Models Hanna Marta Rundlof and Mélodie Dagault appear in the Gothic-themed November 2009 Vogue Italia Beauty supplement. The editorial focuses mainly on voluminous hairstyles that are occasionally tamed by use of elaborate armor-like chain mail head pieces.
Photographer Emma Summerton shot the Vogue Italia beauty supplement which was styled by fashion editor Patti Wilson. Rundlof and Dagault models pieces by Dolce & Gabbana, Alexander McQueen, Givenchy, Nina Ricci, and Moschino.
The dew-faced models cap off their looks with amazing headwear by Victoria Grant, Louis Mariette and Eddie Borgo.
What's Driving This Trend
- Gothic-themed Editorials
- Opportunity for fashion brands to explore alternative and edgy styles in editorials.
- Voluminous Hairstyles
- Haircare companies can capitalize on the trend by developing products and tools for achieving big, luxurious hair.
- Elaborate Headwear
- Potential for accessory designers to create unique and statement-making headpieces for editorial and runway shows.
Who This Affects Most
- Fashion
- Fashion brands can tap into the Gothic aesthetic to create clothing and accessories that appeal to edgier consumer segments.
- Haircare
- Haircare industry can innovate by offering products specifically designed to achieve voluminous hairstyles.
- Accessory Design
- Opportunity for accessory designers to create unique and elaborate headwear pieces that cater to the fashion industry's demand for statement accessories.
