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What Matters Most's Simple Branding Identity is Clean and Bold

By: Farida Helmy - Published: • References: hightidenyc & thedsgnblog
Sometimes, the most simple of designs and the most subtle of identities work the best, as this simple branding identity for What Matters Most proves.

Looking like the definition of chic and sophisticated cool, What Matters Most chose to go for a simple branding identity that would not be overpowering or overbearing. Instead, it works harmoniously to enhance the film collective's ideologies and personality.

Based in Los Angeles and New York City, What Matters Most works with storytelling and image-making and wanted to make sure their look represented their experimental and bold foundations without the cheap flashiness.

The film collective hired design firm High Tide to create the logo, stationary and whole branding identity and what they executed worked perfectly for What Matters Most. Using exquisite typeface and focusing its attention on the small details, High Tide did a great job at creating a visual identity that was clean, minimal, bold, compelling and unique. Stats for Chic Minimal Branding Solutions Trending: This Year & Popular
Traction: 5,875 clicks in 37 w
Interest: 2.9 minutes
Concept: Simple Branding Identity
Related: 86 examples / 66 photos
Segment: Neutral, 18-55
Comparison Set: 31 similar articles, including: sleek hipster bar branding, illustrated lumber branding, and authentic italian pasta branding.