Florescent Fashiontorials

Pysse Holmberg Shoots an Eighties Costumed Editorial

Eighties costumed photoshoots are showing no sign of fading away. They are just as in-your-face as the colors of the eighties are.

This particular editorial shoot was shot by photographer Pysse Holmberg who is based out of Stolkholm Sweden. Staying true to the bright and bold decade, the model in this shoot is certainly eighties costumed as she rocks florescent hues (and lights), high ponytails and crazy prints.

Implications - With contemporary society becoming more and more submerged in busy lifestyles, companies must consider how their products stand out in these surroundings. Bright colors are one way to garner attention, but there are plenty of other approaches to consider. Businesses would be wise to think about how their product provides customers with this sense of uniqueness.

Eighties Costume Photography
Photographers are continuing to create editorial shoots featuring 80s-inspired costumes and aesthetics.
Bright and Bold Colors
The use of bright and bold colors is being emphasized as a way for businesses to stand out in today's busy lifestyles.
Unique Product Offerings
Companies should consider how their products offer customers a sense of uniqueness in a crowded market.

Industries Being Reshaped

Fashion Photography
Photographers could capitalize on the trend of 80s costume photography by offering their services to fashion brands and magazines.
Fashion and Apparel
Fashion companies could consider incorporating bright and bold color schemes into their clothing lines to appeal to customers and differentiate themselves from competitors.
Marketing and Advertising
Marketing and advertising agencies could embrace the trend of unique and attention-grabbing product offerings to create successful campaigns for clients.
SCORE
4.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 78%
Activity 55%
Freshness 8%

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