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Wishbone's Rustic Restaurant Branding Mixes Modern with Authentic

By: Farida Helmy - Published: Apr 22, 2014 • References: behance.net and designworklife
Mixing comfort food with contemporary style is a winning formula for rustic restaurant branding as Wishbone clearly displays.

Created by New York-based design and identity studio Tag Collective, Wishbone's new rustic restaurant branding is perfect because it is cleverly able to portray the tasty fried chicken feel for this new joint in Philadelphia. The branding identity also does an amazing job at finding the right balance between authentic rustic aesthetics and modern design elements, which gives the final Wishbone identity just the right casual dining experience.

Making sure everything they cooked up was gourmet, and the good type of greasy, Wishbone and Tag Collective were able to create an identity that was expressive of just that.