Joyvié Health raised €897k in pre-Seed funding to advance a new continence underwear solution designed to reduce stool-to-skin contact and lessen caregiver burden. Founded by Zoe Robson, the UK-based HealthTech company developed the product in response to challenges associated with faecal incontinence, a condition affecting hundreds of millions of people globally.
The company’s design contains stool within a disposable pouch immediately after excretion, aiming to preserve skin integrity, improve dignity and reduce care demands. Early testing indicated approximately 90% less stool-to-skin contact and around 70% faster changes compared with conventional approaches. The funding round included support from Innovate UK, HERmesa Angels, SyndicateRoom, Lavender Ventures and angel investors.
For patients and caregivers, the product offers a non-invasive alternative intended to improve comfort, hygiene and quality of life while reducing the time required for care. The development reflects growing interest in underserved areas of healthcare where design innovation can address longstanding clinical and caregiving challenges.
Image Credit: Joyvié Health
Why This Trend Is Growing
- Dignity-centered Incontinence Care
- New continence products are reframing hygiene support around patient dignity, comfort and skin protection, creating room for consumer-grade healthcare designs in a historically underserved category.
- Caregiver-efficiency Wearables
- Disposable pouch-based underwear highlights how wearable care solutions can reduce change times and physical workload, opening value for products that address labor pressure in home and institutional care.
- Non-invasive Hygiene Innovation
- Clinical-grade absorbent alternatives are shifting toward containment and prevention models, suggesting growth potential for low-friction interventions that improve outcomes without procedures or complex devices.
Industries Being Reshaped
- Healthtech
- Digital and design-led healthcare ventures are expanding into overlooked continence needs, where measurable improvements in hygiene and care efficiency can support differentiated medical product platforms.
- Elder Care
- Rising demand for faster, safer personal care in aging populations makes continence redesign a relevant pathway for reducing caregiver strain while improving resident quality of life.
- Medical Textiles
- Advanced disposable materials and garment engineering are becoming central to continence management, enabling specialized products that combine containment, comfort and clinical performance.
