Tech-powered yoga merges the traditional practice with modern habits
Trend - The traditional practice of yoga is being adapted with consumers' contemporary tech-based habits with products that help users enhance the benefits they get out of yoga. These products include everything from stress-detecting watches to AI-integrated yoga mats.
Insight - Fitness trackers and digital guides are increasingly popular among active, fitness-minded consumers as they're always looking for ways to improve their fitness, and track their progress. Being able to enhance their fitness regimes allows these consumers to keep attaining new levels of personal success in a way that's easily integrated into their current lifestyles.
Insight - Fitness trackers and digital guides are increasingly popular among active, fitness-minded consumers as they're always looking for ways to improve their fitness, and track their progress. Being able to enhance their fitness regimes allows these consumers to keep attaining new levels of personal success in a way that's easily integrated into their current lifestyles.
Workshop Question - How could your brand help customers attain their personal goals?
Trend Themes
1. Tech-enhanced Yoga - Tech-powered products are being developed to merge traditional yoga practices with modern technology, such as stress-detecting wearables and AI-enabled fitness mats.
2. Virtual Reality Wellness - Virtual reality experiences that combine traditional movement practices with technology are being offered, such as the EmbodyMove VR Experience that fuses aspects of aikido, yoga, and dance.
3. AI-powered Yoga - Artificial intelligence is being integrated into yoga mats and wearables to provide real-time feedback, personalized instruction, and health data tracking, as seen in products like YogiFi and the Otari Smart Mat.
Industry Implications
1. Fitness Technology - The fitness industry is being disrupted by the development and integration of innovative technology to enhance and personalize workouts.
2. Virtual Reality - VR technology is being used to create immersive wellness experiences that combine physical movement with virtual environments and interactive features.
3. Health and Wellness Wearables - The health and wellness industry is seeing the rise of wearables that use AI and other technologies to track data and provide personalized feedback, instruction, and guidance.
