These 2017 underwear innovations include a variety of styles for both women and men that make use of comfortable, supportive, and stylish designs. In some cases, brands have gone as far as to incorporate smart technology into their creations, to benefit those wearing the garments by enabling them to be more informed on their health.
A great example of this is the 'EVA' bra that was developed by Julián Ríos Cantú, a young designer who was prompted to create a breast cancer-detecting garment after his mother tragically passed away from the disease. The EVA bra works by incorporating biosensors that send the wearer information to a connected app. With these sensors, the bra is able to detect any changes to the body, including those concerning shape, temperature, and color.
Also included is the range of nude underwear from the brand Evelyn & Bobbie. Unlike many nude underwear collections on the market, Evelyn & Bobbie offer different colors to suit a variety of skin tones, making it more inclusive. In addition, the brand's underwear is free of underwire and boasts ultra-soft materials, making it incredibly comfortable to wear, while offering all the support one needs.
Top 55 Underwear Innovations in 2017
From Lingerie-Branded Lip Kits to Leak-Proof Workout Shorts:
Riley von Niessen — Jan 28, 2018 — Fashion
53
Sweat-Preventing Bras
The Ta-Ta Towel Was Designed to Combat One of Summer's Challenges
52
Athletic Panther-Paired Editorials
Cara Delevingne Posed with a Panther for PUMA's DO YOU Campaign
51
Unretouched Lingerie Ads
Anine Bing's New Line is Being Promoted with Photoshop-Free Ads
50
Socialite-Made Camouflage Merchandise
The New Kylie Jenner Camo Series Features Underwear and More
49
Stretch Mark-Exposing Fashion Ads
These Unedited ASOS Images Speak to the Body Positive Movement
48
Unedited Lingerie Shoots
The Ashley Graham Vogue Italia Editorial Shows the Model in Sultry Looks
47
Body-Positive Sportswear
The Nike Plus Size Collection Introduces a Range of Extended Sizes
46
Organic Hemp Underwear
The 'WAMA' Underwear is Breathable and Naturally Antimicrobial
45
Detachable Underwear Clasps
Blooms Prive Offers Comfortable and Functional Underwear
44
Performance-Enhancing Underwear
The VylyV 'Swift' Undergarments Exercise Your Pelvic Floor Muscles
43
Seductive Mechanic Editorials
Hailey Baldwin Wears Branded Denim Ensembles This New GUESS Campaign
42
Inclusive eCommerce Retail Brands
Fashion Retailer Addition Elle Launches a US eCommerce Website
41
Sultry Retro-Inspired Editorials
Bella Hadid Was Collier Schorr's Muse for 032c Magazine
40
Plus-Sized Lingerie Collections
Viva Voluptuous Offers an Array of Sizes for Consumers
39
Millennial Resort Fashion
Prada's Resort Collection Boasts Youthful, Feminine Details
38
eCommerce-Exclusive Activewear
Amazon Launched a Variety of Private-Label Sportswear Brands
37
Underwire-Free Nude Bras
The Evelyn & Bobbie Brand Offers Underwear That Focuses on Comfort
36
Transitional Tank Lingerie
Knixwear's 'Evolution Tank' is Ideal for Sleep, Fitness, or Layering
35
Inclusive Celebrity Lingerie Ranges
The New Addition Elle Line Was Made with Model Ashley Graham
34
Redesigned Private Part Pouches
Joeywears Underwear Promise a More Comfortable Fit and Less Sweat
33
Ageless Lingerie Marketing
56-Year-Old Model Mercy Brewer Fronts Lonely Lingerie's Latest Campaign
32
Technical Sports Bras
Nike Flyknit Sports Bras Use the Same Technology as the Revolutionary Shoes
31
Vibrant Supportive Swimwear
Anita's 2018 Collection Boasts Unique Designs and Colorways
30
Leakproof Mens Undergarments
The PantyProp 'PropHim' Leakproof Underwear Blocks Odors
29
Antibacterial Bamboo Underwear
Aubrey & Oakes Underwear is Designed for Optimal Comfort
28
Smart Wellness Bras
VITALI's Bra for Health Serves as an All-Day, Personal Wellness Coach
