Hailey Baldwin Wears Branded Denim Ensembles This New GUESS Campaign
Riley von Niessen — January 16, 2017 — Pop Culture
Arizonian model Hailey Baldwin, the daughter of actor Stephen Baldwin, is the star of the 35th anniversary GUESS campaign.
Each of the images is black and white, creating a vintage vibe while supplying the sultry shoot with a sense of refined elegance. Throughout, Hailey Baldwin poses in oversized denim ensembles, lingerie and other branded apparel. To show off the garments, Hailey Baldwin leans on a mechanic's table and over the hood of a car. One piece that especially stands out is the distressed denim jacket she shows off with a pair of leather pants. With large patriotic patches covering the sleeves and back of the piece, the jacket is a homage to the brand's American roots.
With this, the new GUESS campaign celebrates its long-lasting legacy while promoting some of its recent offerings, as the denim, lingerie and more are all available online and in-store.
Each of the images is black and white, creating a vintage vibe while supplying the sultry shoot with a sense of refined elegance. Throughout, Hailey Baldwin poses in oversized denim ensembles, lingerie and other branded apparel. To show off the garments, Hailey Baldwin leans on a mechanic's table and over the hood of a car. One piece that especially stands out is the distressed denim jacket she shows off with a pair of leather pants. With large patriotic patches covering the sleeves and back of the piece, the jacket is a homage to the brand's American roots.
With this, the new GUESS campaign celebrates its long-lasting legacy while promoting some of its recent offerings, as the denim, lingerie and more are all available online and in-store.
Trend Themes
1. Vintage Vibes - Disruptive innovation opportunity: Creating modern fashion campaigns that evoke a nostalgic, retro aesthetic.
2. Branded Apparel - Disruptive innovation opportunity: Expanding the use of branded clothing in fashion campaigns and exploring unique ways to showcase brand identity.
3. Online and In-store Promotion - Disruptive innovation opportunity: Utilizing integrated marketing strategies that seamlessly connect online and in-store experiences for customers.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Incorporating storytelling and emotion into fashion campaigns to create a strong brand connection with consumers.
2. Retail - Disruptive innovation opportunity: Leveraging online and in-store channels to create a seamless shopping experience and drive customer loyalty.
3. Advertising - Disruptive innovation opportunity: Implementing targeted and personalized marketing strategies to effectively promote new fashion campaigns.
6.6
Score
Popularity
Activity
Freshness
