Places like Italy and France are renowned for birthing talented fashion designers, but Elle's August 2009 'Patriot Games' editorial pays homage to American designers. Designs from Donna Karan, Michael Kors and Marc Jacobs are among the outfits model Egle Tvirbutaite wears.
The 'Patriot Games' editorial for Elle's August 2009 issue was shot by Richard Bush and styled by Sarah Richardson. These scans are courtesy of Fashion Gone Rogue.
Implications - Nationalism and patriotism, especially in North America, are essential forces that drive consumerism. The significance of pride in ones nationstate is so strong that virtually any product that incorporates the iconic national idols into their design or campaign will pique a great deal of consumer interest. Patriotism saw an even more dramatic increase in the US following recent current events that tied together a people in a common cause.
Key Themes Behind This Trend
- Nationalistic Fashion
- Fashion incorporating nationalistic icons has the potential to drive consumer interest and spending.
- American Designer Appreciation
- Publications and media highlighting American designers presents opportunities for increased exposure and recognition.
- Patriotic Editorial Shoots
- Patriotic fashion editorial shoots could tap into the strong sense of nationalism and pride in North America.
Where This Applies
- Fashion & Apparel
- The fashion and apparel industry can capitalize on the trend of incorporating nationalistic themes and American designer appreciation through their designs and campaigns.
- Media & Publications
- Media companies, specifically fashion publications, can showcase and promote American designers through editorial shoots and articles.
- Marketing & Advertising
- Marketing and advertising agencies can utilize the trend of patriotic fashion and appeal to consumers' sense of nationalism for brand promotion and campaigns.