27
Intimate Holiday Clothing Lines
Calvin Klein's Holiday Collection is Chic and Timeless
26
Reengineered Sports Bras
This Lululemon Bra is Made with Soft, Sweat-Wicking 'Ultralu' Fabric
25
Iconic Lingerie Museums
A Victoria's Secret Museum is Now Open on New York's Fifth Avenue
24
Leak-Proof Workout Shorts
Thinx's "Period-Proof" Training Shorts Have Absorbent Built-In Underwear
23
Stylish Underwear Subscription Services
The Relevel Men's Boxer Briefs are Supportive Yet Soft
22
Progressive Female Representation Campaigns
Dove and Mindshare Joined to Redefine Beauty Standards
21
Experiential Sports Bra Pop-Ups
The NikeWomen BraHaus Pop-Up Sought to Offer Custom Sports Bras
20
Mountain-Inspired Street Wear Collections
Wasted Paris' New Line Incorporates Mountain Chords
19
Fit-Focused Nude Bra Collections
ThirdLove Bras Now Feature an Inclusive Nude Range
18
Inclusive Shoe Collections
'Kahmune' is Selling Nude Heels in 10 Different Shades
17
Empowering Mastectomy Bras
Anna Bonny's Post-Mastectomy Bras Take Inspiration from Eyepatches
16
In-Store Legwear Galleries
Wilford's Berlin Store Features a Legwear Gallery Inside
15
Personalized Lounge Wear Pop-Ups
Amazon's Holiday Pop-Up Features a Unique Monogramming Station
14
Lingerie-Branded Lip Kits
Victoria's Secret Lip Kit Was Customized by Four of the Brand's Models
13
Antibacterial Radiation-Blocking Boxers
RadiaShield Anti-Radiation Boxer Brief Underwear is Comfy
12
Active Maternity Wear
MATLETIK Produces Canadian-Made Activewear for Expectant Mothers
11
Cancer-Detecting Bras
Higia Technologies' 'EVA' Bra Spots Early Stages of Breast Cancer
10
Canadian Fashion Pop-Ups
INLAND's Fall Pop-Up Spotlighted 70 Canadian Designers
9
Self-Cooling Underwear Collections
Organic Basics Now Offers Anti-Bacterial Underwear for Women
8
Affordable Underwear Subscriptions
Knotty Knickers Delivers New Underwear to You for $3.99
7
Plant-Based Menswear Lines
The Fiber in This Fashionable Menswear Line is Found in Eucalyptus
6
Multi-Functional Basic Underwear
The Basic Girl Brand Emphasizes Functionality Over Frivolity
5
Songstress Athleisure Collaborations
Demi Lovato's Fabletics Collection Inspires Confidence
4
Eco Fabric Scrap Accessories
The Arvin Goods Socks and Underwear are Made without Water Use
3
Confidence-Promoting Retailer Ads
Missguided's 'Keep On Being You' Campaign Honors Individuality
2
Compression Mastectomy Bras
This Feminine Stella McCartney Bra Supports Post-Mastectomy Healing
1
Monthly Underwear Subscriptions
Me Undies Gives Consumers Comfortable and Fresh Undergarments
Related Ideas
Valentine's Day Lingerie Collections
SKIMS Taps White Lotus Stars for Its Valentine's Day Campaign
Celebrity-Starring Swimwear Campaigns
Kim Kardashian Fronts the SKIMS 'Swim Shop' Campaign
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Corset-Focused Vintage Shapewear
SKIMS Launches the 'Glam' Vintage Archive Collection
Luxury Swim Collections
Bluebella Launches New Swimwear Range Dubbed Swimwear, Redefined
Inclusive Shapewear Collections
The +Body by Julia Haart Shapewear Line Features Powerbondtm 2.0
Empowering Female Shirts
Londre Bodywear Launches Big V Energy Tank for Entrepreneurial Women
Retro Shapewear Swimsuits
Bumpsuit's Shapewear Swim Sculpts and Supports the Body
Star-Backed Underwear Series
The BN3TH x Jason Momoa Underwear are Available in Two Colorways
Adorned Bra Bands
BAXXE Makes Bra Bands That are Meant to Be Seen, Not Hidden
Lifting Shapewear Shorts
Threads Presents Its Performance-Driven Contour Lift Shapewear Shorts
AI-Generated Swimsuit Campaigns
Undiz Launches a New Campaign with AI-Generated Models
Frilled Italian Lingerie Collections
softandwet Makes Beautiful Lingerie with Comfort in Mind
Bold Valentine's Day Collections
Savage x Fenty Launched a Breakin’ Hearts Collection for V-Day
