Superstar

Kim Gyeongah's Eat Color Concept Highlights Vegetable Hues

By: Laura McQuarrie - Published: • References: design.hoseo.ac.kr & packagingoftheworld
The 'Eat Color' packaging concept developed by student Kim Gyeongah of Hoseo University in South Korea uses color as the means to highlight and brand the product.

Eat Color is a line of dried vegetable snacks, which are ideal for snacking on throughout the year, no matter what's in season. By adopting a diet where you focus on eating a variety of colored fruits and vegetables, the richness of the variety means that you're also getting a balanced diet from the different nutrients each differently colored fruit naturally has.

For this project, the Eat Color snacks are packaged in small burlap sacks and differentiated by labels that highlight the colors the products were before the drying process. This includes a vibrant yellow, white, red and a green, although it seems to read more like blue. Stats for Color-Focused Snack Packaging Trending: This Year & Popular
Traction: 6,362 clicks in 27 w
Interest: 2.3 minutes
Concept: "eat Color"
Related: 86 examples / 66 photos
Segment: Neutral, 12-35
Comparison Set: 31 similar articles, including: recyclable cardboard bottle carriers, plant-based sports supplements, and wholesome rice paper packaging.