Brands infuse CBD into their various condiment offerings
Implications - The incorporation of CBD into condiments, ranging from olive oil to salsa, is on the rise as cannabis brands seek to permeate all markets that can be amalgamated with their emerging industry. This shift furthers the "normalization" of cannabis for consumers previously reluctant to enjoy its benefits.
Workshop Question - How could your brand collaborate with the growing cannabis industry?
Trend Themes
1. CBD Infusions - CBD infusions in condiments help to normalize cannabis use and offer wellness benefits to consumers.
2. Health and Wellness - Consumers' increased interest in health and wellness is driving the demand for CBD-infused products.
3. Ingredient Expansion - CBD is expanding beyond traditional edibles and flower products to be included in kitchen essentials like condiments.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore infusing CBD into a variety of products, offering new wellness options for consumers.
2. Health and Wellness - The health and wellness industry can offer CBD-infused products to meet consumers' growing demands for natural solutions to health concerns.
3. Cannabis - The cannabis industry can expand into new markets like condiments to reach consumers who may have been previously reluctant to try cannabis products.
