Over the last 8 months, vintage-style editorials have been making their way into magazines. Fashion issues already released in the new year show these flashback looks could continue well into 2010.
People wanting to rock fashions from decades gone by are no longer satisfied pillaging consignment stores—after all, vintage shopping became so popular, it’s hard to find a place where that’s not picked over—so they are turning to designers who are churning out patterns and prints from the past. To ensure it comes across that these looks are, in fact, meant to look like they were inspired by your granny’s wardrobe, magazines are introducing these old-new looks in vintage-style editorials.
SCORE
5.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 96%
Activity 66%
Freshness 8%
