Superstar

The Max Shoes 2014 Campaign Shows 'You Are What You Wear'

By: Meghan Young - Published: • References: jvm.ch & adeevee
The Max Shoes 2014 ad campaign gives the stylish wares a bit of personality. Essentially taking the previous year's campaign to the next level, which boasted clever product placement, this time around human faces were completely replaced by the dress shoes and sandals being promoted.

Conceived and executed by Jung Von Matt/Limmat, an ad agency based in Zurich, Switzerland, the Max Shoes 2014 ad campaign reads, "You are what you wear." Hence the supposed morphing into their chic footwear. The campaign was art directed by David Hanselmann with creative direction by Alexander Jaggy. The playful images were shot by photography duo Mierswa & Kluska and tweaked by graphic designers Tanja Jablanovic and Alban Schelbert. Stats for Shocked Shoe Expression Ads Trending: This Year & Popular
Traction: 5,005 clicks in 26 w
Interest: 2.3 minutes
Concept: Max Shoes 2014
Related: 47 examples / 36 photos
Segment: Neutral, 18-55
Comparison Set: 17 similar articles, including: juxtaposed weaponry ads, doggy weight loss ads, and self-destroying hair ads.