The Visual Identity Redesign for the Freies Theater Hannover is Fun

By: Farida Helmy - Published: Apr 6, 2014 • References: createdbymonkeys & designworklife
Using a bevy of color, the new and vibrant visual identity redesign for the Freies Theater Hannover is sure to get noticed in the design and branding world -- and with fans of the theater of course.

The dynamic new look was developed, created and executed by creative collaboration duo Hardy Seiler and Created by Monkeys that specialize in corporate identity and visual branding.

The collaborative duo did such a great job for Freies Theater Hannover by giving it a modern and updated look to attract a fresh audience. At the same time, they were able to keep it looking elegant so they wouldn't push out the older fans. Mixing monochrome designs on one side and kaleidoscopic, multi-colored shapes and colors on the other, the new visual identity is catchy and warm. Stats for Vibrant 70s-Inspired Branding Trending: Older & Buzzing
Research: 10,286 clicks in 111 w
Interest: 3.1 minutes
Concept: Visual Identity Redesign
Related: 109 examples / 84 photos
Segment: Neutral, 12-55
Comparison Set: 40 similar articles, including: neon nationalistic hotel branding, vibrant hipster beer branding, and sleek hipster bar branding.