Canadian top model Daria Werbowy boasts the nonchalant attitude of a world traveler in the Tiffany & Co. Atlas Jewelry ad campaign. Since the bracelets being showcased in both of the stills relate to the idea of globetrotting, it is only natural that she would exude such an attitude. It also comes to mind that the luxury pieces are fit for only the most sophisticated and cultured of women.
The Tiffany & Co. Atlas Jewelry ad campaign was shot in black and white, which is a nice contrast to the brand's iconic blue as well as the shine of the gold and silver bangles captured against such a bright backdrop. A campaign of contrasts, the images are intriguingly casual even though the brunette beauty is full of elegance in each image.
Stats for Nonchalant Luxe Accessory Ads
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Research: 3,357 clicks in 109 w
Interest: 0.7 minutes
Concept: Tiffany & Co. Atlas Jewelry
Related: 87 examples / 67 photos
Segment: Females, 18-55+
Comparison Set: 32 similar articles, including: summery urban fashion ads, dainty gown fashion ads, and glamorously moody fashion ads.
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