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Top 100 Marketing Trends in May

From Aged Ice Cream Packaging to Sorrow-Filled Vodka Packaging

— May 31, 2014 — Autos
The May 2014 marketing trends reflect the move from indoors to outdoors. The warmer weather means less time spent inside, curled up on the couch watching Netflix and more time enjoying the longer days and catching up with friends on patios and at parks.

In anticipation of this, marketers have focused their time and energy on creating appealing products to complement sunnier days. From ice cream to beer and on-the-go snacks, there are plenty of new products being marketed as the perfect accompaniment for outdoor activities.

From ales branded specifically with hipsters in mind to delicious sodas geared towards the health-conscious, marketers are gearing up for the spring and summer seasons.

For more research on this month's top performing ads and marketing strategies, check out Trend Hunter's Marketing Trend Report.
6.5
Score
Popularity
Activity
Freshness
99
Model-Designed Denim Lines
Model-Designed Denim Lines
The THVM Behati Collection was a Collaboration with Behati Prinloo
<
98
Fashionable Dog Lookbooks
Fashionable Dog Lookbooks
The Shopbop Spring 2014 Accessories Edit Shows the Ultimate Accessory
<
97
Darkly Branded Beer
Darkly Branded Beer
Khooms is a New Kind of Premium Beer Packaged by Israel Viveros
<
96
Visionary Vehicle Brand Collabs
Visionary Vehicle Brand Collabs
The Land Rover Discovery Vision Was Unveiled Beside a Spaceship
<
95
Blunt Bacon Branding
Blunt Bacon Branding
Rachel Brown Updates the Danepak Packaging Design
<
94
Model Client Handbooks
Model Client Handbooks
We Are Goat's Client Guide Book Advises 'Please Don't Be a D*ck'
<
93
Drown-Simulating Websites
Drown-Simulating Websites
CLM BBDO Created a Website that Lets Viewers Simulate Drowning at Sea
<
92
Catastrophe-Avoiding Chocolate Ads
Catastrophe-Avoiding Chocolate Ads
The Kit Kat Have a Break Campaign is Reassuringly Surreal
<
91
Rugged Land Packaging
Rugged Land Packaging
Okanogan Wilderness Food is Reimagined by Mark Johnson
<
90
Stylish Puppy Model Lookbooks
Stylish Puppy Model Lookbooks
The Shopbop Spring Collection Lets Dogs Have the Spotlight
<
89
Personalized Winemaker Boxes
Personalized Winemaker Boxes
The Signature Series Wine Boxes Highlight Independent Winemakers
<
88
Vibrantly Flavorful Sardine Boxes
Vibrantly Flavorful Sardine Boxes
Catia Oliveira's Cicero Packaging Represents a World of Flavors
<
87
Baseball Legend Farewell Campaigns
Baseball Legend Farewell Campaigns
Jordan's #RE2PECT Campaign Honors Baseball Legend Derek Jeters
<
86
Open-Mouthed Candy Packaging
Open-Mouthed Candy Packaging
YUM Factory by Bernelle Visser Uses Quirky Characters
<
85
Starry Bioluminescent Billboards
Starry Bioluminescent Billboards
O2's Starry Billboard Celebrates the Samsung Galaxy S5 Launch
<
84
Crisp Clean Summery Beverages
Crisp Clean Summery Beverages
The Höpt Soda Drink Range is Delicious and a Healthy Alternative
<
83
Real Dead Bunny Billboards
Real Dead Bunny Billboards
Hell Pizza is Advertising Easter Rabbit Pizza with Real Dead Rabbits
<
82
Ironic Anti-Texting Ads
Ironic Anti-Texting Ads
Ford's Anti-Texting Ads are Depicted on a Phone's Type Pad
<
81
Office Program Character Pranks
Office Program Character Pranks
