The Amanda Wakeley Summer 2014 ad campaign encourages women to embrace their sophisticated sexy selves in place of the less classy looks other brands are going for--or simply more youthful looks. Although many mature women don't necessarily want to look their age when enjoying a day at the beach, this campaign shows that there are elegant versions of suggestiveness that can be embraced.
Starring model Farah Holt, the Amanda Wakeley Summer 2014 ad campaign was shot by photographer Kate Martin on the island of Mustique. The blonde beauty was captured wearing a slew of flowy coverups and colorful jumpsuits in addition to bikinis and one-pieces. The tribal-influenced wardrobe was put together by stylist Laury Smith with hair and makeup by James McMahon.
Stats for Sophisticated Beachwear Fashion Ads
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Research: 8,101 clicks in 106 w
Interest: 2.7 minutes
Concept: Amanda Wakeley Summer 2014
Related: 107 examples / 82 photos
Segment: Females, 18-55+
Comparison Set: 39 similar articles, including: sun-drenched swimwear ads, sinfully flirty lingerie lookbooks, and edgy ebony swimwear editorials.
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