This infographic from Social Market Writing breaks down the importance of color and social media. The most popular social media sites like Facebook, Twitter, Pinterest and Instagram make it clear that social media is becoming more and more dominated by visuals, and visual content typically is viewed and interacted with more, so color plays an important role in this.
Across the board, one of the safest colors to use on social media is blue, which is just as appealing in the States as it is in Portugal, and men and women seem to prefer this color the most as well. On individual social networks, cool colors like blue and purple are the most effective to use on Instagram, whereas red tends to pops the most on Pinterest.
Online Color Influence Graphics
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