Ruffled Seam-Free Apparel
Fruity Booty Launches the 'Bodywear' Seamless Separates Range Online
No-Show Underwear Collections
Siella's No-Show Capsule is Ultra-comfortable and Stretchy
Connected Menstruation Products
The Emm Smart Menstrual Cup is Integrated with Biosensors
Age Inclusive Romantic Lingerie Ads
Bluebella's Valentine's Day Campaign Boasts Marie Helvi
Vancouver-Based Inclusive Lingerie
Understance Offers Size-Inclusive, Comfort-Driven Lingerie
Revolutionary Wearable Breast Pumps
The Muu Pump is Nearly Undetectable Under Most Clothing
Post-Surgery Friendly Swimwear
PrettyLittleThing and GIRLvsCANCER Launch Empowering Swimwear
Faux-Nipple Climate-Awareness Fashion
SKIMS Presents the New Ultimate Nipple Bra Design
Premium Shapewear Resources
Skims Launches 'The Shapewear Shop' for All of Your Shapewear Needs
Exclusive Holiday Loungewear
The SKIMS Holiday Gift Shop Features 15 Limited-Edition Items
Tan-Through Swimwear
FreeTan Swim's One-Pieces and Bikinis Avoid Awkward Tan Lines
Affordable Intimates Brands
Walmart Launches Joyspun, its New Sleepwear and Intimates Line
Valentine’s Day-Inspired underwear
SAXX Offers Romantic Underwear and Loungewear
Sustainable Period Panties
Newex's Hiphugger Period Panty is Comfortable and Minimalist
High-Quality Loungewear
Nuuds Offers a Range of Comfortable, Versatile Basics for All
Luxury Lingerie Campaigns
Honey Birdette and Ellen von Unwerth Debut Bold 'On the Run' Lingerie Ad
No-Show Plunge Bras
Siella Recently Introduced the No-Show Plunge and Triangle Bras
Premium Sustainable Bras
WonderBra Recently Expanded its EcoPure Collection
Velvety Soft Mens Undergarments
SKIMS Men Features New Snug Comfortable Undergarments
Romantic Size-Inclusive Intimates
Gabi Gregg Unveils a New Intimates Capsule with Playful Promises
Chic Vintage-Style Swimwear
Hey Harper Expands Its Offerings from Jewelry to a Swimwear Line
Convenient Underwear Travel Organizers
Have A Rest's Organizer Has an Adorable Aesthetic
D Cup-specific Bras
MINDD is an Intimate Apparel Company Dedicated to Serving D+ Breasted Women
Inclusive Eco-Conscious Intimates
Woxer Unveils Eco-Friendly Spring/Earth Month Collection
Biodegradable Kid's Underwear
Nudies Essentials Caters to Toddlers & Girls with the Nubies Line
Bullet-Resistant Leisurewear
Mother Goods' Leisurewear Brings Awareness to Gun Violence
Colorful Zip-Front Sports Bras
Ruby Ribbon Offers Its Zip-Up Sports Bra in a New Colorway
Comfy Organic Cotton Lines
Siella Strikes a Perfect Balance with Its Organic Cotton Undies & Bras
Dynamic Jewelry-Paired Shapewear
SKIMS Recruits Veneda Carter for a Shapewear and Jewelry Capsule
Female-Led Swimwear Brands
Bydee Embodies Creativity, Resilience, and the Entrepreneurial Spirit
Inclusive Period-Proof Swimwear
The WUKA Period Swimsuit is Offers Medium Flow Protection
Cheeky Men's Lingerie
Skull & Bones Offers Surprise Openings and Unique Cutouts
Actress-Approved Sunwear Lines
WATSKIN's UPF Sunwear is Chic, Eye-Catching, & Performance-Driven
Elegant French T-Shirts
MUJI Recently Released a Stylish and Moisture-Wicking Silhouette
Spring-Ready Shapewear Collections
Yummie Shapewear Debuts New Spring Colors and a New Silhouette
Cancer-Symptom Detecting Bras
Love & Nudes Joins McCann Toronto on the Stage Zero Capsule
Eco-Friendly Inclusive Apparel
SHEIN Launches evoluSHEIN Line Designed to be Accessible for All
Chic Lace Slip Shorts
Bloomers Intimates Offers a Diverse Selection of Lightweight Lingerie Pieces
Stunningly Stylish One-Piece Designs
Londre Bodywear Launches a Chic and Comfortable Style
Lace Leakproof Underwear
Bloomers Intimates Debuts Queen's Lace Her Highness Sneezeproof Briefs
Non-Gender-Conforming Spring Fashion
UNDERCOVER Unveils its New SS23 Collection During PFW
Inclusive Streamlined Activewear
