'Volume' by photographer Marco Giberti and stylist Kristina Sevostyanova is a ferocious editorial that features layered 80s fashion at its finest. Kristina Sevostyanova dresses her model in black bodysuits, topping the workout-inspired look with chunky knitted sweaters and thick belts.
With shades of “Flashdance†and “Physical†by Olivia Newton-John, Kristina Sevostyanova and Marco Giberti's 'Volume' is just the ticket to channel the 80s while remaining in the present.
Implications - Many products are emerging that showcase futuristic designs; however by considering a reversion back to tradition, businesses can help to ensure their success. There is an undoubted consumer fixation with generations past, and thus businesses that create products that compliment fashions from these years essentially ensure consumer embrace.
Key Themes Behind This Trend
- Layering Sweaters
- Disruptive innovation opportunity: Create lightweight, breathable sweaters that can be easily layered for a stylish and versatile look.
- 80s Fashion
- Disruptive innovation opportunity: Develop modern interpretations of iconic 80s workout attire that combine retro style with contemporary performance features.
- Bodysuits
- Disruptive innovation opportunity: Design bodysuits with innovative materials and functional features to enhance comfort and support during workouts.
Where This Applies
- Fashion Retail
- Disruptive innovation opportunity: Introduce a curated collection of layering sweaters and 80s-inspired fashion to cater to the consumer demand for nostalgic fashion trends.
- Athleisure
- Disruptive innovation opportunity: Create a line of versatile bodysuits that bridge the gap between activewear and everyday fashion, capturing the 80s workout aesthetic.
- Textile Manufacturing
- Disruptive innovation opportunity: Develop advanced fabric technologies that offer the perfect blend of comfort, breathability, and stretch for use in layering sweaters and bodysuits.
