This Chocolate Packaging Design is Elegant and Stunning

By: Farida Helmy - Published: Apr 8, 2014 • References: & thedieline
This gorgeous chocolate packaging design for Marou Faiseurs de Chocolat looks so exquisite that it's almost good enough to eat.

Approached by the fancy grocer La Grande Épicerie de Paris, Marou Faiseurs de Chocolat worked with creative design firm Rice Creative to upgrade their look to be able to make it to the selves of this opulent Parisian shop. The chocolate makers went for a beautifully crafted chocolate packaging design that is colorful, chic and architecture-inspired.

"Marou had decided to create a range of 3 exclusive bars for the store, including an extra dark 85% cacao bar, a medium 75% bar, and a relatively light 65% bar. Our approach was to create 3 different colored packs in a way that appears to feature the iconic building at 3 different times of day utilizing the 3 core colors of La Grande Épicerie de Paris," says Rice Creative of the new packaging. Stats for Parisian Architecture-Inspired Packaging Trending: Older & Warm
Research: 4,649 clicks in 108 w
Interest: 2.2 minutes
Concept: Chocolate Packaging Design
Related: 92 examples / 71 photos
Segment: Females, 18-55
Comparison Set: 34 similar articles, including: decreasing origami cartons, minimalist olive oil packaging, and treat-patterned tubs.