Knix Recently Debuted the Move For You Activewear Collection
Teen Menstrual Underwear
AWWA Period Care Launches Period Underwear for Every Teen's First Cycle
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Bold Soda-Themed Intimates
Parade x Coca-Cola Unveil a New Collection of Colorful Intimates
Inclusive Swimwear Collections
Londre Bodywear Collabs with SI Swimsuit Model Sixtine Rouyre
Ever-Changing Sustainable Swimwear
Youswim Changes With Your Body for Ultimate Comfort
Sustainable Demure Athlesuire
Losano’s Sustainable Collection Has Sets for Lounging and More
3D Contouring Boxers
Manmade's THE BOXER BRIEF Offers Premium Comfort and Fit
Collaboration American Brand Sleepwear
The Macy's x Gap Collection Has Options for Men and Women
Upcycled Bridal Intimates
Love Stories Unveils Bridal Briefs Made from Upcycled Wedding Dresses
Eco-Conscious Luxurious Undies
Subset's Cozy Essentials Offers Comfort Without Compromising Style
Live Swimwear Photoshoots
The 2023 Knix Swim Collection Launched with an Unretouched Campaign
Empowering Compression Bathing Suits
Londre Bodywear's Latest Collection is Dubbed Where's Vulva
Brazilian Women's Fitness Collections
Trinys Extends Its Offerings to the US Market
Ultra-Soft Micromodal Bodysuits
The Evasion Bodysuit by Lâcher Prise Balances Comfort and Style
Reusable Period Underwear
DIVA Introduces Revolutionary Reusable Period Underwear
Figure-Hugging Leather Swimwear
SKIMS Debuts its Sleek Swimwear Collection Made with Faux Leather
Everyday Underwear Sets
This Collections Offers Matching Underwear with Comfort and Style
Fashionable Performance Swimwear
Nike Swim is Launching Multiple New Styles Ahead of the Summer
Sustainable Comfort-Focused Bras
ThirdLove Spring Collection Embraces Comfort and Sustainability
Inclusive Functional Activewear
JUV ACTIVEWEAR Offers Fashion-Forward Pieces
Chic Sustainable Underwear Brands
Subset Formerly Known as Knickey, Launches in North America
Humorous Period Care Campaigns
Thinx's New Period Underwear is Introduced in an Ad by OBERLAND
Bold Statement Boxers
KSUBI Recently Launche the New Royalty Boxer Briefs
Plant-Based Activewear Ranges
Pangaia's New Sports Bra & Leggings Offer Eco-Friendly Comfort
Ultra-Smooth Comfortable Bras
maurices Launches New Smooth Bliss Wireless Bra
Quirky Chic Sleepwear
Bluebella and Ashley Williams Unveil Game-changing Collaboration
Hi-Tech Breast-Supporting Sports Bras
RHEON LABS® and adidas Unveil TECHFIT CONTROL BRA
Leak-Resistant Shapewear Shorts
The Proof Smoothing Short is Comfortable and Minimalist
Crochet Bikini Lines
TRIANGL's 2024 Drop Boasts Cover-Ups and Swimwear
Inclusive Swimwear Collections
Onewith Swim Boasts a Patent-pending Design
Luxurious Branded Undergarments
The New Prada Underwear is Meant to be Worn on Its Own
Leak-Proof Intimate Collections
Knix Introduces the Sexy Mesh Capsule with Gabrielle Union
Versatile Comfortable Everyday Bras
The Vibrant Body Company Boasts the EveryWear Bra™
Versatile Maternity Capsules
Savage X Fenty Releases a Maternity Collection Inspired by Rihanna
Jewelry-Adorned Shapewear
SKIMS and Swarovski Collaborate on Sparkling Intimates
Cancer Awareness Nighties
Lusomé Launches the Leslie Nightie in Tribute to Cancer Victims
Stylish Menstrual Undergarments
Saalt Debuts a Menstrual Underwear Collection at Target Locations
Sculpting Shapewear Additions
YITTY Debuts a New Inclusive Shapewear Collection Called 'Ultralift'
Recycled Sunny Swimwear
Parade Unveils its First Swimwear Collection with Inclusive Sizing
Youthful Undergarment Brands
Maidenform Introduces its Younger, Gen Z-Focused Brand, M
Cozy Wireless Adjustable Bras
Floatley's New Bra is Designed for Women of All Shapes and Sizes
Teen-Focused Period Underwear
Proof Debuts the Teen and Tweens Reusable Period Underwear
Active Period Underwear