Clippy Makes a Return to Microsoft Office on April Fools
<
80
Illustrated Scarf Lookbooks
Illustrated Scarf Lookbooks
The Pierre-Louis Mascia SS14 Catalog is Full of Vibrant Patterns
<
79
Roller Skating Model Ads
Roller Skating Model Ads
Karlie Kloss Poses for Frame Denim Spring 2014
<
78
Stylish Street Airline Footwear
Stylish Street Airline Footwear
These Nike Airline Shoes Gives Attendants a Hint of Style
<
77
Mandala-Like Cheese Branding
Mandala-Like Cheese Branding
Branding for Garrotxa Cheese Wheels Have a Stained Glass Pattern
<
76
Natural Beauty Loungewear Ads
Natural Beauty Loungewear Ads
The H&M Spring 2014 Divided Campaign Stars Taylor Hill
<
75
Hipster Mustard Branding
Hipster Mustard Branding
Monsieur Moustache Mustard's Condiment Branding Identity is Witty
<
74
Gummy Bear-Shaped Fruit Ads
Gummy Bear-Shaped Fruit Ads
The Haribo Gummy Bears Campaign Embraces Healthy Eating
<
73
Abruptly Ended Fairy Tales
Abruptly Ended Fairy Tales
The Abril Educacao Ad Campaign Encourages People to Keep Reading
<
72
Feline Abuse Awareness Footwear
Feline Abuse Awareness Footwear
Vans Cat Shoes Were Made to Support the ASPCA
<
71
Versatile Luxury Car Ads
Versatile Luxury Car Ads
The Maserati 2014 Campaign Stars Top Model Heidi Klum
<
70
Nonchalant Luxe Accessory Ads
Nonchalant Luxe Accessory Ads
The Tiffany & Co. Atlas Jewelry Campaign Stars Daria Werbowy
<
69
Mythical Woman Soap Packaging
Mythical Woman Soap Packaging
Hushh Stewards is Designed Around the Concept of Secrets as a Sin
<
68
Modern Art-Inspired Fashion
Modern Art-Inspired Fashion
The Marco Grisolia AW14 Lookbook is Full of Chic Urban Designs
<
67
Rocker Denim Fashion Ads
Rocker Denim Fashion Ads
The Gas Jeans Summer Woman 2014 Campaign Stars Barbara Palvin
<
66
Sorrow-Filled Vodka Packaging
Sorrow-Filled Vodka Packaging
This Misery Vodka Design is Minimalist and to-the-Point
<
65
Travel-Themed Fashion Ads
Travel-Themed Fashion Ads
The Louis Vuitton Handbag Spring 2014 Campaign Stars Michelle Williams
<
64
Vivid Symbolic Branding
Vivid Symbolic Branding
Mild Whistle’s Crafty Branding Identity is Warm and Attractive
<
63
Angled Architecture Lookbooks
Angled Architecture Lookbooks
The Finders Keepers SS14 Catalog is Full of Sharp Lines
<
62
Boldly Graphic Branding
Boldly Graphic Branding
This Authentic Branding Design is Clean and Crafty
<
61
Ganja Rebranding Projects
Ganja Rebranding Projects
Cannabiotics Gives Pot a New Image, Inspired by Marijuana Legalization
<
60
Slenderized Yogurt Cups
Slenderized Yogurt Cups
The New Activia Packaging Conveys Its Yogurt is a Slimming Snack
<
59
Makeup-Perfecting Infographics
Makeup-Perfecting Infographics
This Guide Helps Women Create the Perfect Makeup Look
<
58
Aged Ice Cream Packaging
Aged Ice Cream Packaging
Premier Ice Cream Exudes an Updated Old-School Style
<
57
Minimal Strappy CD Cases
Minimal Strappy CD Cases
The Homenatge a la Cinta Meravella jewel case is Extremely Sparse
<
56
Calorie-Controlled Meal Containers
Calorie-Controlled Meal Containers
The 360 Concept Packaging Contains 360 Calories Per Serving
<
55
Extravagant Edible Easter Eggs
Extravagant Edible Easter Eggs
Shawish Unveiled the World's Most Expensive Chocolate Easter Egg
<
54
Custom Sushi Containers
Custom Sushi Containers
The Sushi Boxes from Maki-San Resemble Chocolate Macaron Packages
<
53
