Oner Active, the women-led activewear brand founded by Krissy Cela, has introduced ONER MODE — a new, ongoing cultural series launching alongside a Day-to-Night Capsule Collection featuring the company's recently developed Formesoft fabric. Entrepreneur and cultural figure Lori Harvey stars as the first campaign face.
Oner Active's ONER MODE series is designed to profile women who exemplify the brand's values of confidence, discipline, individuality, and presence. In doing so, the company effectively blurs the boundary between athletic performance wear and everyday lifestyle apparel. The corresponding capsule collection presents new silhouettes inspired by court sport aesthetics, offering pieces in Oner Active's bestselling SoftMotion fabric alongside the newer Formesoft material, which has been engineered to provide lightweight comfort, quick-drying properties, and skin-friendly softness suitable for recovery, travel, and casual wear.
Image Credit: Oner Active
What Makes This Trend Stand Out
- Performance Lifestyle Apparel
- Athletic garments that transition from workouts to travel, recovery, and casual settings are reshaping consumer expectations around versatility, comfort, and premium daily utility.
- Culture-led Brand Storytelling
- Campaign platforms centered on influential women and aspirational values create space for activewear labels to build community beyond product launches.
- Soft-tech Fabric Innovation
- Lightweight, quick-drying, skin-friendly textiles are expanding the role of performance materials into wellness, mobility, and all-day wear occasions.
Sectors Adopting This
- Activewear
- Blended performance and lifestyle collections are redefining category boundaries as brands compete on fabric innovation, silhouette adaptability, and cultural relevance.
- Influencer Marketing
- Celebrity-fronted cultural series offer brands a richer format for credibility, identity-building, and recurring audience engagement across fashion and fitness markets.
- Textile Manufacturing
- Demand for softer technical fabrics is accelerating opportunities in engineered materials that balance athletic function with comfort-driven lifestyle applications.