PUMA x Modibodi Supports Maximum Protection and Performance
Holiday Shapewear Collection
Ruby Ribbon Unveils Holiday Shapewear Collection for Style & Comfort
Fashion-Forward Asymmetrical Sports Bras
The Blvck Off Shoulder Sport Bra is a versatile piece
Buttery Soft Bodywear Capsules
Lululemon's Wundermost Presents its New Ultra Soft Nulu Line
Summery Bikini Drops
Frankies Bikinis' Spring 2024 Collection Will Cure the Winter Blues
Empowering Quality Lingerie
MINDD Bra Releases its Iconic Bra in a Red Colorway
Testicular Cancer Awareness Boxers
SAXX Supports Testicular Cancer Awareness
Comfortable Pregnancy Nighties
Ingrid+isabel's Restful Nightie is Available in Taupe Color
Holistic Comfort Yoga Gear
The Blakely Yoga Edit Collection Includes Three New Products
Reimaged Striking Lingerie
Bluebella Unveils Its Autumn Winter 2023 Campaign
Posture-Supporting Bras
Kinflyte’s Posture Correcting Bras Offer Long Lasting Health Benefits
Athlete Collaborative Intimates Line
Naomi Osaka and Victoria's Secret Work on a New Collection
High-Performance Workout Apparel
Athleta Launches a New Womens Line for High-Intensity Exercising
Sleek Sporty Undergarments
Lacoste's Women's Underwear Capsule Is Inspired by the Brand's Legacy
Sustainable Period-Proof Swimwear
The Triangle One Piece from Pantys Boasts Carbon Neutral Fabrics
Smooth Leak-Proof Shorts
The Knix Thigh Saver Prevents Chafing, Leaking and Sweat
Bra-Included Women's Apparel
SheBird is on a Mission to Free Women from the Discomfort of Bras
Adaptive Intimate Collections
Victoria’s Secret and Pink Team Up to Launch Adaptive Intimates
Luxury Cozy Nightwear
Bluebella Redefines Evening Comfort with Its Latest Sleepwear Collection
Upgraded Triangle Padded Bras
Siella Adds New Features to Its Signature Triangle Padded Bra
Alpaca Fiber Underwear Collections
Paka Introduces a Non-Toxic and Comfortable Underwear Line
Stylish Size-Inclusive Intimates
Arula Makes Intimates for Millennials and Gen Z
Comfort-Focused Shapewear Bras
Shapellx Launches a New Shapewear Bra Collection
Seamless Activewear Lines
WellBeing + BeingWell's Seamless Collection is Available at REVOLVE
Breast Cancer Awareness Bras
Decathlon Canada Co-Designs a Sports Bra for Breast Cancer Survivors
Affordable Activewear Collections
Forever 21 Unveils a New Activewear Line for the Season
Size-Inclusive Pickleball Bras
Glamorise Offers Size-Inclusive Sports Bras for Pickleball Players
Uplifting Underwear Capsules
Monki and BDDF Released a Limited-Edition Underwear Line
Soccer-Themed Undergarment Capsules
Savage X Fenty Releases a New Collection Inspired by Soccer
Adaptive Intimates Collections
Aerie x Liberare Shares Stylish, Feel-Good Adaptive Undergarments
Empowering Superhero-Inspired Shapewear
Shapellx Drops Innovate New Shapewear Line, Inner Armour
Adjustable Chlorine-Resistant Swimwear
MeUndies' New Sustainable Swimwear Arrives for Summer
Leakproof Swimwear Collections
This Swimwear Allows Teens to Enjoy Swimming Without Anxiety
Leakproof Period Undergarments
Thinx Underwear Now Has LeakSafe Barrier Technology
Cancer-Detecting Smart Bras
Kemisola Bolarinwa Pioneers a Smart Bra to Detect Breast Cancer
Provocative Performance Athleisure
Savage X Fenty Sport Shares Inclusive Sportswear with an Edge
Airy Apparel Collections
The 'AIRism' Collection Comprises Comfortably Sweat-Wicking Fabrics
Sleek Sustainable Sleepwear Lines
CLB Living Launches a New Night Slip Collection
Ultra-Soft Supportive Bras
Parade Launches Its First Bra Collection with Inclusive Sizing
Neon Pink Swimwear
Londre Bodywear Launches Neon Pink Capsule Collection Ahead of Earth Month
Inclusive Undergarment Capsules
Primark Launches the Inclusive Magnetic and Velcro Undergarments
High-Performance Sports Bras
The On Performance Bra is Designed for High Density Workouts