Shocked Shoe Expression Ads
Shocked Shoe Expression Ads
The Max Shoes 2014 Campaign Shows 'You Are What You Wear'
<
52
Online Color Influence Graphics
Online Color Influence Graphics
Social Market Writing's Graphic Looks at Color and Social Media
<
51
Gourmet Drumstick Branding
Gourmet Drumstick Branding
Wishbone's Rustic Restaurant Branding Mixes Modern with Authentic
<
50
Charitable Testicle Waxings
Charitable Testicle Waxings
Men Participate in Not-The-Sac Wax For Testicular Cancer Canada
<
49
Explosive Soap Branding
Explosive Soap Branding
Keith Schoeneick Creates a Novelty Item Titled Stink Bomb Soap
<
48
Summery Urban Fashion Ads
Summery Urban Fashion Ads
The River Island Spring 2014 Campaign Stars Sara Sampaio and Cora Keegan
<
47
Plant-Based Sports Supplements
Plant-Based Sports Supplements
MyVegies Provides Totally Vegetarian Sports Nutrition Products
<
46
Multi-Layered Packaging Design
Multi-Layered Packaging Design
Greg McNamara Kept with a Minimalist Design for Relays Headphones
<
45
Wholesome Rice Paper Packaging
Wholesome Rice Paper Packaging
Kim Soonhee's Rice Paper Branding is Simple & Evocative of Nature
<
44
Chic Minimal Branding Solutions
Chic Minimal Branding Solutions
What Matters Most's Simple Branding Identity is Clean and Bold
<
43
Deadly Prankster Commercials
Deadly Prankster Commercials
The Metro Trains April Fools Day Campaign is Adorably Cautionary
<
42
Illustrated Anti-Bullying Ads
Illustrated Anti-Bullying Ads
This Anti-Bullying Campaign is Candid and Direct
<
41
Snake-Inspired Survival Kits
Snake-Inspired Survival Kits
Manjia Zhao Creates the Anakonda Kit for Outdoor Activities
<
40
Instant Herb Garden Packaging
Instant Herb Garden Packaging
By.herb Starts to Spouts After Its Packaging is Opened
<
39
Eco Summer Snack Packaging
Eco Summer Snack Packaging
The BonBonBon Coconut Balls Come in a Convenient Picnic Pack
<
38
Glamorously Moody Fashion Ads
Glamorously Moody Fashion Ads
The Talento Jewelry 2014 Campaign Stars Poppy Delevingne
<
37
Prettily Sapphic Makeup Ads
Prettily Sapphic Makeup Ads
The YSL Baby Doll Kiss and Blush Campaign Stars Cara Delevingne
<
36
Buff Athlete Trunks Ads
Buff Athlete Trunks Ads
The David Beckham x H&M Swimwear Campaign is Full of Tattoos
<
35
Dainty Gown Fashion Ads
Dainty Gown Fashion Ads
The Simona Semen SS14 Campaign Stars Model Malina Cristisor
<
34
Parisian Architecture-Inspired Packaging
Parisian Architecture-Inspired Packaging
This Chocolate Packaging Design is Elegant and Stunning
<
33
Ring Sizer Business Cards
Ring Sizer Business Cards
Jewelry Shop 'Marrying's' Ring Stick Sneakily Finds a Woman's Ring Size
<
32
Sand Writhing Swimwear Ads
Sand Writhing Swimwear Ads
Calzedonia Beachwear Collection 2014 Lookbook Stars Cameron Russell
<
31
Exploding Yogurt Ads
Exploding Yogurt Ads
Q Meieriene's Yogurt Ads are Explosively Eye-Catching
<
30
Sophisticated Beachwear Fashion Ads
Sophisticated Beachwear Fashion Ads
The Amanda Wakeley Summer 2014 Campaign Stars Farah Holt
<
29
Curvaceous Poolside Fashion Catalogs
Curvaceous Poolside Fashion Catalogs
The H&M Summer 2014 Plus Sizes Campaign Stars Jennie Runk
<
28
Satirically Honest Brand Slogans
Satirically Honest Brand Slogans
'Honest Slogans' Pairs Brands with Embarrassing Remarks
<
27
Modern Baroque Fashion
Modern Baroque Fashion
The Nicole Miller Spring 2014 Collection Has a Tough Luxe Appeal
