily Activity & Movement
Sculpting Swimwear Collections
Spanx Swimwear Styles Offer Three Compression Levels
Ergonomic Intimate Devices
Dame Debuted the 'Lay Panty Vibe'
Stylish Beach-Ready Swimwear
Parade’s New Swim Collection Boasts Inclusive Silhouettes
Sports-Focused Smart Classes
Innovative Eyewear Debuts the Reebok Powered by Lucyd Smart Eyewear
Collaborative Summer Protective Fashion
BEAMS and Speedo Work on a Amphibious Collection
Reimagined Menstrual Care Portfolios
Kotex Debuts a Reimagined Portfolio of Pads and Liners
Celebrity-Modelled Lingerie Collections
Heidi Klum & Daughter Star Intimissimi's Basics Collection
Princess-Inspired Active Apparel
Disney & Her Universe Reimagine Classic Gowns as Workout Dresses
Collaborative Inclusive Swimwear
Frankies Bikinis and Khy Join on the Cloud Cups Capsule
Inclusive Sustainable Swimwear
SHEILA Features a Unique Range of Activewear-Inspired Beach Styles
Redefined Comfort-Forward Bras
Understance Introduced its Collection of 'FlexWire' Bras
Celebrity Swimwear Collections
SKIMS Introduces the Swim Line for Summer 2025
Technical Athletic Apparel
Reigning Champ Expands Solotex Mesh Performance Collection
Inclusive Comfort-Focused Bra Designs
Cacique Intimate's Smart Lift Bra Targets Fuller-Busts
Athleisure Line Launches
Fashion Nova’s “Performance in the City” Athleisure Collection
Patented Swimwear Systems
Sabal Swim Calls Attention to Its CupUp Technology for AA to B Cups
Women's Swimwear Brand Expansions
Chubbies Has Launched Cheekies to Serve a New Demographic
Basketball-Inspired Undergarments
Tommy John’s Tournament Collection is Trusted by NBA Stars
Luxe Comfort-Forward Loungewear
Bloomers Intimates Features Stylish Loungewear Essentials
Canadian Retailer Expansions
Knix Partners with Holt Renfrew to Grow in Canada
Ultra-Breathable Triangle Bralettes
Bombas Introduces the SoftMesh Triangle Bralette
Intimate Valentine's Day Collections
The Hanky Panky Valentine's Day Collection is Stylish
Future-Forward Layering Collections
Uniqlo U Unveils Its North Sea-Inspired Fall/Winter 2025 Line
Contouring Performance Wear
LILYSILK SilkContour Supports Movement Without Compressing or Pinching
Elegant Sporty Swimwear
The Lacoste Swimwear Collection Features Vibrant Colors and Functionality
Adaptive Clothing Ranges
Primark X Victoria Jenkins Unveil an Inclusive Fashion Line for All
Modernized Private Label Lingerie
M&S Body is Arriving with a 300 Piece Collection
Comfortable Women's Liners
Skimpies is an Essential Underwear Replacement for Women
Revolutionary Activewear Fabrics
Coolia Activewear Boosts Performance and Sustainability
Performance-Focused Casual Apparel
Lee Adopts Moisture-Wicking Technologies for its New Collection
Multi-Use Performance Sport Shorts
Proof Launched Its Versatile Everyday Training Short
Empowering Menstrual Care Solutions
Skaly Lingerie Emphasizes Comfort and Empowerment
Heritage-Inspired Underwear Designs
The Hendon Heritage Muse Undergarment is Timeless and Premium
Reassuring Leakproof Underwear Campaigns
Knix and Kristen Bell Launch the You're Good Campaign
Faux-Piercing Push-Up Garments
SKIMS Presents the Ultimate Pierced Nipple Push-Up Bra
Versatile Sleek Swimwear Designs
Dandy Del Mar Presents New Pieces to its Summer Roster
Cotton Underwear Essentials
Tommy John's Signature Cotton Collection is a Thoughtful Expansion
Flexible Underwire Bras
Wacoal's Industry-First EverFlexing Bra Adapts Across Six Sizes
Mens Underwear Bundles
Manmade Delivers Comfort and Style with Boxer & Socks Bundle
Denim-Centric Apparel Drops
Mars the Label Unveils a Statement-Making Drop
Functional Postpartum Recovery Sets
Nyssa Boasts the Comfort-Focused FourthWear Bundle
Athlete Swimwear Knit Fusion
Tom Daley Swimwear Blends Knits with Sport-Ready Design
AI-Powered Bra Fitting Platforms
The 'Brarista' Platform Streamlines Undergarment Fittings
Lightweight Lift Bra Designs
Cacique Intimates Introduces the Lightest Lift Bra
Empowering Shapewear Collections
Popilush Debuted Its Latest Capsule at 'Meet Me in New York'
Provocative Shapewear Ads
Kim Kardashian is the Fairy Butt Mother in a Whimsical Skims Ad
Breakthrough Menstruation Undergarments
The Step One Period Underwear Range Features Many Styles
Size-Inclusive Shapewear Brands
Shapermint Has Officially Expanded into the Canadian Market
Underwear Distribution Agreements
Stichd Distributes Levi's® Underwear and Socks in North America
Ultra-Thin Reusable Pasties
Noosh Unveils a New Invisible Nipple Cover for Womenswear
Silver-Inspired Intimate Collections
Bloomers Intimates Highlights Its Silver Belle Colorway
Expanded Debut Sock Ranges
Step One's All-New Socks Collection Sold Out Within a Day
Inaugural Men's Essentials Lines
Knix is Venturing into New Territory with the MNTD Line
Comfort-Forward Swimsuit Capsules
onewith x Claire Buckley Launch an Underwear-Like Collection
Sleek Moisture-Wicking Camisoles
UNIQLO's AIRism Bra Camisole Features the Brand's DRY Technology
Celebrity Padded Shapewear Campaigns
SKIM Presents the New Ultimate Butt Collection
Resort-Ready Shapewear Capsules
Body by Miraclesuit Debuts the Resort 2026 Collection
Parisian Altheisure-Style Sleepwear
BED Sleepwear Debuts Adjustable Satin Loungewear
Cooling Menopause Undergarments
Truekind's TrueCool Collection Has a Bra & Mid-Waist Brief
Essential 90s-Inspired Activewear
FORM Features Stylistic and Layering Activewear Pieces
Shapewear Company Expansions
Duamir Has Entered the European Shapewear Market
Size-Inclusive Activewear
FORM Expanded Its Range to Embrace Every Body Type
Micro-Thin Daily Liners
Cora's Invisi-feel Daily Liner Provides Comfort with a Barely-There Feel
Inclusive-Forward Cheeky Pajamas
The ‘Homebody’ Sleepwear Collection Features Breathable Fabrics
Limited-Edition Swimwear Collection
Andie Debuted The Andie Collection For Target Shoppers