What is the trend of gothic-themed editorials?

Opportunity for fashion brands to explore alternative and edgy styles in editorials.

What is the trend of voluminous hairstyles?

Haircare companies can capitalize on the trend by developing products and tools for achieving big, luxurious hair.

What is the trend of elaborate headwear?

Potential for accessory designers to create unique and statement-making headpieces for editorial and runway shows.

What are the implications for the fashion industry?

Fashion brands can tap into the Gothic aesthetic to create clothing and accessories that appeal to edgier consumer segments.

What are the implications for the haircare industry?

Haircare industry can innovate by offering products specifically designed to achieve voluminous hairstyles.

What are the implications for the accessory design industry?

Opportunity for accessory designers to create unique and elaborate headwear pieces that cater to the fashion industry's demand for statement accessories.

Wild Mane Editorials: Billowy Locks and Chain Mail Headgear for November 2009 Vogue Italia Beauty

Wild Mane Editorials

Restyled Cinematic Makeup Campaigns Image 1

Ancient Mythology-Inspired Fall Fashion Image 1

Billowy Locks and Chain Mail Headgear for November 2009 Vogue Italia Beauty

Marissa Liu — November 6, 2009 — Fashion

References: vogue.it & forums.thefashionspot

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Models Hanna Marta Rundlof and Mélodie Dagault appear in the Gothic-themed November 2009 Vogue Italia Beauty supplement. The editorial focuses mainly on voluminous hairstyles that are occasionally tamed by use of elaborate armor-like chain mail head pieces.

Photographer Emma Summerton shot the Vogue Italia beauty supplement which was styled by fashion editor Patti Wilson. Rundlof and Dagault models pieces by Dolce & Gabbana, Alexander McQueen, Givenchy, Nina Ricci, and Moschino.

The dew-faced models cap off their looks with amazing headwear by Victoria Grant, Louis Mariette and Eddie Borgo.

Trend Themes

Gothic-themed Editorials — Opportunity for fashion brands to explore alternative and edgy styles in editorials.
Voluminous Hairstyles — Haircare companies can capitalize on the trend by developing products and tools for achieving big, luxurious hair.
Elaborate Headwear — Potential for accessory designers to create unique and statement-making headpieces for editorial and runway shows.

Industry Implications

Fashion — Fashion brands can tap into the Gothic aesthetic to create clothing and accessories that appeal to edgier consumer segments.
Haircare — Haircare industry can innovate by offering products specifically designed to achieve voluminous hairstyles.
Accessory Design — Opportunity for accessory designers to create unique and elaborate headwear pieces that cater to the fashion industry's demand for statement accessories.

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