<
26
Vibrant 70s-Inspired Branding
Vibrant 70s-Inspired Branding
The Visual Identity Redesign for the Freies Theater Hannover is Fun
<
25
Sun-Drenched Swimwear Ads
Sun-Drenched Swimwear Ads
The Etam Spring 2014 Campaign Stars Model Andreea Diaconu
<
24
Comic Book Alcoholic Beverages
Comic Book Alcoholic Beverages
Super Hero Beers by Marcelo Rizzetto is Inspired by Justice League
<
23
Edible Take-Out Boxes
Edible Take-Out Boxes
Konstantia Manthou Created this Edible Container for No-Waste Meals to Go
<
22
Basic-Focused Branding
Basic-Focused Branding
Basic Stuff by Catherine Adreani Celebrates Tradition and Simplicity
<
21
Tropically Casual Lookbooks
Tropically Casual Lookbooks
The Mango Summer 2014 Catalog Stars Model Andreea Diaconu
<
20
Easter Animal Cruelty Ads
Easter Animal Cruelty Ads
PETA's Easter Ad Highlights the Egg Industry's Killing of Chicks
<
19
Cultural Heritage Beer Branding
Cultural Heritage Beer Branding
Swing Microbrewery Celebrates Quebec's Rich History
<
18
Anti-App Store Projects
Anti-App Store Projects
The Not on the App Store Project Disproves That 'Theres an App for That'
<
17
Timeless Vintage Restaurant Branding
Timeless Vintage Restaurant Branding
Veranda’s New Look is the Ultimate In Homey Brand Identities
<
16
Doggy Weight Loss Ads
Doggy Weight Loss Ads
The Jardiland Light Biscuits Campaign Hilarious Shows 'Pant Size' Change
<
15
Down-to-Earth Activewear Lookbooks
Down-to-Earth Activewear Lookbooks
The Descente Women’s Training SS14 Catalog Stars Adrianne Ho
<
14
Minimalist Olive Oil Packaging
Minimalist Olive Oil Packaging
Koronaki Virgin Olive Oil is Revamped by Thomas Kiourtsis
<
13
Versatile Health Food Packaging
Versatile Health Food Packaging
Containers for Plus Kitchen Foods Make Eating Healthy a Snap
<
12
Vibrantly Feminine Swimwear
Vibrantly Feminine Swimwear
The Twin Set SS 2014 Beachwear Campaign Stars Barbara Palvin
<
11
Vibrant Hipster Beer Branding
Vibrant Hipster Beer Branding
Cale Brewery's Beer Branding Identity is Clean and Colorful
<
10
Cleavage-Blaming Abuse Ads
Cleavage-Blaming Abuse Ads
The Star Models Sexual Violence Campaign Promotes a Powerful Message
<
9
Nutrition-Focused Branding
Nutrition-Focused Branding
RAW by Lauren Nicole Foot Uses Text to Highlight Health Benefits
<
8
Color-Focused Snack Packaging
Color-Focused Snack Packaging
Kim Gyeongah's Eat Color Concept Highlights Vegetable Hues
<
7
Music-Loving Hippie Lookbooks
Music-Loving Hippie Lookbooks
The Free People Festival 2014 Catalog Prepares for Summer Events
<
6
Artisanal Hipster Soap Branding
Artisanal Hipster Soap Branding
The Hudson Made Scullery Soap Design Packaging is Simple and Fresh
<
5
Terrifying Online Drowning Simulators
Terrifying Online Drowning Simulators
Sortie En Mer Promotes the Use of Lifejackets Through Fear
<
4
Recyclable Cardboard Bottle Carriers
Recyclable Cardboard Bottle Carriers
These Cardboard Container Designs Are Extremely Eco-Friendly
<
3
Juxtaposed Weaponry Ads
Juxtaposed Weaponry Ads
The Adot Words Kill War Campaign is a Powerful Call to Peaceful Arms
<
2
Raw Crafted Branding Identities
Raw Crafted Branding Identities
The Branding Ideas and Solutions for This Company are Spot-On
<
1
Decreasing Origami Cartons
Decreasing Origami Cartons
The U Shape Travel Set Conveniently Downsizes During Your Trip
<