Sometimes, the most simple of designs and the most subtle of identities work the best, as this simple branding identity for What Matters Most proves.
Looking like the definition of chic and sophisticated cool, What Matters Most chose to go for a simple branding identity that would not be overpowering or overbearing. Instead, it works harmoniously to enhance the film collective's ideologies and personality.
Based in Los Angeles and New York City, What Matters Most works with storytelling and image-making and wanted to make sure their look represented their experimental and bold foundations without the cheap flashiness.
The film collective hired design firm High Tide to create the logo, stationary and whole branding identity and what they executed worked perfectly for What Matters Most. Using exquisite typeface and focusing its attention on the small details, High Tide did a great job at creating a visual identity that was clean, minimal, bold, compelling and unique.
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