The Haribo Gummy Bears ad campaign targets those who want to lead a healthy lifestyle without sacrificing all of the fun stuff that goes hand in hand with a bad lifestyle. For instance, these gummy candies may be chock full of sugar, but the Japanese brand is showing its customers blatantly just how much fruit they are made out of as well.
Conceived and executed by HAW, an ad agency based in Hamburg, Germany, the Haribo Gummy Bears ad campaign has turned the different gummy bears into the fruit they are flavored. From strawberry to lemon and green apple, it is more than artificial flavor that gives them their tasty existence. Overall, the Haribo Gummy Bears ad campaign highlights the candy's fruity freshness in a minimalist way.
Stats for Gummy Bear-Shaped Fruit Ads
Trending: Older & Warm
Research: 2,865 clicks in 108 w
Interest: 1.5 minutes
Concept: Haribo Gummy Bears
Related: 61 examples / 47 photos
Segment: Neutral, 12-55
Comparison Set: 22 similar articles, including: belly ice cream ads, phoenix paper sculptures, and deadly prankster commercials.
Gummy Bear-Shaped Fruit Ads
More Stats +/-
Phoenix Paper Sculptures
Belly Ice Cream Ads
Deadly Prankster Commercials
Body-Painted Donor Ads
Fashion Editorial-Like Travel Ads