Arizonian model Hailey Baldwin, the daughter of actor Stephen Baldwin, is the star of the 35th anniversary GUESS campaign.
Each of the images is black and white, creating a vintage vibe while supplying the sultry shoot with a sense of refined elegance. Throughout, Hailey Baldwin poses in oversized denim ensembles, lingerie and other branded apparel. To show off the garments, Hailey Baldwin leans on a mechanic's table and over the hood of a car. One piece that especially stands out is the distressed denim jacket she shows off with a pair of leather pants. With large patriotic patches covering the sleeves and back of the piece, the jacket is a homage to the brand's American roots.
With this, the new GUESS campaign celebrates its long-lasting legacy while promoting some of its recent offerings, as the denim, lingerie and more are all available online and in-store.