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Longwear Tint

Tinted cosmetic products promise long-lasting formulas

Trend - Cosmetic products like blush, lip and skin tints have become popular in recent years, but their lightweight formulas have prevented them from lasting throughout the day. Now, these items are being made with long-wear formulas that help users achieve natural beauty looks that won't wear off.

Insight - The pandemic had a significant impact on consumers' makeup and skincare preferences and rituals, with social media trends, mask-wearing, and a skin-first focus prompting consumers to turn to lightweight formulas and subtle beauty looks. As pandemic rituals and habits linger among consumers in a post-pandemic world, consumers turn to brands that cater to their new lifestyles and preferences.
Workshop Question - How is your brand catering to its customers' post-pandemic lifestyles?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
37,062 Total Clicks
Date Range:
Jan 21 — Jun 22
Trending:
Warm
Consumer Insight Topics:

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