Cannabis-infused gummies are formulated for vegans
Trend - As the legal cannabis industry in North America continues to expand, brands in this space are becoming increasingly targeted with who they're aiming to appeal to. Now, vegan products in this space help ensure that people with dietary restrictions can still enjoy cannabis edibles.
Insight - People with dietary restrictions are increasingly expecting that brands cater to their needs, particularly as ingredients formulated for people with these restrictions are increasingly diverse, sophisticated in flavor, and relatively affordable. Now, brands that don't cater to consumers' wide-ranging needs will lose relevance to those that do.
Insight - People with dietary restrictions are increasingly expecting that brands cater to their needs, particularly as ingredients formulated for people with these restrictions are increasingly diverse, sophisticated in flavor, and relatively affordable. Now, brands that don't cater to consumers' wide-ranging needs will lose relevance to those that do.
Workshop Question - How could your brand better cater to its customers' more specific needs?
Trend Themes
1. Vegan Cannabis Edibles - As brands in the legal cannabis industry expand, consumers with dietary restrictions seek vegan products and expect that brands cater to their diverse needs, creating an opportunity for brands to innovate and cater to this growing demographic.
2. Cannabinoid Softgels - People are looking for premium and pure ingredients free from added elements in the cannabis industry, creating a new market for vegan-friendly, flavorless, and complete cannabinoid softgels.
3. Optimized Potency Cannabis - Consumers in the legal cannabis market prefer fast-acting products and expect premium ingredients with low sugar content, creating a new opportunity for brands to innovate and offer optimized potency cannabis options that are vegan-friendly, non-GMO, and Farm Bill compliant.
Industry Implications
1. Cannabis Industry - The expanding cannabis industry creates a new market for vegan and diverse products that cater to consumers' wide-ranging needs.
2. Wellness Industry - Companies in the wellness industry can partner with the cannabis industry on a growing selection of vegan, cannabinoid-infused products that promote relaxation, sleep, and joint pain relief.
3. Environmental Industry - The cannabis industry is creating an opportunity for people who are environmentally conscious to embrace the benefits of cannabinoids through vegan-friendly and non-GMO products.
